This document outlines the key elements that should be included in training programs. The training should: 1) Be massively engaging to attract many attendees and keep them interested. 2) Have a demonstrable impact so attendees improve measurable skills from participating. 3) Allow attendees to instantly apply what they learn so they can try new skills right away. The document discusses including components like live case studies, videos, activities, role plays and trainer input to achieve these goals. It asks what the goals are for what attendees should think, say and do after the training.