Managerial Communication
Module 2
An organisation is a group of persons
constituted to achieve certain specific
objectives.
In every part of the business organisation,
communication provides the vital link
between people and information
2
Organisational Communication can be defined as
an extremely complex network of information flow
engaging individuals in numerous communication
events throughout each workday
It is a process which influences the action of a
person or a group, while creating meaningful
interaction among human beings to initiate, inform,
execute or prevent certain actions
3
Types of Organaisational Communication
 Statutory Information
 Regular work situation
 Major Policy Change information
 Information Bulletin
 Communication by Expectancy
Org. Communication-Manager’s role
Effective communication skills for Manager to
perform the following roles
 Interpersonal role
 Informational role
 Decisional role
Organisational Communication
Classified
 Internal Operational Communication
 External Operational Communication
 Formal Communication
 Informal Communication
•Facilitates Planning
•To aid in the increasing complexity of business
•To enable the healthy growth of business
•Promotes co-operation & understanding
•Helps in decision making process
•Increases employee morale
7
•Contact with outside environment
•Improved ability to handle competition
better
•Improved public relations
•Create trust & goodwill
8
Formal Communication
 The process of sharing official information
with others who need to know it,
according to the prescribed patterns as
depicted in an organization chart
Directions in which communication flows
 Downward
 Upward
 Horizontal or lateral
 Diagonal
 Downward communication involves messages
from senders relatively high in the organizational
structure to receivers in lower positions.
 Downward communication may be used:
 to give instructions
 to provide information about policies and
procedures
 to give feedback about performance
 for indoctrinating or motivating
Downward Communication
Upward Communication
 Upward communication involves
communication from sources in lower-level
positions to receivers in higher positions.
 Upward communication is often used:
 to give information on achievement or progress
 to point out problems that are being
encountered
 to pass on ideas for improvement of activities
 to provide feelings on work and nonwork
activities
Formal Media
 Company Newsletters
 Employee Handbooks
 Company Magazines
 Formal Meetings
 Letters
 Flyers
 Memos
 Faxes
Letters and
Memos
Manuals Handbooks
Company
Newsletters
Downward Communication
Upward Communication
Suggestion
System
Grievances
Attitude
Surveys
Some Forms of Upward and Downward
Communications
Organisational Communication
Informal Communication
Grapevine Communication-Information
shared without any formally imposed
obligations or restrictions
if an organization’s formal communication represents its
skeleton, its informal communication constitutes its
central nervous system
 An organization’s informal channels of communication,
based mainly on friendship or acquaintance
Informal Media
 Face-to-face discussions
 Telephone
 Voice mail
 E-mail
 Instant messaging (chat)
 Grapevine
Grapevine Characteristics
 oral  mostly undocumented
 open to change
 fast (hours instead of days)
 crossing organizational boundaries
•social function
•reduction of anxiety
•release mechanism for stress
•identification of pending problems
•early warning system for organizational
change
19
Grapevine Characteristics
• Inaccuracy:
• Levelling- Deletion of crucial details
Sharpening - Exaggeration of the most
dramatic details
while the grapevine generally carries truth, it
seldom carries the whole truth
Informal Networks
D
C
B
A
Single Strand Chain
A
JB
D H I
K
F
G
E
C
Gossip Chain
A
F B D
J
H
C
E
K
G I
X
Probability Chain
A
C
D
F
J
IB
Cluster Chain
• Speedy Transmission
• Feedback
• Support to other channels
• Psychological satisfaction
• Uniting force
• Creation of ideas
• Good Personal relations
22
• Cannot be taken seriously
• Does not carry complete information
• Distorts information
• May prove counter productive
• Chances of misinterpretation
• Lack of Accountability
23
Factors Influencing Grapevine Activity
Formula:
R = i X a
“R“: intensity of the rumor
“i“: importance of the rumor to the person
“a“: ambiguity of the facts associated with
the rumor
Factors influencing Grapevine Activity
Employees rely on the grapevine when:
 they feel threatened
 insecure
 under stress
 when there is a pending change
•When communication from the
management is limited
•Importance of the subject for both listener
and speaker
•Ambiguity of the facts
26
Factors influencing Grapevine Activity
Positive Aspects of the Grapevine
 Vehicle for creating a common organizational
culture
 Desired information can be circulated quickly
to a large group of subordinates (unofficially!)
