LPcreations_LLC_overview
- 1. LPcreations LLC IS A CERTIFIED WOMAN OWNED SMALL BUSINESS headquartered in the DC metro area. Our company offers critically focused specialties that have been successfully practiced in the medical, corporate, and government industries for over six years. LPcreations designs the whole visual story and builds exciting and effective creative foundations for new ventures, pre-existing companies, and contract vehicles. By creating one-of-a-kind imagery through skilled fine art expertise, LPcreations designs tailor-made products that portray clients’ unique stories. These custom products play vital roles in helping achieve targeted marketing and business objectives in specialized industries. LPcreations strives to bring sincere dedication and high-level tailor-made deliverables to every organization. NOTABLE PREVIOUS AND ONGOING CLIENTS National Intrepid Center of Excellence Surgeon General of the Navy Med-Label Inc. VISUAL MARKETING medical corporate government Corporate Identity: Logos & Branding Creative Visual Marketing Campaigns 3D Virtual Graphic Environments Product Proposals & Presentations Graphic Educational Models Brochures & Posters Trade Show Displays Marketing Collateral Custom Client-Based Photography Teaching & Class Instruction Printing and Procurement Services MISSION AND OBJECTIVES 541430 GRAPHIC DESIGN SERVICES 541613 MARKETING CONSULTING SERVICES 541921 PHOTOGRAPHY STUDIOS, PORTRAIT 541922 COMMERCIAL PHOTOGRAPHY 611610 FINE ARTS SCHOOLS 611710 EDUCATIONAL SUPPORT SERVICES 711510 INDEPENDENT ARTISTS 812921 PHOTOFINISHING LABORATORIES DUNS # 080020934 CAGE # 7GV59 LINSEY PIZZULO, MFA, CEO Phone: 301.859.4937 Website: lpcreations.org Government Website: lpcreations.us Email: [email protected] NAICS CODES AND SERVICES ONE-OF-A-KIND VISUAL PRODUCTS
- 2. VISUAL MARKETING medical corporate government PORTFOLIO EXCERPTS: View Full Portfolio at www.lpcreations.org
- 3. VISUAL MARKETING medical corporate government AT A GLANCE LPcreations LLC is a Certified Woman Owned Small Business headquartered DC metro area, and was established in May of 2007 by Linsey Pizzulo. LPcreations offers a wide array of talents ranging from fine arts and photography to high-level design, and skills that span a variety of other disciplines including communications, science, writing, language and history. Ms. Pizzulo holds a terminal Master of Fine Arts degree from Boston University. Her high-level talent and training has contributed to her refined ability to utilize multiple skillsets when creating one-of-a-kind marketing pieces for the medical, corporate, government and contracting arenas. Clients of LPcreations span a wide spectrum of diversities with niche specialties that require unique visual marketing products to accomplish short and long-term growth. BACKGROUND Linsey M. Pizzulo - Linsey completed her Bachelor of Fine Arts Degree in 2002 from Boston University. In the spring of 2008, she attained her graduate degree and graduated Magna Cum Laude from Boston University with a Master of Fine Art degree in Design. Her MFA degree is the terminal degree for her field which allows her to teach at collegiate level. In 2010, Linsey Pizzulo accepted a government sub-contracting position with a new a new state-of-the-art installation which was being created to support the growing need to understand Traumatic Brain Injury within the Military Health System. This new institute named NICoE (National Intrepid Center of Excellence), was built onsite at the Walter Reed National Military Medical Center, for service members suffering from Traumatic Brain Injury. Linsey forged the visual foundations and marketing cornerstones necessary for NICoE’s story to be told. She created branding, visual marketing campaigns, photography, 3D virtual graphics and environments, and was responsable for procuring the products after designing them. She worked across directorates and disciplines at the NICoE to develop a large variety of visual products. In addition, she also created a foundation for NICoE’s healing art program and formally instructed patients with TBI in montage painting classes. One of Linsey’s most rewarding career achievements was the design and procurement of the illustrious NICoE (Admirals) Coin in 2011. This prestigious honor was awarded to her three years later as acknowledgement for her creative achievements at NICoE. Linsey is notable for delivering exceptional communication skills, verbal and written; and she is often recognized for a high-energy, yet balanced, communication style. She“connects”with doctors, senior executives and military flag officers. Linsey is well known for being highly skilled at creating tailor-made products based on the specific and demanding client needs. She has often been referred to as the ultimate“Creative Guru”, having an ability to execute last minute executive decisions under challenging time parameters. Linsey PIzzulo through LPcreations is highly recommended to bring sincere dedication and high-level tailor-made deliverables to any organization. 1.
