Managing Between the Generations
From Baby Boomers to the Y Gen, retain and attract your diverse talent pool!
October 30, 2008
•Provides staffing solutions and
professional recruitment services
•Founded in 1981, we have a 27 year
history as a dynamic woman-owned
& operated business
•Our firm has been headquartered
and focused on Rochester. We also
service Syracuse and Buffalo.
•Our company has grown more
than 600% since 2001.
The Employment Store – Who Are We?
• Our team employs a proprietary
recruitment process in every
search we conduct
• Our recruitment methodology is
disciplined, consistent and
complete
• This is our proprietary “5 Point
Plan”
The Employment Store – Who Are We?
The Employment Store – Who Are We?
Some of our notable clients include:
•The University of Rochester
•Strong Memorial & Highland
Hospitals
•Rochester Institute of Technology
•Paychex
•Wegmans
•VWR International
•UCB Pharma
•Inscitek Microsystems
•Tyco Healthcare
•1000+ other small to mid sized
clients
Our clients range from Fortune 100 firms to
local companies with just a few employees.
Demographic Shift & Labor
Shortage
Within 10 Years
-5.2%
16.5%
3.3%
-20.0%
10.1%
33.6%
18.3%
0.1%
-20.0%
-10.0%
0.0%
10.0%
20.0%
30.0%
40.0%
Projected Change in Population 2000-2010
15-19 20-24 25-34 35-44 45-54 55-64 65-74 75+
How will it affect Rochester?
Demographic Shift & Labor Shortage Within 10 Years
• Starting in 2011 the Baby Boom Generation will begin to hit
retirement age
• Just 7 years later (2018) GenY will account for more than 50%
of the workforce
• Companies will scramble to learn to communicate and attract
GenY workers… we expect this period to be very competitive
• By 2025 the concept of entry level, middle management and
senior management will virtually disappear
Demographic Shift Conclusions
• There are many unknowns in
the future
• Current economic changes as
well as questionable solvency in
the social security system could
change the “traditional”
retirement age
• Could we defy the demographic
trends?
Demographic Shift Conclusions
Some Initial Thoughts
•Recruiting is like fishing; you
need to use the right bait
•Acknowledge that you need a
diverse workforce
•Understand that competition for
talent will increase steadily in the
coming years
Recruiting & Retaining Boomers, GenX and GenY
•Recruiting in the next 10 years
will become increasing difficult
•Out of the box ideas need to be
investigated
•Blogs
•Social/Professional
Networking
•New Technologies
•Already, traditional job boards
are becoming overused therefore
loosing their affect
Recruiting & Retaining Boomers, GenX and GenY
Recruiting & Retaining Boomers, GenX and GenY
• Interactive career page
• Non-linear job postings
• Creative succession plans
• Benefits
• Work/life balance
• Working off-site
• Team building
• Training
• Promote your companies
“Brand” and “Mission
Statement”
Recruiting & Retaining Boomers, GenX and GenY
• Remember that job search
methods and tools vary greatly
between generations
• It is important not to be
exclusionary in your recruiting
methods and tools
• In a tight labor market, your
candidate pool should become
an asset not a burden
• Recognize that resume
expectations will be adjusted
• Interview standards will
change
• Expectations of dress and
other traditional standards will
be different
Recruiting & Retaining Boomers, GenX and GenY
Recruiting & Retaining Boomers, GenX and GenY
• Retention will be key to your
success
• Companies will need to “grow”
their own middle management
class
• Generations are recruited with,
but not always retained with,
money alone
• Think out of the box
Recruiting & Retaining Boomers, GenX and GenY
Characteristics: GenY
• Driven and college-educated
• Strong desire to succeed &
make and impact
• Need to be mobile not at a desk
• Motivated by recognition &
constant feedback
• Expected career path within 18-
32 months rather than 3-5
years
Recruiting & Retaining Boomers, GenX and GenY
Characteristics: Boomers & GenX
• High level of knowledge &
intellectual property
• Motivated by ownership
• Loyal & driven by company success
• Low tolerance/understanding of
desired mobility & recognition of
GenY
• Flexible schedules
Opportunities and Challenges
• Recognize the problems we face as a
nation and specifically as a
community
• Embrace returning post-retirement
workforce
• Be creative and strategic in designing
recruitment & retention solutions
• Open our minds to new expectations

Managing Between The Generations

  • 1.
