Localisation World Dublin 2014 - Disruptive Innovation: Opportunities and Challenges for LSPs
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The document discusses the challenges and strategies for implementing interoperability in translation services for language service providers (LSPs), highlighting issues like bureaucratic hurdles and resource development. It emphasizes the necessity of collaboration with open systems to enhance efficiency and reduce information loss. Additionally, the success of a pilot project integrating CMS, MT, and API is noted, resulting in a significant increase in translation volume and cost reduction.
Localisation World Dublin 2014 - Disruptive Innovation: Opportunities and Challenges for LSPs
- 1. DISRUPTIVE INNOVATION OPPORTUNITIES AND CHALLENGES FOR LSPs DIANA SANCHEZ LOCALIZATION WORLD DUBLIN 2014 TAUS TRACK 6 JUNE 2014
- 2. CONTENTS INTEROPERABILITY 3 - THE PROBLEM: INTEROPERABILITY HAVOC 4 - BUSINESS AND PRODUCTION GOALS 5 - IMPLEMENTATION ACTIONS 6 – PEMT AND LANGUAGE TECHNOLOGY PARTNERSHIP 7- TAUS API 8 – PILOT PROJECT 12 – FUTURE PROJECTS 13 - TEAM 14 - SUMMARY
- 3. THE PROBLEM: CAUSES EFFECT 1. CAT tools (Trados, Wordfast, SDLX, Déjà Vu, Star, etc.) 2. Translation Memories 3. Bilingual files 4. Translation Management Systems 5. Content Management Systems 1. Laborious project management 2. Slow productivity 3. Quality complaints 4. Limited market opportunities. 5. Loss of information (metadata) Interoperability havoc INTEROPERABILITY
- 4. PROCESS INNOVATION TECHNOLOGY PARTNERS MT SPECIALISTS PRODUCT DEVELOPMENT Partnership with innovative language technology partners providing customized solutions. INTEROPERABILITY STRATEGY NEW PRODUCTS Annual goal of various new technological products to drive research and development efforts. PILOT PROJECTS PROJECTS WITH SELECT CLIENTS STRATEGIC GOALS Technology-based, generating large volumes of content, global expansion, IT department. MANAGEMENT The implementation of interoperable systems and workflows was linked to the company’s annual strategic goals and overseen by upper level management. PRAGMATIC APPROACH PRACTICAL SOLUTIONS REGULAR FOLLOW-UP Identification of problematic areas, considering various options, choosing and evaluating suitable options. WORKGROUPS An internal interoperability workgroup to meet once a month and discuss follow-up and action items.. INTEROPERABILITY
- 5. PEMT INTEROPERABILITY MACHINE TRANSLATION By 2012, and through a partnership with language technology provider <tauyou>, the company had already successfully integrated a customized TM/MT workflow that allowed its production department to obtain high quality post-edited technical translations into ES, EN, IT, PT and FR. Its operating margins and daily word output increased dramatically as a result. Outstanding challenges included adding more language combinations and streamlining project management processes. AND LANGUAGE TECHNOLOGY PARTNER MT/TM INTEGRATION
- 6. API WHY? 1. Process automation 2. Simple yet cost effective 3. Compatible with production operations INTEGRATION INTEROPERABILITY HOW? 1. TAUS API standards 2. Select customers 3. Pilot projects 4. Production working closely with IT
- 7. BUSINESS SITUATION • Barcelona-based start-up • Over 200 writers generating unique content daily • Network of sites with over 5 million visits per month • Websites in Spain, Italy and Brazil • Required fast, low-cost localization of content PILOT PROJECT CMS/MT/API INTEGRATION INTEROPERABILITY
- 8. INTEROPERABILITY SOLUTION • API integration to expedite translation workflow and project management process • PEMT supported by statistical / domain based technology • Regularly scheduled TM maintenance to improve quality of raw output through optimized engine training process • Dedicated team of post-editors with industry expertise PILOT PROJECT CMS/MT/API INTEGRATION
- 10. INTEROPERABILITY IMPACT ON THE BUSINESS • Client was able to easily penetrate new global markets • Rapidly scale up new revenue streams • Translated volume increased by 35% • Overall cost reduction by 75% • Alliance with multilingual services partner enhanced market presence and competitiveness PILOT PROJECT CMS/MT/API INTEGRATION
- 11. INTEROPERABILITY IMPACT ON THE BUSINESS PILOT PROJECT CMS/MT/API INTEGRATION 1,400,000 1,200,000 1,000,000 800,000 600,000 400,000 200,000 0 # PT (BR) visits oct-13 nov-13 dec-13 jan-14 feb-14 mar-14 500,000 400,000 300,000 200,000 100,000 0 # IT visits oct-13 nov-13 dec-13 jan-14 feb-14 mar-14
- 12. SUMMARY INTEROPERABILITY Nova has been working on implementing interoperable processes for the last 4 years as part of the company’s innovation efforts, strategizing, planning and managing our structures and processes. However, implementing interoperability in translation requires more than just having common technical standards or merely adopting certain processes. The challenges and obstacles that LSPs face in implementing Translation Services Interoperability include: 1) Bureaucratic challenges 2) Ensuring compliance or enforcement of the adopted processes 3) Resource development 4) Using metrics to measure the success in translation interoperability In addition, our main message is that we need to work with open systems, that can connect/integrate with our client and provider systems to reduce laborious export, import, change format , change tool, change system type of tasks which slow down and generate loss of information for all parties.
- 13. TEAM INTEROPERABILITY CLARA MILOVANOFF LEAD PROJECT MANAGER MARIO BOGARÍN IT MANAGER JORDI AGUILÀ CIO SERGI LLOPART IT DEVELOPER POL BERNAT LINGUISTIC ENGINEER
- 14. THANK YOU! Please share this presentation Twitter: @NovaLanguageSer