- 4. VISUAL MARKETING medical corporate government TESTIMONIALS: NICoE TESTIMONIAL MOVIE CLIP The following movie clip was shot at the NICoE farewell ceremony held on 7/29/15. www.lpcreations.org/nicoeceremony.mp4 “Linsey is an extremely creative, passionate and quality-conscious professional, dedicated to giving her clients the best she has to offer,” said Joseph M. Land, Sr., Program Manager. “It has been an incredible pleasure to be her manager. She has my highest recommendation as a graphic designer, educator and creative supervisor.” JOSEPH M. LAND, SR. - 5/1/2015 President, Liberty Communications, LLC “I recruited Linsey to work with me at the National Intrepid Center of Excellence (NICoE) as our resident graphic artist and creative designer in the Education and Training Directorate. She is exceptionally competent, conscientious and creative. She handles all aspects of assignments, assessing and attending to client needs and interests, attending to details from design to production, and producing deliverables on time. She always met or exceeded expectations. After I left the NICoE, Linsey continued to serve in supporting Strategic Communications and all other directorates and functions of the Center as chief creative consultant and designer. She has been a valuable asset and comes highly recommended.” DR. ROBIN HARVAN - 6/22/2013 “Linsey, I just wanted to take a moment to thank you for all of your dedicated hard work on the posters for our staff. The posters were top notch. I know it takes a lot of work to get things so perfect. We are so lucky to have you on our team.” SARAH KASS, CAPT, USN - 4/22/2013 “Dear Linsey, It has been such a pleasure working with you and even better getting to know you! You are such a talented artist and NICoE is so lucky to have you. Everything you do is beautiful!” KAREN LIVORNESE, CDR, USN - 4/15/2015 “Hi Linsey, Wow! Five years at NICoE. The professional portraits you took of me landed me a part on House of Cards as a Supreme Court Justice. However, I had a conflict so they cast me in a different role that had high visibility. Thank you so very much!” MICHAEL WALKER - 4/6/2015 2.
- 6. VISUAL MARKETING medical corporate government EDUCATION • Master of Fine Arts (MFA) Graphic Design (Terminal Degree) Boston University, Boston, Massachusetts September 2006 - May 2008 Magna Cum Laude Grade Point Average: 3.88/4.0 • Bachelor of Fine Arts (BFA) Graphic Design with Fine Arts concentration Boston University, Boston, Massachusetts September 2003 - May 2006 Minor: Art History Magna Cum Laude Grade Point Average: 3.5/4.0 LONG-TERM CLIENT EXPERIENCE: CLIENT: NATIONAL INTREPID CENTER OF EXCELLENCE Bethesda, MD • Creative Specialist 3/1/2010 to 7/31/15 3. NICoE MOVIE OVERVIEW For an overview of the broad scope of work created for this client, please view the short movie. CLICK BELOW lpcreations.org/nicoevideo.mp4
- 7. VISUAL MARKETING medical corporate government SKILLS AND PROJECT ACCOMPLISHMENTS: NICoE OVERVIEW Overarching corporate visual development and campaigns, large scale branding and product develop- ment, specialized CTD Development (CAREN Technological Design) graphic design, photography, fine art and teaching DESIGN • Designed official NICoE Logo • Designed official NICoE Coin; a meritorious military award given to staff for exemplary service • Created Official Branding Guide • Created and maintain NICoE official branding • Designed the NICoE Patient Notebook • Created NICoE 2D Patient Maps • Created NICoE 3D virtual rotating building • Created 2 NICoE exhibition displays • Created 2 NICoE exhibition banner displays • Design posters, flyers, banners, brochures, programs, and marketing material for education, clinical, research and public affairs directorates • Design, coordinate and oversee production of all NICoE research posters • Maintain and update NICoE Research Display • Design research presentations • Design official NICoE business cards and all individualized staff templates for staff members • Design official Public Affairs marketing material (including graphic models) • Created NICoE Interdisciplinary Graphic and the new Patient Centric Model • Design the accepted template for current NICoE 1.0 website • Design new web template for the NICoE 2.0 website • Photograph thousands of photos for articles, NICoE ceremonies, events, portraits, and staged shots • Create organize and maintain NICoE Photo Library • Provide web team with graphics, mastheads and all current photographic content • Provide creative services across all directorates at NICoE to support NICoE mission Reference slides 2- 24 at www.lpcreations.org/visualmarketing PHOTOGRAPHY • Photograph all NICoE events and specific photographic requests • Photograph retirement and promotion ceremonies • Photograph content for publications and articles • Photograph content for website usage • Photograph year round holiday events and activities • Photograph requested distinguished visitor tours • Photograph rooms, layouts, and medical equipment • Photograph custom requests • Upload photos and maintain NICoE Photo Library for archival usage Reference slides 2- 25 at www.lpcreations.org/lphotography 4.
