Management of heavy menstrual bleeding (HMB) should aim to improve a woman's quality of life rather than focus only on blood loss. Pharmaceutical treatments like levonorgestrel-releasing IUDs or tranexamic acid are recommended first-line. If initial drug treatment is ineffective after three cycles, a second treatment should be tried before considering referral for surgical options like endometrial ablation or hysterectomy, which should not be used as first-line treatments for HMB alone. Referral is appropriate if malignancy is suspected, pharmaceutical treatments fail to improve severe anemia, or the woman wants to consider or decline other options.