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 Prepared by :
Eman Rashed
Managing Knowledge
Types of Knowledge
Managing Knowledge
Managing Knowledge
5 of 11
You can make sharing part of the way you work
by doing things that are just a little
different from what you
currently do.
6 of 11
Review your email and files for information you frequently refer
to, or that you often send to people. Organize your “virtual filing
cabinet” so that you can quickly find that information when you
need it. This will save your time, allow you to be more
responsive, and make people happier.
7 of 11
2. Help
When you’re talking to people, listen for opportunities to help
them by sending them the information you’ve organized.
Answer questions and promise to follow up with additional
information. Now you’re getting even more return on the time
you invested.
8 of 11
3. Reach out
You can find even more opportunities to help by reviewing what
you’ve organized and thinking of people who could benefit
from that information. Reach out to them so that you can
help them save time, make things happen, and build stronger
relationships.
9 of 11
4. Prepare
Now you’ve saved even more time.
Use some of that time to prepare by
writing down notes that might be
useful someday.
Don’t wait until you finish a
project. Write your notes while
you’re working. It will help you
clarify your thinking, record your
decisions, and be more productive.
10 of 11
5. Publish
Put your notes in an
access-controlled
database if you need to,
or publish your notes
as widely as you can.
The more people can
help themselves, the
more efficiently you can
work, and the bigger
difference you can make.
Here’s where the magic happens.
You have notes. You know they’re useful.
Now make it easy for other people to find them.
11 of 11
6. Improve
Review your processes. Improve your organizational system.
Smoothen the way you work. Compounded over time, little
changes can be powerful.
 Effective Communication
Good language, communication skills and a good
understanding of cross-culture
 Flexible Structure And Design
Flat structure, Horizontal Communities, Cross
Functional Teams …etc
 Trust Culture
The relationship between individuals and groups
are open and honest and supported through
performance related incentives and rewards
 Process And Strategies
Clear process - Learning strategies
 Information Technology
Solid IT Infrastructure
Life inside Google
1- Conceptual / mindset related issues
We need to create a culture of sharing - Often
knowledge is seen as power and in a competitive environment
there could be a tendency to hoard knowledge
We should move from " hoarding of knowledge to gain
power" to "sharing of knowledge to gain power.“
2- Operational issues
Time - KM should not be seen as a separate initiative, but
should be integrated into current workflow as a more effective
way to achieve business results.
3- Cultural issues
such as language and material culture, which have been also
identified as important factors
Managing Knowledge
Managing Knowledge
Managing Knowledge
 In this competitive knowledge economy, our most
valuable asset is the knowledge asset. [e.g.
Microsoft]
Expected outcomes of an organization with KM:
 Improve performance, productivity and competitiveness
 Improve decision making
 Reduce research costs and delays
 More innovative organization
 HR has a pivotal role to play in the KM movement.
Key HR processes -- Corporate Education, Performance
Management and nurturing culture, have a very significant role in
the development of the knowledge-based enterprise.
 Talent management, which is the domain of HR and knowledge
management are closely interrelated.
Cross Functional Team
 Job rotations: Well-planned job (role) rotations across
geographical locations and businesses in a firm help not only
boost people development, but also provide an important vehicle
for transfer of knowledge and best practices.
 Networked organization: 
HR should play a key role in developing such a networked
organization, through facilitation of knowledge communities
teams.
 Training: Learning and knowledge are
inter-linked
E- Learning is made available
through company web sites
(Intranets), and even through CD-ROMs.
It allows the learner to enroll into
courses or programs of their choice.
 Culture change: KM requires HR to create a culture of sharing
supported by incentive system.
 Knowledge sharing will be encouraged if hoarding knowledge is seen as violating
the company’s values and if those who transfer know-how to other units are
presented as heroes.
Knowledge
intensive
organisations
Labour
intensive
organisations
Physical
capital
intensive
organisations
PSFs
Non-
PSFs
Products Services Products Services Products
Knowledge management systems are
meant to organize and share knowledge
within a firm, but more often than not, their
scope has become too large to manage,
and keeping the KM systems up-to-date
and useful has been an enormous
challenge.
