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This document provides guidance on managing social media for business. It discusses the evolution of communication technologies from letters to modern platforms like Facebook, Twitter, and LinkedIn. It recommends choosing platforms where your business's content will be effective and creating a social media strategy. The document also promotes Hootsuite, a social media management tool that allows scheduling posts, analytics, and engagement across multiple networks from one dashboard. It provides best practices for images on different platforms and encourages attendees to take Hootsuite training and certification courses.
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- 1. How to manageyour Social Media 4 business in #2DaysSocialAge Jeanne Hatton – Social Media Academy twitter: @jeannehatton @2DaysSocialAge LinkedIn: jeannehatton email: [email protected] Hootsuite Certified Professional / Hootsuite Solution Partner
- 2. Me • Owner UnitiSolutions Ltd (18 years) • Live in Willaston • Training and Consultancy • Social Media / Social Business / Hootsuite • Microsoft SharePoint • Microsoft Office 365 • Microsoft Yammer • IBM Collaboration Solutions
- 3. How far havewe come…… Let’s face it – communication was hard in those days……………. “The tools we use to communicate shape the very foundations of culture, society and business: how we innovate, how we solve problems, how we organize and how we act. Continued innovation is key to continued progress.” Ray Ozzie - @rozzie [email protected] From this…… To this! Lots of noise
- 4. My travelling dayswere many Communication with the outside was hard. Never worked and WHO was Listening…. Only for the privileged minority like the military…
- 5. Facebook grew andgrew – giving birth to many other social media platforms It became a way for me to stay connected to friends and family even though I was miles away. Sometime but not always in exotic locations. Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton Images sell your business too...make sure yours are formatted correctly on Social Media Platforms! First Impressions Count! James Wallis
- 6. Images – bestpractise 1.TWITTER IMAGES SIZES header photo: 1500 x 500 2.Profile photo: 400 x 400 3.In-stream photo: 440 x 220 FACEBOOK IMAGE SIZES 1.profile image: 180 x 180 px 2.highlighted image: 1200 x 717 px 3. shared link: 1200 x 627 px LINKEDIN IMAGE SIZES 1. Standard logo: 100 x 60 2. Banner image: 646 x 220 minimum 3. Career cover photo: 974 x 300 4. Square logo: 150 x 50
- 7. Twitter……Tweets……….Chats…….Video In 2011 whileat an IBM conference in Florida I discovered you needed Twitter to find where the parties where. That was it – I was hooked. Evolution of my use of Twitter: • Parties • Information • Engaging with existing and prospective clients Twitter – new features • Group chats – invite up to 20 people • 30 second video • Coming soon – Periscope • IBM & Twitter analytics “Recommended hashtags to get you more reach” #B2BHour #GBHour #iTsLocal (Twirral Marketing)
- 8. A Plethora ofsocial media • Bebo • Mysite • Facebook • Twitter • LinkedIn • Instagram • Snapchat • Pinterest • Google + • Tumblr Which one shall I use????? You should choose the right platform for your business. Choose a platform you feel comfortable with Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton “What Platform to choose ...Twitter ...Why Because iT is Alive 24/7” Thomas Parr @Twirral1 “What Platform to choose ...Choose a platform That best shows off the quality of your business.” Thomas Parr @Twirral1
- 9. Gartner predictis ¼of businesses will lose market position
- 10. How many messages/ posts / tweets can you handle - you need a social media management tool. I was spending most of my journeys switching from social network to social network – some well known and some were private I began to search for ways of managing my increasing social media addiction. I tried Tweetdeck Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton
- 11. Hootsuite • What isHootsuite • A social media management platform • Can schedule posts • Can discover content • Can generate analytics • Can aid social listening and social engagement Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton
- 13. A few ofthe companies that use Hootsuite…. Adidas, Orange, FC Barcelona, Eurostar International, Oakley, ANZ Bank and many more ………….
- 15. Schedule – Createnow and share later
- 16. See the bigpicture – manage your social media profiles from a single dashboard. Post, tweet, share and comment without leaving Hootsuite
- 17. Track your success –easy to read reports deliver realtime results of your reach across the social web
- 18. Add free apps –Enhance your personal dashboard with apps from the app directory such as MailChimp, Soundcloud, Tumblr, Instagram, YouTube, and more.
- 19. Share more withHootlet
- 20. Add a twitterfeed Try it yourself at: https://hootsuite.com/hootfeed
- 21. Social Listening • Listento your prospects • Listen to your customers • Listen to your competitors • Listen for any mention of your brand or company - or
- 22. Hootsuite University providedyou with expert level social media management skills and industry recognised certification so you can excel at your job and stand out from the pack. Hootsuite University • Get certified • Learn at your own pace • Become an expert Hootsuite Certified Professional Course 30th March – 4 x 4 hour sessions Book via Eventbrite
- 23. Some of thecompanies we work with…….
- 24. So is itlocal ……….. But we have plenty of local work too – care to join us. Some of our recent clients are
- 25. Social Media Academy@2DaysSocialAge • We can get you set up on Hootsuite • We can help you set up your dashboard and define your social strategy • We can help you or your staff become Hootsuite Certified Professional(s) • We can provide social media management Hootsuite Certified Professional Course 30th March – 4 x 4 hour sessions Book via Eventbrite #Sellping – Twitter training for business by Thomas Parr (@Twirral1) 1 x 4 hour session 1st April– book via Eventbrite Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton Training & Consultancy From @Twirral1 & @JeanneHatton
- 26. Hootsuite 4 parttraining From the Social Media Academy Jeanne Hatton twitter: @jeannehatton LinkedIn: jeannehatton email: [email protected] Hootsuite Certified Professional Thank you – if you enjoyed this presentation please tell all your followers Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton