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- 2. Contents Slide 3 … Proposal – Idea 1 & 2 Slide 4 … Mind-Map Slide 5 …Idea 1 - Poster Slide 6 …Poster - Content Slide 7 …Poster - Proposal Slide 8 …Poster - Mood Board Slide 9 …Poster - Mood Board Slide 10 …Poster - Colour Scheme Slide 11 …Poster - Fonts Slide 12 …Poster - What is the campaign message Slide 13 …Poster - Where will the Poster be advertised Slide 14 …Poster - Where will the Poster be advertised? (Continued) Slide 15 …Poster - Locations Slide 16 …Poster - How much does it cost to print Slide 17 …Poster - Photo shoot Plan Slide 18 …Audio-visual launch date and Poster Slide 19 …Poster - Locations Recce Slide 20 …Location Hazards Slide 21 …Poster - Risk Assessment Slide 22 …Poster - Hand Drawn Draft Slide 23 …Poster– Graphic Layout of Print-Based Poster Slide 24 …Poster - Final Poster Slide 25 …Idea 2 – Advert Slide 26 …Advert - Content Slide 27 …Advert - Proposal Slide 28 …Advert – Mood Board Slide 29 …Advert – Spending Power Slide 30…Advert – Advertising Rates Slide 31 …Advert - Advertising Rates (Continued) Slide 32 …Advert - What is the campaign message? Slide 33 …Advert – Genre Slide 34 …Advert - Colour Scheme Slide 35 …Advert - Fonts Slide 36 …Advert - Photo shoot Plan Slide 37 …Advert - Locations Recce Slide 38 …Advert - Hand Drawn Draft Slide 39 …Advert - Photoshop Slide 40 …Advert – Final Slide 41 …Advert - Launch Date Slide 42 …Production Plan Slide 43 …Production Plan Slide 44 …Production Plan Slide 45 …Production Plan Slide 46 …Audio-visual Slide 47 …Calendar Dates Slide 48 …Calendar Dates - Continued Slide 49 …Target Audience Slide 50 …Target Audience Slide 51 …Target Audience Slide 52 …Personnel Slide 53 …Equipment costs breakdown Slide 54 …Budget Summary Slide 55 …Spending Power Slide 56 …Copyright Slide 57 …Photography Consent Form Slide 58 …Royalties Slide 59 …Representation Slide 60 …Representation (Continued) Slide 61 …ASA Slide 62 …M2 – ASA Codes related to my product(s) Slide 63 …Intellectual Property Slide 64 …Public Interest Slide 65 …Offensive Material Slide 66 …Conclusion
- 3. Proposal – Idea 1 & 2 After the research I have made, I will be advertising a brand new tour for 2017 in two different forms of advertising for the artist Hannah. For the first idea, I will create a poster to advertise the tour. For this I will take the inspiration from Adele’s 25 tour poster. For the second idea I will be making an advert to go in a magazine. For this idea, I will use some inspiration from Adele’s 19 poster. For this tour I will be advertising the artist ‘Hannah’, and where she will be taking her tour. The objective for this topic will be to create an advertisement that evolves around Hannah because she will be the main attraction of the tour. The advert will also involve information on the tour itself, and social network advertisements for people to get the newest and more official information.
- 4. Ideas Target Audience: Katz The tour will be relevant to Katz Uses and Gratifications because the viewers will be able to be ‘personally identify’ with the artist in order to become excited and ready for the tour. This is due to the music being aimed for the audience through what the music is about. Hartley Age: 12+ = this is because this is the appropriate age- group to visit the live performance due to the type of music that is being played Gender: Male and Female = this is because the music that is going to be in the tour is aimed for any gender Class: Working, Middle and casual/lowest grade workers class = this is because the type of music appeals to this type of social class as the music is professional and emotional for the fans Nationality: Any = this is because the music is not aimed for one certain nationality as the music is created for anyone who would like soul music Slogan: •The Time is Now •Bring music to life •Hannah’s off and Rave on! •‘Moving On’ I have decided to use the slogan ‘Bring music to life’ as it connotes a sense to warmth to the idea of Hannah doing a tour – as if loads of people have been waiting for this moment and help to grab the attention. Colour Scheme: •Black was picked as one of the colours because it connotes authority and seriousness which is helpful to the poster because the black reflects what Hannah’s genre of music, due to the seriousness, and helps to look professional for the target audience. •White was picked because it connotes innocence and purity. This is additionally helpful to illustrate to the viewers of the poster that the music that Hannah has written is reflective of being innocent and pure. •Red was picked because it is the most emotionally intense colour. It connotes love and excitement which is further found in Hannah’s music. Aims: The advertising campaign will be aimed for younger generation around the age- range of Hannah, and older. This is because this can be seen as the point in people’s lives to find out who they actually are as a person, and this is what Hannah’s music is reflective on. Marketing: For the first idea, I will create a poster to advertise the tour. For this I will take the inspiration from Adele’s 25 tour poster. For the second idea I will be making an advert to go in a magazine. For this idea, I will use some inspiration from Adele’s 19 poster. For this tour I will be advertising the artist ‘Hannah’, and where she will be taking her tour. The objective for this topic will be to create an advertisement that evolves around Hannah because she will be the main attraction of the tour. The advert will also involve information on the tour itself, and social network advertisements for people to get the newest and more official information.
- 5. Idea 1 - Poster For my first idea, I will be creating a poster that is in the style that the 25 Tour poster used. This poster will be designed for advertisement to be put up around different locations.
- 6. Poster - Content The tour poster will advertise various different social sites in order for fans to see that even more information is available over the internet. Also the poster will include the logo of the magazine ‘VOLUME’ due to the fact that this will be the sponsor of the tour. There will not be many connotations within the poster. This is because it helps to keep the poster keep to the point of a tour as well as avoid any irrelevant facts and quotes that may divert readers from what the point of the poster is. Having the picture of Hannah in black and white helps to keep the idea that the poster is reflective of who Hannah is – for example the black and white may connote that with Hannah; what you see is what you get.
- 7. Poster - Proposal Here is the proposal that I created in order to work out what kind of poster I will be advertising. For this I considered the target audience, the slogan/campaign message, the style and the content within the poster:
- 10. Poster - Colour Scheme For the poster of the tour, I will be using the colours of black, and red. • Black was picked as one of the colours because it connotes authority and seriousness which is helpful to the poster because the black reflects what Hannah’s genre of music, due to the seriousness, and helps to look professional for the target audience. was picked because it connotes innocence and purity. This is additionally helpful to illustrate to the viewers of the poster that the music that Hannah has written is reflective of being innocent and pure. • Red was picked because it is the most emotionally intense colour. It connotes love and excitement which is further found in Hannah’s music. This will all help to keep the poster remain looking professional and eye-catching. Adding in too many multi-coloured pictures may make the poster look too childish. Also, by keeping in the colours that keep the poster neat, helps top also convey how Hannah has matured in her music to get more older people to get involved for the tour – which may help get more tickets as older people are more likely to purchase the tickets.
- 11. Poster - Fonts Here is a range of different front that I had found off of DaFont.com. Underneath is the example of what the Artist, Hannah, logo font would look like. In the end, I think that I will use the last font, ‘Myriad Pro’. This font was not found on DaFont, instead it was on Photoshop. I helped to make this font more interesting by making the font look like it has a white shadow. This was also similar to the Adele’s tour poster logo.