- 8. VISUAL MARKETING medical corporate government CAREN - COMPUTER ASSISTED REHABILITATION ENVIRONMENT Specialized CTD Development (CAREN Technological Design) - The CAREN is a state of the art virtual reality environment system that is used for research and clinical diagnosis of patients with Traumatic Brain Injury at the NICoE • Modify and create new graphics to complete the NICoE CAREN park environment This application is used to assess and diagnose balance and vision problems in patients • Develop all graphics for CAREN supermarket virtual environment This application allows the CAREN to be used in a revolutionary way by allowing free range exploration of a virtual environment. Patient is able to make cognative choices by making personal selections and feedback is acquired from patient’s cognitive functions regarding those selections. • Work collaboratively to develop new virtual environments and 3D graphics for CAREN system • Collaborate with CAREN teams at NICoE, Walter Reed and Naval Health Research Center in San Diego • Discuss project objectives and helps to define project parameters • Meet regularly to discuss progress and provide/gather feedback • Set appropriate deadlines that result in timely and efficient deliveries • Act as a liaison to other DoD CAREN sites and interested collaborators to develop virtual environments • Provide specifications about graphic and software requirements • Discuss system limitations and develop graphic based solutions • Generate graphics and virtual environments that are compatible with the CAREN software Reference slides 12- 14 at www.lpcreations.org/visualmarketing TEACHING AND ARTISTIC INSTRUCTION • Developed the visual foundation for the Healing Arts Program at NICoE resulting in reduced symptoms and holistic treatment sessions for patients with TBI • Introduced montage painting into the 2-week patient wellness program curriculum • Taught montage painting sessions to patients with Traumatic Brain Injury • Met with worked with patients one-on-one for additional instruction after classes fine art and design SHORT-TERM PROJECT EXPERIENCE CLIENT: MASLOW MEDIA GROUP, BETHESDA MD • Creative Designer 01/2014 - 03/2014 • Designed visual branding campaign from one of a kind custom photography and painting compositions • Designed custom montage masthead and subsequent branding pieces Reference slide 29 at www.lpcreations.org/visualmarketing CLIENT: PLAYERLEAK, ROCKVILLE MD • Creative Designer 06/2014 - 08/2014 • Shot custom photography for new social media sport application • Designed web application splash page and main frame web page Reference slide 28 at www.lpcreations.org/visualmarketing 5.
- 9. VISUAL MARKETING medical corporate government CLIENT: SURGEON GENERAL OF THE NAVY, WASHINGTON D.C. • Creative Designer 03/2013 - 06/2013 • Designed Hand Transplant Brochure with custom painted compositions • Created educational models detailing hand transplant procedure Reference slide 26 at www.lpcreations.org/visualmarketing CLIENT: RAH CONSULTING, FLANDERS, NJ • Creative Designer 11/2009 - 01/2010 • Designed recommendation report for the US Department of Defense, Future NICoE Education Directorate • Presented mockups of report designs and completed final printing of report Reference slides 13 -14 at www.lpcreations.org/media CLIENT: WESTPORT CORPORATION, PINEBROOK NJ • Creative Designer and Photographer 03/2009 - 05/2009 • Shot product photography of wallets, handbags, purses and displays • Retouched and pathed photos of product photography • Constructed comprehensive layouts for new product lines and displays • Designed catolog page layouts • Created package designs for new mens leather wallet line. • Hand crafted and mounted items for comprehensive displays • Completed projects in timely fashion meeting fast paced deadlines Reference slides 1 - 5 at www.lpcreations.org/media CLIENT: FRENKEL BENEFITS, NEW YORK, NY • Creative Designer and Photographer 02/2009 - 05/2009 • Developed new creative concepts for health campaigns. • Shot action and still life photographs • Created photo montage compositions • Designed mastheads, flyers posters and postcards for 2009-2010 health campaigns • Retouched photographs • Presented campaign imagery to client • Designed page layouts • Uploaded and organized work on the FTP server • Completed projects in timely fashion meeting fast paced deadlines Reference slides 30-36 at www.lpcreations.org/visualmarketing 6.