    Managing Between theGenerations From Baby Boomers to the Y Gen, retain and attract your diverse talent pool! October 30, 2008
  • 2.
    •Provides staffing solutionsand professional recruitment services •Founded in 1981, we have a 27 year history as a dynamic woman-owned & operated business •Our firm has been headquartered and focused on Rochester. We also service Syracuse and Buffalo. •Our company has grown more than 600% since 2001. The Employment Store – Who Are We?
  • 3.
    • Our teamemploys a proprietary recruitment process in every search we conduct • Our recruitment methodology is disciplined, consistent and complete • This is our proprietary “5 Point Plan” The Employment Store – Who Are We?
  • 4.
    The Employment Store– Who Are We? Some of our notable clients include: •The University of Rochester •Strong Memorial & Highland Hospitals •Rochester Institute of Technology •Paychex •Wegmans •VWR International •UCB Pharma •Inscitek Microsystems •Tyco Healthcare •1000+ other small to mid sized clients Our clients range from Fortune 100 firms to local companies with just a few employees.
  • 5.
    Demographic Shift &Labor Shortage Within 10 Years
  • 7.
    -5.2% 16.5% 3.3% -20.0% 10.1% 33.6% 18.3% 0.1% -20.0% -10.0% 0.0% 10.0% 20.0% 30.0% 40.0% Projected Change inPopulation 2000-2010 15-19 20-24 25-34 35-44 45-54 55-64 65-74 75+ How will it affect Rochester? Demographic Shift & Labor Shortage Within 10 Years
  • 8.
    • Starting in2011 the Baby Boom Generation will begin to hit retirement age • Just 7 years later (2018) GenY will account for more than 50% of the workforce • Companies will scramble to learn to communicate and attract GenY workers… we expect this period to be very competitive • By 2025 the concept of entry level, middle management and senior management will virtually disappear Demographic Shift Conclusions
  • 9.
    • There aremany unknowns in the future • Current economic changes as well as questionable solvency in the social security system could change the “traditional” retirement age • Could we defy the demographic trends? Demographic Shift Conclusions
  • 10.
    Some Initial Thoughts •Recruitingis like fishing; you need to use the right bait •Acknowledge that you need a diverse workforce •Understand that competition for talent will increase steadily in the coming years Recruiting & Retaining Boomers, GenX and GenY
  • 11.
    •Recruiting in thenext 10 years will become increasing difficult •Out of the box ideas need to be investigated •Blogs •Social/Professional Networking •New Technologies •Already, traditional job boards are becoming overused therefore loosing their affect Recruiting & Retaining Boomers, GenX and GenY
  • 12.
    Recruiting & RetainingBoomers, GenX and GenY • Interactive career page • Non-linear job postings • Creative succession plans • Benefits • Work/life balance • Working off-site • Team building • Training • Promote your companies “Brand” and “Mission Statement”
  • 13.
    Recruiting & RetainingBoomers, GenX and GenY • Remember that job search methods and tools vary greatly between generations • It is important not to be exclusionary in your recruiting methods and tools • In a tight labor market, your candidate pool should become an asset not a burden
  • 14.
    • Recognize thatresume expectations will be adjusted • Interview standards will change • Expectations of dress and other traditional standards will be different Recruiting & Retaining Boomers, GenX and GenY
  • 15.
    Recruiting & RetainingBoomers, GenX and GenY • Retention will be key to your success • Companies will need to “grow” their own middle management class • Generations are recruited with, but not always retained with, money alone • Think out of the box
  • 16.
    Recruiting & RetainingBoomers, GenX and GenY Characteristics: GenY • Driven and college-educated • Strong desire to succeed & make and impact • Need to be mobile not at a desk • Motivated by recognition & constant feedback • Expected career path within 18- 32 months rather than 3-5 years
  • 17.
    Recruiting & RetainingBoomers, GenX and GenY Characteristics: Boomers & GenX • High level of knowledge & intellectual property • Motivated by ownership • Loyal & driven by company success • Low tolerance/understanding of desired mobility & recognition of GenY • Flexible schedules
  • 18.
    Opportunities and Challenges •Recognize the problems we face as a nation and specifically as a community • Embrace returning post-retirement workforce • Be creative and strategic in designing recruitment & retention solutions • Open our minds to new expectations