- 12. Poster - What is the campaign message? The campaign message I will be trying to get across is the information about the tour. Here are a range of slogans: • The Time is Now • Bring music to life • Hannah’s off and Rave on! • ‘Moving On’ I felt that the slogans all had to revolve around the idea of music or Hannah, as these were the main subjects that needed to be also advertised. I designed these four slogans (above), and eventually cut it down to two (‘Bring music to life’ and ‘Moving On’). This was because ‘Moving On’ was in reference to Hannah’s music to further help fans realise that it’s Hannah’s Tour. The other slogan ‘Bringing music to life’ because it illustrates how amazing Hannah’s music is. In conclusion, I have decided to use the slogan ‘Bring music to life’ as it connotes a sense to warmth to the idea of Hannah doing a tour – as if loads of people have been waiting for this moment and help to grab the attention. Furthermore, I will also include logos of social media (and maybe introduce a website) to help advertise the tour over the internet. This is an example of below the line marketing. This will help people on social sites to come together to get more information about the tour, see videos and share the information further. The advertising campaign will be aimed for younger generation around the age-range of Hannah, and older. This is because this can be seen as the point in people’s lives to find out who they actually are as a person, and this is what Hannah’s music is reflective on. “Bring music to life”
- 13. Poster - Where will the Poster be advertised? I have decided that the poster would be a best fit to be advertised on moving vehicles and stations. For this I researched into a site called ‘TransportMedia’. The site allows to advertise different products around different vehicles and locations such as: • Advans • Airports • Buses • Bus Rears • Bus Supersides • Bus Stops • Bus T sides • Rail and Trams • Taxi Cabs • Taxi Liveries • Taxi Supersides • Tubes • Tub Car Panels http://www.transportmedia.co.uk
- 14. Poster - Where will the Poster be advertised? (Continued) From this, I will be putting the poster on display through bus stops and buses. This is because these are cheap ways to get the poster seen – as 30 million people take the bus everyday. The bus stop is free of charge to be advertised. However to advertise on any bus does charge a lot of money, depending on where you want to advertise and how big too. From the look on the table (right) I think I will advertise as a Super Square. This is because this is one of the cheaper options and yet it is very big. http://www.psvmedia.co.uk/bus-advertising-prices.html
- 15. Poster - Locations As this is a tour, Hannah will be taking her music in different locations. The tour will be around different locations in London: • XOYO • The O2 • Royal Albert Hall • Wigmore Hall • Roundhouse • The Forum • Union Chapel • Cecil Sharp House • Barbican Hall In late 2017, the tour has managed to leave a gap between September and December. This is because this will be the last month in where Hannah will be able to round off the tour just before and after Christmas. All the tickets will be available in summer for fans as this is the type of time where also a younger generation may be able to purchase tickets.
- 16. Poster - How much does it cost to print? When the final draft of the poster is ready, I will print it off A2 size. This is because it is the right size in order to be put up across different platforms. For this it will cost me on £18 for 100 copies of the poster. If this is not enough, I will always have the option to print out more. https://www.instantprint.co.uk/posters/a3?rmsrc=1&_$ja=tsid:86612|cid:96211700|agid:3503158220|tid:kwd- 18759806331|crid:104679408980|nw:g|rnd:7991627817261690945|dvc:c|adp:1t1|loc:1006861&gclid=CNCvx7yU2s0CFUgq0wodrlICHQ
- 17. Poster - Photo shoot Plan Here is my photo shoot plan that I designed before taking the pictures. It explains in details the different ideas I have in order to take the pictures for the poster. It conveys the images I took, my inspiration and various other features needed or were considered when planning what was going to be taken for the final image for the poster.
- 18. Audio-visual launch date and Poster I have decided for the audio-visual video to be released on December 10th 2016. This is because it can leave a year in advance to get the word across for people to know that Hannah is going on tour. The poster will be released on January 1st 2017 which is when people can start booking their tickets.
- 19. Poster - Locations Recce
- 20. Location Hazards For my location in a studio, I had to take a look to find any hazards to be aware of. The hazards I had to take care of, was to make sure the studio was safe. For this I made sure to: • Arrange an appropriate time • Make sure the floor wasn’t wet - incase Hannah or myself could slip over • The studio was clear of clutter - so then Hannah and I could not accidently fall over any obstacles • That everybody knew all available exits – in case of a fire to get out of the studio safely Here is the location where I managed to take the images:
- 21. Poster - Risk Assessment To help make sure that the photo-shoot can run more smoothly, I designed a risk assessment. The risk assessment manages to cover exactly what equipment I am going to use and any issues or hazards that I will need to take into mind.
- 22. Poster - Hand Drawn Draft Here is the hand drawn draft for the first idea out of both ideas that I have. This is was inspired from Adele’s 25 tour poster. I have kept it similar to the original due to how neat and eye-catching it is. I have changed the poster to suit more of my artist by including some below the line marketing social media logos.
- 23. Poster– Graphic Layout of Print-Based Poster Here is the layout for the Print-Based Poster. This conveys the basic outline of what is expected within the poster regarding the information. This basic outline additionally allows there to be room for improvement before moving onto the final.