- 10. VISUAL MARKETING medical corporate government CLIENT: FRED ASTAIRE DANCE STUDIOS, NJ FRANCHAISE • Creative Designer 09/2008 - 09/2009 • Designed program and layout for In the Heights dance exhibition • Designed banner and poster for In the Heights dance exhibition • Designed entire program and layout for Jersey Boys dance exhibition • Designed poster and flyers for Jersey Boys dance exhibition • Designed Dancing Like the Stars exhibition inivtation for Smile Forever Foundation • Presented mockups of pamphlets and programs for subsequent shows Reference slide 15 at www.lpcreations.org/media CLIENT: ST PAUL INSIDE THE WALLS, MADISON NJ • Creative Designer 11/2009 - 01/2010 • Designed CD cover for young adult Christian albumn • Designed poster for young adult Christian albumn • Completed projects in timely fashion meeting fast paced deadlines Reference slide 16 at www.lpcreations.org/media CLIENT: DOVE CHOCOLATE DISCOVERIES, MOUNT ARLINGTON, NJ • Creative Designer and Illustrator 02/2009 - 04/2009 • Designed posters, flyers, agendas, schedules, and ID tags for annual sales meeting • Updated sections of company website • Created hand drawn illustrations for cookie cutter tools • Worked with printers to proof print material for production • Completed projects in timely fashion and met fast paced deadlines Reference slide 17 at www.lpcreations.org/media CLIENT: MED-LABEL INC., FLANDERS, NJ • Creative Designer 09/2007 - 11/2013 • Designed labels for medical sterilization • Designed logo for company • Designed stationary monthly flyers and pamphlets • Completion of projects in timely fashion meeting fast paced deadlines Reference slide 18 at www.lpcreations.org/media CLIENT: IN BUONA SALUTE MAGAZINE, EL DORADO HILLS, CA • Creative Designer 06/2008 - 08/2008 • Designed magazine spreads for multiple issues of magazine • Designed layouts and promotional flyers • Uploaded layouts to FTP server Reference slide 16 at www.lpcreations.org/media 7.
- 11. VISUAL MARKETING medical corporate government CLIENT: NARLA NEWS, QUEENSLAND AUSTRALIA • Creative Designer 05/2007 - 08/2007 • Designed marketing collateral • Designed monthly newsletter for Narla News • Created hand-drawn illustrations for newsletter and website CLIENT: ST DAVID’s SCHOOL, NEW YORK, NY • Portrait Photographer 09/2009 - 05/2009 • Photographed 8th grade class portraits • Performed photo editing and adjustments of portraits • Photographed 8th grade graduation party hosted by St. Davids • Performed photo editing and adjustments of shots taken Reference slide 43 - 44 at www.lpcreations.org/media CLIENT: SAIL CARIBBEAN, BRITISH VIRGIN ISLANDS • Travel Photographer 06/2007 - 08/2007 • Photographed Sail Caribbean’s summer programs for brochures, calendar and website usage • Photographed students on programs in ecological, recreational, habitational and collaborative settings • Lived aboard sailboats with students enrolled on various programs • Served 24 hour a day role as a counselor in addition to photographic responsibilities • Managed and organized photos on daily basis • Photographed candid, posed, sceneic, and action photographic shots Reference slides 41 - 59 at www.lpcreations.org/lphotography CLIENT: NORTHEAST EDITING INC., JENKINS TOWNSHIP, PA • Illustrator 05/2009-07/2009 • Created 50 line drawn illustrations to be used for childrens’ educational testing booklets • Scanned drawings digitally and formatted correctly to size and porportions needed • Completed illustrations in timely fashion meeting fast paced deadlines Reference slide 45 - 50 at www.lpcreations.org/media 8.
- 12. VISUAL MARKETING medical corporate government LANGUAGE, COMMUNICATION, AND COMPUTER SKILLS WRITING SKILLS - Creative Writing - Thesis Documentation Writing - Advanced Research Paper Development and Writing LANGUAGE SKILLS - English - Fluent - reading writing and speaking - Italian - Advanced - reading, writing and speaking - Spanish - Converational - reading, writing, and speaking OPERATING SYSTEMS - Mac OSX - Windows XP SOFTWARE - Adobe Creative Suite - Adobe Illustrator - Adobe ImageReady - Adobe InDesign - Adobe Photoshop - Coral Draw - MAYA TRAINING SUBJECTS Linsey has led specialized training and classes in the following disciplines: • Graphic Design • Fine Art - Painting Drawing, Sculpting, Printmaking • Photography • Corporate Design Education: The Do’s and Don’ts of Design in the Business World • Visual Communication and Marketing • Art History - Dreamweaver - Microsoft Word - PowerPoint - Quark - Google Sketchup - IMovie -3D Sweet Home 9.
- 13. VISUAL MARKETING medical corporate government On July 23, 2015, Linsey Pizzulo was awarded the NICoE Coin by CAPT Greenhalgh in recognition of the creative foundational contributions she has made to the National Intrepid Center of Excellence from 2010 through 2015. AWARDS: