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Low cost marketing tools
The seminar focuses on low-cost marketing tools and effective strategies for businesses to attract and retain customers. Key topics include understanding your market, identifying differentiators, creating a marketing plan, using word-of-mouth, networking, utilizing social media, and public relations for credibility. The document emphasizes the importance of consistency, customer relationships, and measuring marketing effectiveness to ensure business growth.
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Low cost marketing tools
- 1. Low Cost MarketingTools
- 2. What We’ll Coverin This Seminar What is marketing? Targeting your market How to identify your key differentiators Low costing marketing tools Building your brand Developing a marketing message
- 3. Marketing Rules Youmust know your target market You must develop a marketing plan You must allocate a marketing budget Your marketing must be consistent You must be patient You are in the marketing business You must measure the effectiveness of your marketing You must use technology
- 4. Marketing Rules Usefree online media to help you connect with clients Train your employees to offer excellent service
- 5. What is Marketing?Marketing is everything you do to get customers to purchase your product or service It includes: Advertising Customer service Public relations Packaging Pricing Promotion
- 6. Market Research Tosucceed you need to know as much as possible about your market and customer Who are your competitors? How much do they charge? What are their strengths? What is the size of the market for your product or service? What do customers think about your product or services?
- 7. Market Research What trends are taking place in your industry? What are your customer’s needs? What are the growth opportunities in your industry?
- 8. Target Your MarketWhen you market your business you don’t want to use a shotgun approach If you market to everyone you end up connecting with no one Know your customer Know how much they earn Know their lifestyles Know their buying patterns Know where they live
- 9. Target Your MarketKnow what influences their buying decisions Know what newspapers, magazines, websites they read Find small target markets that you can dominate and become the expert in
- 10. Marketing is notan event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely. - Jay Conrad Levinson
- 11. Why Should CustomersBuy From You? What is your competitive edge? What is your irresistible offer? What differentiates you from your competitors? To survive and grow a business you must offer something different, unique or special Example Unique payment plan, money back guarantee, free support, only pay if there are positive results, try before you buy etc.
- 12. One Page MarketingPlan Your target market – ideal customer Your marketing goals Marketing tools you will use Time you will allocate to each Your monthly marketing budget Your monthly marketing to do list Maybe 2 pages
- 13. Use an ExpertSpend some money on design. You want to look like a pro Create marketing materials that attract your customers attention
- 14. Develop a TaglineMake it memorable Make it relevant Make it original Examples Just do it... Nike If it absolutely has to be there overnight.. FedEx That was easy .. Staples We try harder … Avis
- 15. Low Cost MarketingTools Creativity more important than budget Plan to allocate sufficient time Use tools you know will reach your target market otherwise you are wasting resources
- 16. Word of MouthWord of mouth is probably the best way to grow your business on a budget. You want your customers to rave about you Offer brilliant service Always arrive on time Do the job right every time Get testimonials from your satisfied customers Encourage people to tell their friends about your business
- 17. Develop a ReferralSystem Identify clients, groups or companies that can refer you/your products or services to new clients Discuss your referral plan with them. You may have to educate them about your products and services Identify how you will reward people for referrals Contact the referral Develop a strategy to sell to the referral Contact and reward the referrer
- 18. Networking Attend eventsthat your potential or current clients attend Tradeshows, Chambers of Commerce. BNI, Conferences Take business cards with you to events Ensure you meet as many people as possible Learn to ask people you meet many questions When you introduce yourself ensure that you make your introduction interesting
- 19. Publicity and PublicRelations Develop a strategy to get free publicity for your business Publicity is great for credibility, brand building Develop great press releases or get an expert to assist you To get free media Write a catchy headline Include Who, What, When, Where and How Ensure it’s newsworthy – 1 st , unique, local
- 20. Publicity and PublicRelations Contd. Get involved in community projects Support local causes Get your employees in building relations with your community
- 21. Advertising That WorksTarget your advertising Develop great headlines List the benefits of your product or service Include testimonials from happy clients Tell them what to do to buy your product or service
- 22. Some of TheMost Powerful Words in Advertising Free You Results Immediate Guarantee Proven Discover Act now Safe Limited New Bargain Exclusive Save Love Fresh
- 23. Website Develop awebsite that reflects the business image you are trying to convey Ensure that you determine exactly what you want your clients to do on your website Have a great website designed with the customer’s needs in mind Keep it simple and make it easy to navigate Market your website
- 24. Email Newsletter Designan email newsletter Develop a great title “ Simple tax saving tips” Include interesting useful content Use email broadcasting service like Vertical response or Constant Contact to send out your bulk email, they have great templates Newsletters enable you keep your business name in front of customers
- 25. Social Media Facebook: Use Face book to develop an online community of customers Linked-in : Develop a list of contacts on LinkedIn and regularly communicate with them You Tube : Use it to demonstrate your products or services. You can link it to your website or Blog
- 26. Social Media Contd.Twitter : Use it to allow clients to follow what you’re doing. It’s a great way to educate your clients and show your expertise Pod casts: Use them to educate and inform your clients
- 27. Special Promotions Peoplelove free gifts - Offer free gifts as a reward for making purchases Do regular holiday and seasonal promotions If you sell a retail product, do product demonstrations and taste-testing in retail stores
- 28. Trade Shows Theycan be a great way to show your products and services. To ensure trade shows are effective: Select the right trade show Design a great display Hire the right people to help you at the show Develop a marketing strategy for the trade show Run a competition to encourage people to give you their contact details
- 29. Trade Shows Contd.Collect a database of contacts you can follow up or send your newsletter to Ensure that you follow up on all leads Measure the results of the trade show before you decide to return
- 30. Educate Your CustomerFree seminars are a great way to educate your customers about the services you offer Develop interesting seminar topics Rent an room or use your own board room Market your seminar to your database After the seminar follow up with clients that are interested in doing business with you
- 31. Strategic Partnerships Findnon competing companies that can sell your products or services Ensure the business has similar goals Ensure it’s a win-win deal Ensure you have an agreement in writing
- 32. THANK YOU FORATTENDING To register for the next BizLaunch seminar in your area go to www.BizLaunch.ca