- 24. Poster - Final Poster I have managed to keep the title to how the 25 poster kept it. This is because I feel that it is eye-catching and will be able to bring a lot of attention to the poster. Having the tile of ‘Hannah’ as the biggest text also manages to attract viewers instantly to the artist. I have placed the slogan under the title so then this is the second piece of writing that the viewer will see within the poster. I have kept it to the same colour and style to the title so then both texts will match together and help make the poster look more professional. Live in London is different to the title and the slogan. This is because of the change in colour. By having the chosen colouring red for the location and year, helps to convey more clearly when and where it is happening. This is also to why the locations have been kept red underneath as well. Locations have been kept red because it matches the line above (‘Live in London’). The dates have been kept white to separate the dates from the locations. This helps to use up more space and keep the poster looking professional Logos for social media has been located at the bottom left of the poster. This is because this is additional information for the viewers to see that there are Facebook, Twitter and Instagram pages to keep the public updated The album cover photo has been used for the main image. This is because it helps to inform viewers that Hannah will be including her music from her latest album within her tour – as well as another form of advertising the album itself. The logo for Volume has been included in the poster to convey Volume’s part to help make the tour happen. Having the more updated Volume logo informs viewers that this poster is kept up top date with what Volume Magazine is publishing. At the bottom of the poster the website URL has been located. This is to inform viewers that there is an official website for the tour in case anyone would like to find out even more information.
- 25. Idea 2 – Advert For my second idea, I will be creating a advert that is in the style that the 19 Tour poster used. My advert will be designed to be put inside magazines.
- 26. Advert - Content I will make an additional advertisement to the first idea of a Hannah’s tour for 2017. This will be advertised in a magazine. The aim for this advert is to get fans to acknowledge there is going to be a new tour available for people to go to and see Hannah and her band. This will be advertised in a magazine. The objective for this topic will be to create a advert that evolves around Hannah because she will be the main attraction of the tour. The advert will also involve information on the tour itself, and social network advertisements for people to get the newest and more official information.
- 29. Advert – Spending Power This advertisement will be used within a magazine. This is because thousands of people can read about the tour everyday whenever people read the paper. To keep up some excitement for the tour, the picture will remain open with not much information so people can guess what is happening. To do this however it will cost a minimum of £200 in a magazine. This is very expensive however, this will be marketed and get even more attention which can makeup for the money that will be lost paying for this. http://www.transportmedia.co.uk http://www.marketingminefield.co.uk/print-advertising-costs/
- 30. Advert – Advertising Rates Here is a table that conveys how much it costs to advertise in a magazine. As you can see from the table, it is clear that the bigger the page size, the bigger the cost. However, ‘insertions’ have been included to cut down the price (for example, if the advert wanted 4 insertions of a half page colour, it would cost £594). To link this to the Tour’s advertisement for Hannah, I would have 4 insertions on a full page, in colour. This would mean that it would cost £1,040 to advertise in a magazine to get the word across. http://www.sheengate.co.uk/advertising/advertising-rates/
- 31. Advert - Advertising Rates (Continued) As this second idea it going to advertise, I researched into Q Magazine to see how they sort out their advertising as an example. The table (image above) demonstrates how they sort out their advertising. First, the advertiser will contact Q Magazine so then the magazine can get some details about the advertisement (for example, what it will look like, how big they should advertise in the magazine, whether Q will make the advertisement or not etc.). This will cover the target audience, media type, marketing objective and opportunity type too. Then the advert will be given the option of where they want their advertisement to be seen (for example, Britain). After that, the advert gets the opportunity from Q Magazine of how long they want the advertisement to be up for. Finally the advert will be given a contract from Q Magazine so then the details are made clear and have no misleading language so then the advertisement can be seen for viewers. http://www.getmemedia.com/ideas/advertise-in-the-uks-best-selling-monthly-music-magazine-q/bauer-media.html
- 32. Advert - What is the campaign message? The campaign message I will be trying to get across is the information about the tour. Here are a range of slogans: • The Time is Now • An Evening with • Hannah’s off and Rave on! • ‘Moving On’ I felt that the slogans all had to revolve around the idea of music or Hannah, as these were the main subjects that needed to be also advertised. In conclusion, I have decided to use the slogan ‘An evening with’ as it helps to convey a sentence to full say ‘An evening with Hannah’. This helps to make the tour sound casual for the target audience as if it is just a night to go ‘hang out’ with Hannah.