 Easier for people to express their fears and
apprehensions
Coping or Managing the Grapevine
“the grapevine cannot be abolished, rubbed
out, hidden under a basket, chopped down,
tied up, or stopped“
don‘t try to control or restrict it
use it to supplement formal channels
“Tapping“ the Grapevine
 identify and make use of key
communicators ( bridgers)
 monitor what is happening in the
organization
 use the grapevine to give new ideas a “trial
run“
Preventing Rumors
 provide information through the formal
system of communication on the issues
important to the employees
 supply employees with a steady flow of
clear, accurate and timely information
 present full facts
 keep formal communication lines open and
the process as short as possible
Org. Communication & Management
 In Forecasting & Planning
 In Organising
 In Instructing
 In Co-ordinating
 In Controlling
Functions of Org. Communication
 Information sharing
 Feedback
 Influence
 Control
 Problem solving
 Decision making
 Group building
 Motivating people
 Good industrial relations
 Emotional expressions
 Performance Feedback
 Conveying the right message
Benefits for the organisation
Effective
communicatio
n
Enhanced
Professional
image
Stronger
decision
making
Increase
productivity
Quicker
problem
solving
Healthier
business
relationship
Improved
customer
relationship
Increased
awareness
Better
quality of
documents
Lesser
misundersta
nding
PRINCIPLES OF ORG.COMMUNICATION
It is impossible to avoid communication
Communication is largely nonverbal.
Context affects communication
Meanings are in people
PRINCIPLES OF ORG.COMMUNICATION
Communication is irreversible
Noise affects communication
Communication is circular
Creating common ground is essential
Communication has effects
Strategies to improve Organisational
Communication
 Encourage open feedback
 Use simple language
 Avoid overload
 Walk the talk
 Be a good listener
Centralized Networks
 One central person
 Unequal access to information
 Central person is at the “crossroads” of the
information flow
Communication Structures
Centralized
A
Y
Communication Structures
Centralized
A
Y
Communication Structures
Centralized
Chain
Communication Structures
Centralized
Wheel
Decentralized Networks
 Information can flow freely
 No central person
 All members play an equal role in the transmittal of
information
Communication Structures
Decentralized
Star
 Know your audience.
 Know your purpose.
 Know your topic.
 Anticipate objections.
 Present a clear picture.
 Achieve credibility with your audience.
 Develop a practical, useful way to get feedback.
EFFECTIVE ORG.COMMUNICATION
The Communication Style
The style used should be able to:
 Draw attention
 Arouse interest
 Create desire
 Develop conviction
 Induce action
Evaluation of Communication
Effectiveness
Evaluation on the following criteria
• Fidelity of Communication
• Economy
• Congruence
• Influence
• Relationship building
Interpersonal Communication
 Schutz ‘s Theory of interpersonal needs
• This theory concentrates on three interpersonal needs that
most people share:
• the needs for
inclusion
control
affection.
Schutz maintains that people begin relationships in order to
satisfy one or more of these needs.
Leavy’s Transaction Perspective
Interpersonal behaviour is classified into two
axis:Dominance –Submission and Hostility –
Affection.
The centre point represents emotional neutrality
53
 Transactional Analysis
Eric Berne developed a method of examining
transactions (Social intercourse) & determining which
part of the multiple natured individual is activated –
described as Parent,Adult & child
Interpersonal Communication
Ego States:
Each of our personalities is made up of various parts:
Kinds of Transactions:
Complementary Transaction
Crossed/ Blocked Transaction
Forms of communication
 Verbal
 Oral
 Written
 Nonverbal
Nonverbal Communication
 Nonverbal communication is
communication that uses no words
It may take place through such channels as
the body, the face, the tone of voice, and
interpersonal distance.
The meaning of nonverbal communication often varies
markedly across cultures.
Studies suggest that a substantial amount of information
transmitted during a conversation -- about 80 or 90
percent -- is nonverbal.
60
Forms of Nonverbal Communication
Nonverbal
Communication
Proxemics
Kinesics
Sign Language
Paralanguage
Time Language
Forms of Nonverbal Communication
Kinesics
Eye Contact
Appearance
Touch
Posture
Gestures
Facial
Expressions
Facial Expressions
 By one estimate, the human face can
make 250,000 different expressions.
The face of man is the index to joy and
mirth, to severity and sadness.”
 Facial expressions are generally
understood to have a particular
meaning.
