Made by Many at She Says SCAMP 2011: Beauty is in the details
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The document discusses several principles for creating a better user experience both online and offline: 1) Focus on simplicity and making things easy to understand in a short amount of time for mobile contexts. 2) Bridge the gap between physical and digital interactions by designing commands that reflect real-world manipulations. 3) See your product from the user's perspective to understand how they will actually use it. 4) Focus on solving problems that users actually have, not just potential solutions looking for problems.
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Made by Many at She Says SCAMP 2011: Beauty is in the details
- 1. BEAUTY IS IN THE DETAILS: CREATING A NICER EXPERIENCE ONLINE AND OFFLINE Anjali Ramachandran
- 2. "You are, in fact, a mashup of what you choose to let into your life. You are the sum of your influences. The German writer Goethe said, “We are shaped and fashioned by what we love.”" Austin Kleon
- 3. Photo by Flickr user roobee courtesy a CC license
- 4. Photo by Flickr user roobee courtesy a CC license Photo by Flickr user aperturismo courtesy a CC license
- 6. "In the mobile context, you need to explain what you do in 30 seconds or less because people move on to the next shiny object. It's the one context in which you've got lots and lots of other stuff going on. You're not sitting in front of a computer; you're at a bus stop or in a meeting." - Kevin Systrom CEO of Instagram
- 7. Photo by Flickr user Rego courtesy a CC license
- 8. Photo by Flickr user Rego courtesy a CC license
- 9. Photo by Flickr user Rego courtesy a CC license Photo by Flickr user hawaii courtesy a CC license
- 10. “With multitouch gestural interaction, commands may be easier to learn and remember if they are designed to reflect the manipulations of real world physical objects, since this is an existing skill that people already possess.” Nic Hollingworth University of Reading Improving Computer Education for Older Adults, 2009 research
- 11. Bridge the gap between physical and digital
- 12. Bridge the gap between physical and digital
- 13. Bridge the gap between physical and digital
- 14. Bridge the gap between physical and digital
- 15. “We can immediately see uses at concerts and sporting events. But we also like the suggested uses from one iTunes reviewer, who says this "is going to be great at meetings, but I can see it being used while driving." Suddenly, the iPad is no longer merely digital. It's analog, too.” Rick Mathieson Author and media commentator
- 16. See your product the way users do
- 17. See your product the way users do
- 18. See your product the way users do
- 19. See your product the way users do
- 20. “Projects often fail not because the idea is bad, but because the value their service will provide is not easily understood. ...If the problem is not obvious to the user, in terms they understand, the solution won’t matter. Focusing on the problem keeps a project from drifting into fantasy requirements: solutions looking for a problem.” Stephen Turbek User Experience Lead at a financial services firm in New York
- 21. Focus on the people who matter most
- 22. Focus on the people who matter most
- 25. “....it's all about learning as quickly as possible and validating our designs and assumptions. Talking to users and observing them use our site helps us understand the why behind the metrics.” Michelle You Co-founder, Songkick
- 28. Human Factors (optimizing the relationship between technology and humans) Human Factors Engineering (applying what we know about human capabilities and limitations to product, process and systems design)
- 29. KISS : simple is best - Bridge the gap between the physical and digital : make it intuitive - See your product the way users do : cut the flab - Focus on those who matter most : they’re the ones who count - Optimize relationships : be efficient
- 30. THANK YOU Anjali Ramachandran @anjali28 [email protected] http://madebymany.com @madebymany