- 33. Advert - Genre The genre of the advert will be Hannah’s genre of music was pop for the music magazine ‘VOLUME’ as well as involving the idea of soul music to the advert, as that is what Hannah’s music is currently turning into.
- 34. Advert - Colour Scheme For the advert of the tour, I will remain to use the colours of black, red and . This is because it helps the advert to remain looking professional and eye-catching as well as continuing with the same house style to the poster. Adding in too many multi-coloured pictures may make the advert look too childish. Also, by keeping in the colours that keep the advert neat, helps top also convey how Hannah has matured in her music to get more older people to get involved for the tour – which may help get more tickets as older people are more likely to purchase the tickets.
- 35. Advert - Fonts Here is a range of different front that I had found off of DaFont.com. Underneath is the example of what the Artist, Hannah, logo font would look like. In the end, I think that I will use the last font, ‘Myriad Pro’. This font was not found on DaFont, instead it was on Photoshop. I helped to make this font more interesting by making the font look like it has a white shadow. This was also similar to the Adele’s tour advert logo.
- 36. Advert - Photo shoot Plan Here is the second photo shoot plan that I designed before taking the pictures. It conveys the image I took in reference to my inspiration from various photos. It also includes other features needed or were considered when planning what was going to be taken for the final image for the advert.
- 37. Advert - Locations Recce
- 38. Advert - Hand Drawn Draft Here is the second hand drawn draft that was created for the second idea made for the tour. This was inspired by Adele’s 19 poster. This poster will be different to the original poster due to the colours, logos and the fact that the advert will include an image of the album.
- 39. Advert - Photoshop Here is the layout for the advert. This conveys the basic outline of what is expected within the advert regarding the information. This version of the advert is different to the first idea of the advert due to how simple it is comparing with the amount of detail to it. ‘An evening with’ title is supposed to be white in the final piece but because of the outline of the person being white, the text was in grey so it could be read.
- 40. Advert – Final I have managed to keep the title to how I kept idea 1’s poster which is how the 25 poster kept it. Having the tile of ‘Hannah’ as the biggest text also manages to attract viewers instantly to the artist – the colour red was also used in this because there is no other red text in this advertisement. This is also the same font as Idea 1’s poster. If both Idea’s are used, both advertisements will have the same house style. I have placed the slogan on top of the title so then this helps make the sentence look like ‘An Evening with Hannah’. To help convey how this is a slogan, I have made the slogan a different font. This can also make the advert appeal to more of a higher social class to illustrate that the tour is for all classes. This also helps to make the advert look professional. Live in London is different to the title and the slogan. This is because of the change in font from the slogan and a different colour to the title. By only including the year helps to leave audiences excited for when the dates does actually come out to the public. Which can also help to attract a lot of attention. Logos for social media has been located at the bottom left of the advert. This is because this is additional information for the viewers to see that there are Facebook, Twitter and Instagram pages to keep the public updated The logo for Volume has been included in the advert to convey Volume’s part to help make the tour happen. Having the more updated Volume logo informs viewers that this advert is kept up top date with what Volume Magazine is publishing. At the bottom right of the advert the website URL has been located. This is to inform viewers that there is an official website for the tour in case anyone would like to find out even more information.
- 41. Advert - Launch Date I have decided for the advert to be released on October 1st 2016. This is because it can leave a year in advance to get the word across for people to know that Hannah is going on tour, as well as leaving anticipation for viewers before the tour is officially announced.
- 42. Production Plan Week 1 Here is the production plan in order to organize what will be happening in order to make the the final poster and advert. The production plan will help keep as a guide for everybody on the team to make a poster and advert and design a website over four weeks. In week 1, I felt it was best to manage to leave a week to set up what will be happening over the next month. This involved meetings, designing and discussing different types of marketing. What was also done within the week was surveys to help understand what will be most appealing to the target audience which will help manage for the design to be cut down into what it could look like. In the week, the website has also gotten started because this may be one of the longer events that will be created.
