Locality'15 #socialmedia101
Download as PPTX, PDF0 likes131 views
The document outlines key strategies for effectively using social media in community engagement, highlighting trusted content creators and various platform recommendations like Facebook, Twitter, and YouTube. It emphasizes the importance of understanding target audiences, establishing a brand voice, and sharing compelling stories to raise awareness and mobilize supporters. Additionally, it discusses social media successes and failures, encouraging organizations to learn from both and utilize available resources for guidance.
More Related Content
Similar to Locality'15 #socialmedia101 (20)
![Topaz Gigapixel AI Crack Latest Version [2025]](https://cdn.slidesharecdn.com/ss_thumbnails/oracleebusinesssuite-250809122212-9bbb820a-250815084024-5aa4935b-250821124020-a5a4ab2e1-250827085446-cd388ffa-thumbnail.jpg?width=560&fit=bounds)
![ScriptCase Crack + Serial Keygen [Latest 2025]](https://cdn.slidesharecdn.com/ss_thumbnails/airlinecrs-250821085816-6ae555d91-250827103642-7478b732-thumbnail.jpg?width=560&fit=bounds)
Locality'15 #socialmedia101
- 1. #locality15 @localitynews Locality ’15 #socialmedia101 Getting the basics of social media right
- 2. @cardiffbred @lornamedia @becspider @joshardlow @amarniwood @VJHuntley #locality15 @localitynews
- 4. #locality15 @localitynews Your experiences of social?
- 5. 32% 34% 40% 45% 46% 52% 53% 60% 70% 72% Brands I don’t use Celebrities Elected officials A well-known online personality A company CEO Employees of a company A journalist Companies I use An academic expert My friends and family Informed Public TRUST IN INFORMATION CREATED BY EACH AUTHOR ON SOCIAL NETWORKING SITES, CONTENT SHARING SITES AND ONLINE-ONLY INFORMATION SOURCES CONTENT CREATORS: FRIENDS/FAMILY AND EXPERTS ARE MOST TRUSTED TRUSTED NEUTRAL DISTRUSTED
- 7. #locality15 @localitynews Your goals? • Profile raising • Campaigning • Fundraising • Volunteer recruitment • Increase membership • Mobilise supporters • Increase website traffic • Attend events • Sales
- 8. #locality15 @localitynews Your audiences • Who are they? • Where are they? • What are their needs, values and interests?
- 9. #locality15 @localitynews Getting started – which platforms? Facebook Twitter YouTube LinkedIn Messaging – Facebook Messenger, WhatsApp Instagram The others - Vine, Snapchat, Pinterest
- 10. Doing it right on Facebook WaterAid UK Taps & toilets change lives! Inspiring, positive, colourful images illustrate powerful messages Core Arts, Hackney Positive community activities challenge mental health stereotypes
- 11. Doing it right on Twitter Building a buzz abut #Locality15 Great illustrations Cheeky use of other hash tags to raise our profile beyond our followers National Citizenship Scheme Engages with 15-17 year old audience using their language and interests
- 12. Doing it right on YouTube Torfaen Council Rough & ready charm with a public service message (and Elvis!)
- 13. #locality15 @localitynews Getting started – which platforms? Facebook Twitter YouTube LinkedIn Messaging – Facebook Messenger, WhatsApp Instagram The others - Vine, Snapchat, Pinterest
- 14. Who is doing social well in your community?
- 15. #locality15 @localitynews Social media – beawesome! • Don’t SOS! • Know your audience • Don’t be an egg! • Establish your voice • Your call to action? Eg link to website or donor page • Tell stories – the great work that you do • Have conversations • Mix it up – videos, pictures, graphics • What’s popular? #trending • Short & sweet!
- 16. #Dogselfie for Manchester Dogs Home • Following a fire at Manchester Dogs’ Home which killed 43 dogs, the charity received over £600,000 worth of donations through a JustGiving page set up by Manchester Evening News. • The incident has also provoked a massive response on social media, with people snapping ‘Dog Selfies’ and posting them online alongside screenshots of their donation to the charity. • The campaign gathered pace in just a few hours and was over in a few days, showing how quickly social media campaigns can take off.
- 17. Trying something new - St Giles Trust tests paid-for promotion
- 18. Not so awesome What to do when it goes wrong
- 19. How would you handle these? Bad experiences travel fast
- 20. #locality15 @localitynews Need more help? Social media guides on www.locality.org.uk Facebook Help Centre – Create a Page Twitter - Getting Started We like CharityComms.org.uk