1. A survey of viewers found that most respondents were between 16-24 years old (70%), and were majority female (60%), in line with theories that soap operas appeal more to women.
2. Many viewers recognized conventions from real soap operas used in the trailer, such as the BBC 2 ident, voiceover, and multi-stranded narrative. However, some viewers did not notice differences due to familiarity with the genre.
3. 80% of viewers could clearly distinguish between the multi-stranded narrative and flashback scenes through the use of black and white for the latter. Feedback will help the group improve future trailers.