- 43. Production Plan Week Two Here is the second week to the production plan. In this week, it has been labeled as a production week. This is because this is when all of the ideas have been taken into action in order to come up with the final draft of the poster ands advert, website and audio- visual. The audio-visual has been left to the fourth week due to how short a time it will take to be made.
- 44. Production Plan Week Three Here is the third week to production plan. In this week it is completing everything that has been designed that will be released to the public. Additionally, the production will be finished on the Tuesday of next week. But to make sure this can happen, the production plan must be followed.
- 45. Production Plan Week Four This is the fourth and final week to the production plan. In this week it concludes the production and manages to start and finish the post-production so then the advertisements can be released. In this week, there is a timetable for the audio-visual to be created as well. This involves timings to manage to get the audio-visual done smoothly as well.
- 46. Audio-visual As another form of advertising. I have considered to make my own version of a audio-visual. It will be a video that will announce the tour. This video will be released after the advertisement in the magazines have been seen for a while. This should only take a morning to make and has been put within the Production Plan on the 23rd August 2016. To help make everything run smoothly, a timetable has been made for when Hannah should arrive and how the day should go: • 9:00 – Hannah will show up to the office • 9:15 – Take Hannah through to one of the offices • 9:20 – Recording takes place • 9:40 – Hannah then is allowed to leave whilst video is uploaded ready to be released when the first poster is
- 47. Calendar Dates Here is the key calendar dates where certain products will be released and the dates of the tour: Date What is happening Monday 1st August 2016 Production Plan is started (deadline 25th August 2016) Wednesday 10th August 2016 The images are taken of Hannah for the poster Tuesday 23rd August 2016 Audio-Visual Recording takes place Thursday 25th August 2016 Everything is finished and print-based adverts are ready to be sent of to TransportMedia Friday 26th August 2016 All print-based adverts have been sent to TransportMedia October 1st 2016 The advert is released in magazines December 10th 2016 The audio-visual video is released to the site and on YouTube January 1st 2017 The print-based advert is released to be put up on display June 28th, 29th and 30th 2017 Tour has begun. Hannah is playing live in XOYO July 1st – 8th 2017 Hannah is playing live in The O2
- 48. Calendar Dates - Continued Date What is happening July 9th – 16th 2017 Hannah is playing live in the Royal Albert Hall July 17th – 24th 2017 Hannah is playing live in Wigmore Hall July 25th – August 1st 2017 Hannah is playing live in Roundhouse August 2nd – 9th 2017 Hannah is playing live in The Forum August 10th – 17th 2017 Hannah is playing live in Union Chapel August 18th – 25th 2017 Hannah is playing live in Cecil Sharp House August 26th – September 2nd 2017 Hannah is playing live in Barbican Hall September 3rd – 10th 2017 Hannah is playing live in The O2 December 1st, 2nd, 3rd 2017 Hannah is playing live in The O2 December 24th and 26th 2017 Hannah is playing live in the Royal Albert Hall. On the 26th, this is Hannah’s last performance
- 49. Target Audience Maslow The tour will be aimed for ‘social climbers’ because this type of target audience likes to be kept updated with all the new fresh relent information on artists and music. Katz The tour will be relevant to Katz Uses and Gratifications because the viewers will be able to be ‘personally identify’ with the artist in order to become excited and ready for the tour. This is due to the music being aimed for the audience through what the music is about.
- 50. Target Audience My tour will be aimed for aspirers, succeeders and explores. This is because the tour will match all of the needs that are defined within each of these categories. • Age: 12+ = this is because this is the appropriate age-group to visit the live performance due to the type of music that is being played • Gender: Male and Female = this is because the music that is going to be in the tour is aimed for any gender • Class: Working, Middle and casual/lowest grade workers class = this is because the type of music appeals to this type of social class as the music is professional and emotional for the fans • Nationality: Any = this is because the music is not aimed for one certain nationality as the music is created for anyone who would like soul music Hartley Psychographics
- 51. Target Audience The audience will be in the category of ABC1C2D and maybe E. This is due to the fact that the tour is open for all people who would enjoy the music. However, E is unlikely because that category of the audience may find it difficult to get the tickets to see the show Socio-economic needs
- 52. Personnel Myself Designer Editor IT Technician My job is to make sure that I look over everything that is going to happen in order to make this poster and audio-visual. Everything has to have my opinion before any actions are made. For example if the designer wanted to change a colour out of the three colours, the designer would have to ask me in order to find out if the permission is given to change the colours. The designer has also a very important job. The designer will design the look of the poster, site and audio- visual. The designer will keep in mind the target audience as well in order to make sure the poster can appeal to the target audience. The Editor will be helping make sure everything is running smoothly. The editor is also in charge for proof-reading the poster for any grammar mistakes or spelling mistakes. This is very important so then the final draft can look professional. The IT Technician is in charge of actually making the site and social sites for the tour to be promoted. The Technician will also be with the designer many times because he will need to keep to how the designer has designed how the site will look and provide help if there is any trouble regarding the computers that people will have. Cost: I will get part of the percentage from how much the tour grosses Cost: £1, 790 per month Cost: £2, 495 per month Cost: 1, 916 per month http://www.payscale.com/research/UK/Job=Editor/Salary http://www.totaljobs.com/salary-checker/average-it-technician-salary http://www.payscale.com/research/UK/Job=Graphic_Designer/Salary
- 53. Equipment costs breakdown Computer x4 Dell Desktop PC Computer Set - 17" Flat LCD Monitor - Optiplex Series Desktop - 1GB - 80GB - Wireless Internet Ready WIFI - Keyboard - Mouse - Power cord - Windows XP Pro SP3 Pre- installed £55.49 x 4 = £221.96 Printer x1 Epson Expression Home XP-322 All-in-One Printer with WiFi/Epson Connect (Print/Scan/Copy) £49.00 Photoshop for 1 month £10 Paper 5 Star Premier A4 Copier Paper Smooth Ream-Wrapped 80gsm High White - 5 x 500 Sheets £14.49 Printer Ink 20 inks, Compatible Printer Inks Cartridges £8.99 Pens Staedtler Stick 430 F-9CP5 Ballpoint Pen Fine Ballpoint Pen Fine - Black (Pack of 50) £9.33 Property office space for a month Including desks and chairs CO-WORK CANNON STREET £549 Water machine BRITA XXL Optimax Cool Water Filter, 8.5 L – White £26.18 Overall cost:- £888.95 Here is a table filled with what is needed within the building that will be used and how much everything cost when designing the poster:
- 54. Budget Summary Poster Advert -£18 (Printing) -£79 (Advertising the poster) -£888.95 (Equipment and Office) -£1,790 (Designer) -£2,495 (Editor) -£1,916 (IT Technician) £18 + £79 + £888.95 + £1,790 + £2,495 + £1,916 = £7, 186.95 -£200 (Magazine Cost) -£1,040 (Advertising Rate) -£888.95 (Equipment and Office) -£1,790 (Designer) -£2,495 (Editor) -£1,916 (IT Technician) £200 + £1,040 + £888.95 + £1,790 + £2,495 + £1,916 = £8,329.95
- 55. Spending Power For this tour, I will charging the fans of Hannah £50 per ticket. This is because this is around the same cost that Adele had used for her tour in order to make back her money. However, the tickets will cost a little cheaper than Adele’s due to how huge a hit Adele is compared to the fans of Hannah.
- 56. Copyright Copyright is one of the most important example that has to be considered. Copyright arises automatically when a work that qualifies for protection is created. To make sure that my poster and advert cannot be copied, I will include using the copyright symbol near the logo of ‘Hannah’ to convey that my work, if somebody would like to borrow too many features off of my poster or advert, they will need to have my permission. http://www.cla.co.uk/copyright_information/copyright_information/
- 57. Photography Consent Form Before taking the pictures, I had to make sure that Hannah needed to fill in a photography consent form. This is because this could then manage for me to have the right to take images for the poster and advert. The form had to explain clearly, with no misleading, of exactly what I was going to do with the images once I had taken them. I then had to make sure that if Hannah agreed to everything, we could go ahead and take the pictures needed. This could then stop Hannah suing me for the pictures I take, unless there was a mislead or image that didn’t get explained in the form.
