LUXi Intro to Lean UX
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The document is an overview of the Lean UX approach presented during a Lean UX Intensive event in NYC. It emphasizes the importance of testing hypotheses and reducing waste in design through continuous improvement methods. Key concepts include creating minimum viable products and validating assumptions to ensure offerings meet user needs.
LUXi Intro to Lean UX
- 1. INTRO TO LEAN UXLean UX Intensive (LUXi)NYC, July 9-10, 2011Josh Seiden, @jseiden
- 2. What is Lean Startup?Most startups fail……because they fail to create offerings that people want.Startup risk = market risk + technical risk.Lean Startup is a management approach that entrepreneurs can use to reduce market risk. 2
- 3. Lean Startup is built on…Eric Ries, “Lean Startup”Steve Blank, “Four Steps to the Epiphany”Lean Manufacturing and Lean thinkingIf you make something people don’t want, your work is wasted. Agile software developmentSaaS, open source platforms, internet development frameworksBalanced Team3
- 4. Lean Startup and TPS principlesContinuous ImprovementChallenges – Form a long-term vision and meet challenges with courage and creativity.Kaizen (continuous improvement) – Improve business operations continuously, always driving for innovation and evolution.GenchiGenbutsu(go and see) – Go to the source to find the facts to make correct decisions, build consensus and achieve goals at best speed.Respect for PeopleRespect: Respect others. Make every effort to understand each other, take responsibility and do your best to build mutual trustTeamwork: Stimulate personal and professional growth, share the opportunities of development and maximize individual and team performance.(Source: http://en.wikipedia.org/wiki/Toyota_Production_System)4
- 5. What is Lean UX?An approach to User Experience for Lean StartupsEvery decision you make about your offering is a design decision.Every design decision is a hypothesis.To reduce waste and risk, what is the smallest thing you can make to test your hypothesis?Declare your assumptions and test them.Think, make, check.5
- 6. Lean UX methods are…Lightweight
- 7. Low-fi
- 8. Lo-tech
- 9. External
- 12. Fast
- 13. Repeatable
- 14. Routinized
- 15. Goal-driven
- 16. Outcome-focused6
- 17. What will we do this weekend?SaturdaySet focus, create hypotheses, design solutionsSundayGet out of the building and validate our assumptions!Learning by doing. Building LEAN UX muscle!7
- 18. READY?8
- 19. Hypotheses & Minimum Viable ProductWhat hypotheses are there?We believe that person type has trouble/need/desire doing problem/oppty.What is the smallest thing I can make to validate the hypothesis?How will I validate that hypothesis?How will you assess success?We will know we have succeeded when qualitative and quantitative outcome. This will improve KPI.
Editor's Notes
- #6: An approach to doing UX design in a Lean Startup context.Every decision you make about your offering is a design decision.Every design decision is a hypothesis.How to be lean? How to reduce risk? What is the smallest thing you can make to test your hypothesis?Key methods description (collaborative, lightweight, routinized, external, diverge/converge)Declare your assumptions and test themThink make check
- #7: An approach to doing UX design in a Lean Startup context.Every decision you make about your offering is a design decision.Every design decision is a hypothesis.How to be lean? How to reduce risk? What is the smallest thing you can make to test your hypothesis?Key methods description (collaborative, lightweight, routinized, external, diverge/converge)Declare your assumptions and test themThink make check