Mailchimp Introduction
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Mailchimp is an email marketing platform that allows users to design and send newsletters, track results, and integrate with social networks. It offers features like templates, A/B testing, analytics integration, and spam control services. Mailchimp provides options for basic, growing, and pro-level marketers and has free and paid plans depending on the number of subscribers. It uses a double opt-in process to help users stay compliant with spam laws. Creating and sending a campaign involves three simple steps - designing a template, creating the campaign content, and sending or scheduling the message.
Mailchimp Introduction
- 2. What is Mailchimp? Quote: MailChimp helps you design email newsletters, share them on social networks, and track your results. It's like your own personal publishing platform. What I Say: MailChimp is an email sending and marketing platform, That has an easy to use web interface, AND SPAM Control services help you stay white- listed.
- 3. Main Features Social Network Integration Templates A/B Split Testing Google Analytics Inbox Inspector Auto Responders Groups / Segments Automated Blast, Drip, and Nurture Campaigns
- 4. Blast Campaign Newsletter Upcoming specials/sales/events Drip Campaign One email occasionally with a specific purpose Nurture Campaign Develop a relationship or trust with recipients Education How to best use your services How to use one of your products Squeeze Pages POTENTIAL USES
- 5. Who can use Mailchimp? Starting Up Create beautiful, professional campaigns for free. It's so easy, you can start sending today. Growing Business Level up with marketing automation, targeting and segmentation, A/B testing, and team collaboration features. Pro Marketer Monitor and improve your performance with enterprise- level features like multivariate testing, comparative campaign reporting, and more.
- 6. Pricing Options Free Forever 0-2000 Subscribers / 12,000 Month Unlimited sending plans 500 subscribers / $10 … more Up to 25,000 / $150 Pay as you go ($.0x per email) High Volume Plans (up to $12k a month, 3.1 million sub)
- 7. Opt-in/Opt-out Double Opt-in List This is what prevents your emails from being marked as SPAM. Keeps you in compliance with the CAN SPAM Laws https://www.fcc.gov/encyclopedia/can-spam
- 8. Lets send a message: 3 steps Create a template These can be re-used, copied, modified later Create a campaign Basically create your message Inserted into template Send or Schedule Send immediately Schedule a specific time
- 9. a/b Testing
- 10. Reports
- 11. Resources Mailchimp is a very popular tool so there are tons of resources available. http://www.mailchimp.com/resources Videos PDFs Tutorials http://www.youtube.com/mailchimp Step-by-step instructions http://www.slideshare.com/mailchimp
- 12. As always, feel free to reach out to us if you have any questions or would like any assistance with Mailchimp or any other technology. 540.303.2410