 Even when people try to suppress
facial expressions, they make very
short expressions lasting a fraction of
a second that will reveal true
Eye Contact
 Eye contact is a major regulator of
conversation.
 Generally, eye contact suggests
understanding and interest.
 Seeking eye contact connotes the desire to
open a conversation.
Gestures
 Some hand movements have a specific
meaning that is understood in a particular
culture or occupation, such as a thumbs-up
gesture.
 Others, such as touching oneself or others,
may be associated with anxiety, guilt,
hostility, or suspicion
Posture
 Posture is the way people position their
bodies with respect to others.
.Touch
Touch can convey warmth, understanding, and
intimacy.
Touch may also enhance positive feelings about
the touching person and the situation.
Many other forms of touching may be resented,
and unwanted touching can be a form of sexual
harassment.
Touch
 Touch can convey warmth, understanding, and intimacy.
 Touch may also enhance positive feelings about the touching person
and the situation.
 Studies show that when a store assistant, server in a restaurant, or
product demonstrator lightly touched a customer on the arm, the
customer saw the touching person more positively, had a more
positive attitude toward the situation, and was more likely to
comply with the toucher’s suggestions.
 This research involved casual touching of the arm. Many other
forms of touching may be resented, and unwanted touching can be
a form of sexual harassment.
Appearance
• Dress can convey characteristics
such as image, mood, identity,
power, wealth, and authority.
• People who are dressed formally
are better able to command
respect.
• People in positions of authority
often wear distinctive uniforms
to reinforce their status
Proxemics
 Proxemics is the use of interpersonal space
(that is, proximity) to convey status or degree
of intimacy.
 Two elements of proxemics -- personal space
and seating arrangements -- are especially
relevant in organizational settings.
Paralanguage
 Paralanguage concerns how something is said rather
than what is said. It involves all vocal aspects of speech
other than words.
 Voice qualities -- such as pitch, rhythm, tempo, and
volume -- influence interpretation of a verbal message.
 Vocal characterizers, such as coughing, clearing the
throat, and grunting, generally are distracting and
annoying.
 Vocal qualifiers are variations in tone or intensity of
speech. For instance, increases in rate or volume may
indicate impatience or anger, respectively.
 Vocal segregates are pauses between utterances. In
situations such as interviews, prolonged pauses suggest a
lack of confidence and organization.

Managerial Communication

  • 1.
  • 2.
    An organisation isa group of persons constituted to achieve certain specific objectives. In every part of the business organisation, communication provides the vital link between people and information 2
  • 3.
    Organisational Communication canbe defined as an extremely complex network of information flow engaging individuals in numerous communication events throughout each workday It is a process which influences the action of a person or a group, while creating meaningful interaction among human beings to initiate, inform, execute or prevent certain actions 3
  • 4.
    Types of OrganaisationalCommunication  Statutory Information  Regular work situation  Major Policy Change information  Information Bulletin  Communication by Expectancy
  • 5.
    Org. Communication-Manager’s role Effectivecommunication skills for Manager to perform the following roles  Interpersonal role  Informational role  Decisional role
  • 6.
    Organisational Communication Classified  InternalOperational Communication  External Operational Communication  Formal Communication  Informal Communication
  • 7.
    •Facilitates Planning •To aidin the increasing complexity of business •To enable the healthy growth of business •Promotes co-operation & understanding •Helps in decision making process •Increases employee morale 7
  • 8.
    •Contact with outsideenvironment •Improved ability to handle competition better •Improved public relations •Create trust & goodwill 8
  • 9.
    Formal Communication  Theprocess of sharing official information with others who need to know it, according to the prescribed patterns as depicted in an organization chart
  • 10.
    Directions in whichcommunication flows  Downward  Upward  Horizontal or lateral  Diagonal
  • 11.
     Downward communicationinvolves messages from senders relatively high in the organizational structure to receivers in lower positions.  Downward communication may be used:  to give instructions  to provide information about policies and procedures  to give feedback about performance  for indoctrinating or motivating Downward Communication
  • 12.
    Upward Communication  Upwardcommunication involves communication from sources in lower-level positions to receivers in higher positions.  Upward communication is often used:  to give information on achievement or progress  to point out problems that are being encountered  to pass on ideas for improvement of activities  to provide feelings on work and nonwork activities
  • 13.
    Formal Media  CompanyNewsletters  Employee Handbooks  Company Magazines  Formal Meetings  Letters  Flyers  Memos  Faxes
  • 14.
