Local Mobile Marketing Slideshow

Local Mobile Marketing Slideshow

• 1.
  THE LAST FRONTIER LOCAL and MOBILE SEARCH Take advantage with… Kevin Booth [email protected] 519.333.7725 How to take advantage of search engines for your local business... [Click the slide or use your arrow keys to advance]
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  Today’s business ownersare faced with an enormous problem Why? 2. Search results are dominated by large corporations and major chains 3. Lack of knowledge to develop a web campaign 4. Belief they can’t compete on an economical basis 5. Inability to make transition from traditional advertising medium
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  Before the Internet: Staying connected meant advertising with: • Phone Directories • Newspaper • TV • Direct Mail • Telemarketing • Print Ads • Word of Mouth
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  Times are rapidlychanging Traditional advertising mediums are loosing their effectiveness • Phone Directory • Where is yours? • Newspapers • Declining Rapidly • TV • DVR/TiVo • Telemarketing • Do Not Call List • Direct Mail • 1%-2% Yield • Print Ads • Rising Costs • E-Mail • Spam Software 4
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  The statistics areastonishing • 1 Trillion — Number of web pages in the world1 • 50 — Percentage of small business without a website • 78 — Percentage of households with two or more computers2 • 82 — Percentage of local searches that result in offline action3 •0 — Without a web presence, you have 0% chance in connecting with local consumers performing online searches 1 Google July 25,2008 2 2007 Market Report by Jupiter 5 3 Study by Comscore Networks (Click Z August 2nd, 2007)
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  Having a websiteisn’t enough • How do people find it? • How do you drive traffic to a website? • Are you satisfied with your current web presence? Search optimization companies are far too expensive for most local businesses! 6
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  Consumers are Talkingabout and Reviewing YOU!
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  Local Search –A New Opportunity • 71% of all American adults use the Internet. • 91% of all Internet users use a search engine to find information. • Over 50% of all purchases are preceded by an Internet search • 30 percent of all search queries contain a city, state or zip code. • There are 2.6 billion local searches a month • What does this have to do with you? • You don’t need a website! (Although having one helps)
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  Why Mobile? • Thereare 5 billion plus cell phone user vs. only 1.8 billion Internet users (almost 3x in market size.) • Of these users, 51 Million use smart phones. • There is a fundamental shift in how people are communicating. • Text open up rates are 95%
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  Not to mention… •73% of new mobile phone buyers report that text messaging is the most important feature on their phone • The typical mobile phone user now sends more text messages than mobile phone calls • Gen Y and Z consider e-mail passe’. • In fact, some universities have stopped distributing e-mail accounts. • You can buy traffic for .02 a click!
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  Geo-targeted campaign placement on major search engines 13
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  Standing Out!
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  Provide access topotential customers through Google and Yahoo maps 15
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  Provide access topotential customers through Review Sites
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  Services • Set uplocal listings • Mobilize your business • Make sure all elements • Set up Text Messaging are there to get top • QR codes and digital placement. coupons • Set up and manage PPC • Website hosting and campaigns. optimization • Track and adjust • Install text messaging marketing strategy for based Loyalty Programs maximum effect • And MUCH more!
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  A Comment onthe Economy • When times are bad for the economy, it can be a great time to start a business. In fact, 16 of the 30 companies that make up the Dow industrial average were started during a recession or depression. These include Procter & Gamble, Disney, Alcoa, McDonald's, General Electric and Johnson & Johnson • These economic times are an opportunity. Companies that make it will end up with a larger market share than when they started. • How does one take advantage of the opportunity? By being known —how does one get known? Marketing and promotion • “Without promotion something terrible happens... nothing” ---PT Barnum
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  Kevin Booth [email protected] 519.333.7725