This document provides steps for developing an app and publishing it to the Windows Store. It outlines reasons for wanting to publish an app such as gaining experience or earning money. Key requirements are that apps must provide value, behave predictably, put customers in control, and be family friendly. The steps to publish involve reserving an app name, creating app packages, adding required images and details, and addressing any issues in certification. Overall, developing and publishing an app to the Store is described as not too difficult.