    Letters and Memos Manuals Handbooks Company Newsletters DownwardCommunication Upward Communication Suggestion System Grievances Attitude Surveys Some Forms of Upward and Downward Communications
  • 15.
  • 16.
    Informal Communication Grapevine Communication-Information sharedwithout any formally imposed obligations or restrictions if an organization’s formal communication represents its skeleton, its informal communication constitutes its central nervous system  An organization’s informal channels of communication, based mainly on friendship or acquaintance
  • 17.
    Informal Media  Face-to-facediscussions  Telephone  Voice mail  E-mail  Instant messaging (chat)  Grapevine
  • 18.
    Grapevine Characteristics  oral mostly undocumented  open to change  fast (hours instead of days)  crossing organizational boundaries
  • 19.
    •social function •reduction ofanxiety •release mechanism for stress •identification of pending problems •early warning system for organizational change 19
  • 20.
    Grapevine Characteristics • Inaccuracy: •Levelling- Deletion of crucial details Sharpening - Exaggeration of the most dramatic details while the grapevine generally carries truth, it seldom carries the whole truth
  • 21.
    Informal Networks D C B A Single StrandChain A JB D H I K F G E C Gossip Chain A F B D J H C E K G I X Probability Chain A C D F J IB Cluster Chain
  • 22.
    • Speedy Transmission •Feedback • Support to other channels • Psychological satisfaction • Uniting force • Creation of ideas • Good Personal relations 22
  • 23.
    • Cannot betaken seriously • Does not carry complete information • Distorts information • May prove counter productive • Chances of misinterpretation • Lack of Accountability 23
  • 24.
    Factors Influencing GrapevineActivity Formula: R = i X a “R“: intensity of the rumor “i“: importance of the rumor to the person “a“: ambiguity of the facts associated with the rumor
  • 25.
    Factors influencing GrapevineActivity Employees rely on the grapevine when:  they feel threatened  insecure  under stress  when there is a pending change
  • 26.
    •When communication fromthe management is limited •Importance of the subject for both listener and speaker •Ambiguity of the facts 26 Factors influencing Grapevine Activity
  • 27.
    Positive Aspects ofthe Grapevine  Vehicle for creating a common organizational culture  Desired information can be circulated quickly to a large group of subordinates (unofficially!)  Easier for people to express their fears and apprehensions
  • 28.
    Coping or Managingthe Grapevine “the grapevine cannot be abolished, rubbed out, hidden under a basket, chopped down, tied up, or stopped“ don‘t try to control or restrict it use it to supplement formal channels
  • 29.
    “Tapping“ the Grapevine identify and make use of key communicators ( bridgers)  monitor what is happening in the organization  use the grapevine to give new ideas a “trial run“
  • 30.
    Preventing Rumors  provideinformation through the formal system of communication on the issues important to the employees  supply employees with a steady flow of clear, accurate and timely information  present full facts  keep formal communication lines open and the process as short as possible
  • 31.
    Org. Communication &Management  In Forecasting & Planning  In Organising  In Instructing  In Co-ordinating  In Controlling
  • 32.
    Functions of Org.Communication  Information sharing  Feedback  Influence  Control  Problem solving  Decision making  Group building  Motivating people  Good industrial relations  Emotional expressions  Performance Feedback  Conveying the right message
  • 33.
    Benefits for theorganisation Effective communicatio n Enhanced Professional image Stronger decision making Increase productivity Quicker problem solving Healthier business relationship Improved customer relationship Increased awareness Better quality of documents Lesser misundersta nding
  • 34.
    PRINCIPLES OF ORG.COMMUNICATION Itis impossible to avoid communication Communication is largely nonverbal. Context affects communication Meanings are in people
  • 35.
    PRINCIPLES OF ORG.COMMUNICATION Communicationis irreversible Noise affects communication Communication is circular Creating common ground is essential Communication has effects
  • 36.
    Strategies to improveOrganisational Communication  Encourage open feedback  Use simple language  Avoid overload  Walk the talk  Be a good listener
  • 37.
    Centralized Networks  Onecentral person  Unequal access to information  Central person is at the “crossroads” of the information flow
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
    Decentralized Networks  Informationcan flow freely  No central person  All members play an equal role in the transmittal of information
  • 43.
  • 44.
