Improving Awareness of Your Cause
       Through Social Media
                Lauren Santucci
            Michigan State University
         New Media Drivers License Course
Social Media is Not That Scary


• Move into the NOW

• Traditional Media

• Transform old into new
Awareness of Your Cause is Key
Social Media=Awareness=Response=Public’s Help


   • Twitter            • YouTube

   • Facebook           • Adwords

   • Linkedin           • Blogger
TWITTER

• Inform
• Post positive/negative
  happenings
• Get to know your followers
• Update Page!
Facebook

    • 150 Million Daily
      Log on
    • Large Application
      Variety
    • Create Facebook
      Group & CAUSE
Create A Facebook Cause!
  VITAL TOOL

• Spread Awareness

• Circulate Petitions

• Up-to-date info

• Expand donor base

• AND MOST IMPORTANTLY...
Raise Money!

• 501(c)(3) nonprofit
  or Canadian
  registered charity

• Donate directly
  from page

• “Scorecard”
Linkedin- Essential!
• Contacts

• Guide

• Staff
YouTube




Watch
Google AdWords

• 90 Million Users

• Your own ad

• Different Formats

• Generate awareness
KeyWords KeyWords KeyWords


  • Choose wisely

  • Already looking for
    you!
Blogging For a Cause
•   Blogger, WordPress, others

•   Insight From Advocates of the Cause

•   Thought Leader
Thank You
Questions?

long presentation 15 slide