- 58. Royalties A royalties payment is made to the legal owner of the poster and advert if another person would like to use it for generating revenue. This would be relevant to myself as I am the owner of the poster and advert in case somebody else would like to have legal ownership of this poster and advert for their own purposes. However, if I say no, then the person trying to get revenue will not be able to get any revenue legally.
- 59. Representation ‘Male Gaze’ (Laura Mulvey - 1975) The idea of gaze is one that deals with how an audience views the people presented. Women have distributed this idea into the following three dimensions: How men look at women How women look at themselves How women look at other women This can link to the poster and advert in order to get many male viewers interested in the tour in order to receive more people buying more tickets. ‘Men act, women appear’ (John Berger - 1972) The idea that ‘women appear’ can be taken into consideration for men to get the attention of tour. This is because of how men stereotypically see women as men will find that Hannah is appealing. The idea that ‘men act’ cannot be taken into consideration for this tour. This is because there is no male in Hannah’s band due to how she is more of a solo artist.
- 60. Representation (Continued) ‘Female Gaze’ (Diana Saco) The ‘female gaze’ can be used to relate to the tour poster and advert. This is because Hannah will have many female fans. The fact that Hannah’s picture will be on the poster and advert will manage to get the attention of the female gender to see that she is doing a tour and buy tickets.
- 61. ASA The Advertising Standards Authority (ASA) is the main manager of all known adverts in social media and are responsible to any complaints from people and to make any necessary changes to the reports such as misleading information, incorrect dates etc. ASA are also responsible for companies’ advertisements to follow their rules and regulations. The rules must be taken seriously and must be sure to be followed. Otherwise the ASA may take down the poster and advert completely. For example, my poster and advert must not include and misleading information and incorrect dates. Otherwise a complaint could be made about inappropriate information. https://www.cap.org.uk/Advertising-Codes/Non-Broadcast.aspx
- 62. M2 – ASA Codes related to my product(s) Some codes are more important to consider than others such as: • Misleading Advertising – make sure that the advertisement does not include any information to confuse the viewer (for example, wrong locations or dates). • Harm and Offence – Making sure the advertisement does not cause any harm or serious or widespread offence to the viewers (for example, racist remarks). • Preface – Relevant information needed in the advertisement that is kept to high standards in marketing communications. • Children - The advertisement cannot has any unsafe practices and unfair pressure towards young viewers. https://www.cap.org.uk/Advertising-Codes/Non-Broadcast.aspx
- 63. Intellectual Property Intellectual Property is having the right to protect and stop people stealing or copying my poster and advert. This will be helpful to my poster and advert because it will protect the advertisement from anybody, who doesn’t have my permission, to copy it. This means my poster and advert has the rights to make sure their the poster and advert cannot be copied unless permission is given otherwise it is illegal.
- 64. Public Interest Public interest is when a idea has the welfare of the public in mind which is approved through promotion. This is one of the most important considerations to consider. This is because everything relies on the public’s view in this idea due to the poster and advert being designed for the public. If the public will not like the poster and advert, the chances will lead to not as many people buying tickets to go to the tour to see Hannah.
- 65. Offensive Material To make sure the tour can be advertised in a positive way, the poster and advert must not be offensive to the target audience. This is because it may anger some of the viewers that I am trying to get and therefore lead to some or even no tickets being sold. This would be a major loss because this will be how the tour will make the money. To make sure the poster and advert cannot be offensive I must make sure the poster and advert does not include: • Racism • Sexism • Mature Humour • Strong Language • Strong Sexual Content • Use of Drugs and Alcohol
- 66. Conclusion In conclusion, I will go with Idea 1. This is because this idea will manage to get a lot of people’s attention better and it is filled with a lot more information. This idea will also be the cheaper way to advertise as well so it will make the tour more easy to make a profit.
Editor's Notes
- #35: You could use another colour as well
- #36: What one did you choose for the ADVERT?
- #48: COPY THIS TO LO3 – in LO3 you haven't got when the advert is released? January 1st 2017 SHOULDN’T THIS BE POSTER!!!!? You are worrying me because you are so confused!
- #50: Not enough information really…. ? How will there personally identify how do you know this?