Rich Interfaces Steve Mulder Making Web 2.0 Real PART 2
What is Web 2.0? Newish set of guiding philosophies Social  Media Rich Interfaces New Digital Interactions Openness
What is Web 2.0? Newish set of guiding philosophies Social  Media Rich Interfaces New Digital Interactions Openness
User expectations of  Web interactions are changing “ I want it to work like…”
Rich interfaces: Instant feedback
Rich interfaces: Faster processes
Endless.com
Backpack
SSCO
Rich interfaces: More ways to interact
Marketwatch
Wine demo
Etsy
Rich interfaces: Direct manipulation
Drag and drop Netflix
Google Finance
Multitouch
Rich interfaces: Differentiating experiences
http://www.backstageataccenture.com/
The spectrum of richness Rich page components  Rich Internet Applications Single-Screen Checkout Slider Drag-and-Drop Configurators In-Page Editing Auto-Suggest Microsite Interactive Charts/ Calculators
Technology contenders
Rich interfaces: Opportunities What are common activities that could be easier? Searching (e.g., auto-suggest) Avoiding errors (asynchronous validation) Making long processes faster Transactions Video/audio Where do users want more flexibility or power? Selection tools Configurators Dashboards
Rich interfaces: Implications
Every web site is becoming  less like a site and  more like an application
The components of the experiences    we create are getting smaller
Users expect more power and complexity  without sacrificing  simplicity
Which Web 2.0 opportunities are right for you? Social  Media Rich Interfaces New Digital Interactions Ratings & reviews Tags Collaborative content Message boards Blogs Behavior-driven info architecture Social networking Instant feedback Faster processes More ways  to interact Direct manipulation Differentiating experiences Widgets Browser extensions & toolbars Virtual worlds Mobile Television & gaming platforms Openness RSS feeds Open APIs New content uses Mashups

Making Web 2.0 Real Part 2 - Rich Interfaces