     Know youraudience.  Know your purpose.  Know your topic.  Anticipate objections.  Present a clear picture.  Achieve credibility with your audience.  Develop a practical, useful way to get feedback. EFFECTIVE ORG.COMMUNICATION
  • 45.
    The Communication Style Thestyle used should be able to:  Draw attention  Arouse interest  Create desire  Develop conviction  Induce action
  • 46.
    Evaluation of Communication Effectiveness Evaluationon the following criteria • Fidelity of Communication • Economy • Congruence • Influence • Relationship building
  • 47.
    Interpersonal Communication  Schutz‘s Theory of interpersonal needs • This theory concentrates on three interpersonal needs that most people share: • the needs for inclusion control affection. Schutz maintains that people begin relationships in order to satisfy one or more of these needs.
  • 48.
    Leavy’s Transaction Perspective Interpersonalbehaviour is classified into two axis:Dominance –Submission and Hostility – Affection. The centre point represents emotional neutrality 53
  • 49.
     Transactional Analysis EricBerne developed a method of examining transactions (Social intercourse) & determining which part of the multiple natured individual is activated – described as Parent,Adult & child Interpersonal Communication
  • 50.
    Ego States: Each ofour personalities is made up of various parts:
  • 51.
  • 52.
  • 53.
    Forms of communication Verbal  Oral  Written  Nonverbal
  • 54.
    Nonverbal Communication  Nonverbalcommunication is communication that uses no words It may take place through such channels as the body, the face, the tone of voice, and interpersonal distance.
  • 55.
    The meaning ofnonverbal communication often varies markedly across cultures. Studies suggest that a substantial amount of information transmitted during a conversation -- about 80 or 90 percent -- is nonverbal. 60
  • 56.
    Forms of NonverbalCommunication Nonverbal Communication Proxemics Kinesics Sign Language Paralanguage Time Language
  • 57.
    Forms of NonverbalCommunication Kinesics Eye Contact Appearance Touch Posture Gestures Facial Expressions
  • 58.
    Facial Expressions  Byone estimate, the human face can make 250,000 different expressions. The face of man is the index to joy and mirth, to severity and sadness.”  Facial expressions are generally understood to have a particular meaning.  Even when people try to suppress facial expressions, they make very short expressions lasting a fraction of a second that will reveal true
  • 59.
    Eye Contact  Eyecontact is a major regulator of conversation.  Generally, eye contact suggests understanding and interest.  Seeking eye contact connotes the desire to open a conversation.
  • 60.
    Gestures  Some handmovements have a specific meaning that is understood in a particular culture or occupation, such as a thumbs-up gesture.  Others, such as touching oneself or others, may be associated with anxiety, guilt, hostility, or suspicion
  • 61.
    Posture  Posture isthe way people position their bodies with respect to others. .Touch Touch can convey warmth, understanding, and intimacy. Touch may also enhance positive feelings about the touching person and the situation. Many other forms of touching may be resented, and unwanted touching can be a form of sexual harassment.
  • 62.
    Touch  Touch canconvey warmth, understanding, and intimacy.  Touch may also enhance positive feelings about the touching person and the situation.  Studies show that when a store assistant, server in a restaurant, or product demonstrator lightly touched a customer on the arm, the customer saw the touching person more positively, had a more positive attitude toward the situation, and was more likely to comply with the toucher’s suggestions.  This research involved casual touching of the arm. Many other forms of touching may be resented, and unwanted touching can be a form of sexual harassment.
  • 63.
    Appearance • Dress canconvey characteristics such as image, mood, identity, power, wealth, and authority. • People who are dressed formally are better able to command respect. • People in positions of authority often wear distinctive uniforms to reinforce their status
  • 64.
    Proxemics  Proxemics isthe use of interpersonal space (that is, proximity) to convey status or degree of intimacy.  Two elements of proxemics -- personal space and seating arrangements -- are especially relevant in organizational settings.
  • 65.
    Paralanguage  Paralanguage concernshow something is said rather than what is said. It involves all vocal aspects of speech other than words.  Voice qualities -- such as pitch, rhythm, tempo, and volume -- influence interpretation of a verbal message.  Vocal characterizers, such as coughing, clearing the throat, and grunting, generally are distracting and annoying.  Vocal qualifiers are variations in tone or intensity of speech. For instance, increases in rate or volume may indicate impatience or anger, respectively.  Vocal segregates are pauses between utterances. In situations such as interviews, prolonged pauses suggest a lack of confidence and organization.