 Ad hoc mgt of knowledge in the client driven PSF
 Personalization the creative problem solving PSF
 Codification in the Solution adaption PSF
Insufficient
Adaptiveness
SOLUTION
ADAPTATION
CREATIVE
PROBLEM
SOLVING
CLIENT-
DRIVEN
Lack of
coordination
& discipline
External Strategic Focus
Internal
Resource
Orientation
Client relations
Creative problem
solving
Adaptation of ready
solutions
Organizationally
controlled
resources
Team-based
(individual
&collective)
Individually
controlled
resources
Tensions between two or more of these
configurations
•Client driven
•Problem solving
•Solution adaptation
 Tensions between two or more of these configurations
• Client driven
• Problem solving
• Solution adaptation
Managing Knowledge
Human Intellectual Capital
+
Relationship Intellectual Capital
+
Structural Intellectual Capital
=
Total knowledge available to be managed
)70%(Human Intellectual Capital
+
)20%(Relationship Intellectual Capital
+
)10%(Structural Intellectual Capital
NB. Not applicable to audit firms, due to regulatory factors, uniformity of product
and rigid methodology
PSFs withPSFs with strongstrong KM systemsKM systems
)50%(Human Intellectual Capital
+
)20-30%(Relationship Intellectual
Capital
+
)20-30%(Structural Intellectual Capital
Customer/client
Employer Employee
• Leverage the firm's intellectual capital
• Find experts within the firm
• Share best practices internally and with clients
• Aggregate industry-specific research & doc.
• Keep client information secure
�Lack of trust
� Different cultures, vocabularies, and frames of reference
� Lack of time and meeting places; narrow idea of productive
work
� Status and award go to knowledge owners
� Lack of absorptive capacity in recipients
� Belief that knowledge is prerogative of particular groups,
not-invented-here syndrome
� Intolerance for mistakes or need for help
34
 To understand the distinctive characteristics of knowledge
intensive service firms
 To identify the key resources (forms of capital) that knowledge
intensive firms draw on for their success
 To identify the challenges for managing people and managing
knowledge faced by knowledge intensive firms
 To explore the ways in which HR strategy, structure, delivery and
practices can be used to create valuable products and services
35
Converting Human Capital into
Intellectual Capital
Employee
Knowledge
Skills
Experience
Conversion
Process
Intellectual CapitalHuman Capital
Role of HR practices in
this conversion process
Products
and
services
which have
market value
36
Intellectual
Capital
Human
capital
Social
capital
Structural
capital
Network
Capital
Client
Capital
Organizational
Capital
Forms of Capital
Knowledge skills
and experience of
staff
Knowledge
embedded in
values, culture
and relationships
Ways of
structuring
work
Procedures, policies
and processes
Knowledge of
and
relationships
with clients
Knowledge of
and
relationships
with network
members
37
Human
capital
Social
capital
Structural
capital
Network
Capital
Client
Capital
Organizational
Capital
Intellectual
Capital
Resourcing
Joband
W
orkDesign
Trainingand
Development
Pay and Reward
Performance
Management
Involvement
Delivery
Strategy Structure
The HR Wheel
Kinnie et al 2006
DEFINITION: KNOWLEDGE ACQUISITION is
the process of acquiring knowledge from a
human expert for an expert system, which
must be carefully organized into IF-THEN
rules or some other form of knowledge
representation
 Combining knowledge from the outside or
international operation with that of local to achieve the
stated organisational objectives.
 Observe the person solving real problems.
 Through discussions, identify the kinds of
data, knowledge and procedures required to
solve different types of problems.
 Build scenarios with the expert that can be
associated with different problem types.
 Have the expert solve a series of problems
verbally and ask the rationale behind each step.
 Develop rules based on the interviews and solve
the problems with them.
 Have the expert review the rules and the general
problem solving procedure.
 Compare the responses of outside experts to a
set of scenarios obtained from the project's expert
and the ES.
• Listening post: sending people out to work far
away to work and bringing them back to get information from
them
• Partnering and mergers:
Voluntary amalgamation of two firms on roughly equalterms into
one new legal entity. Mergers are effected byexchange of the pre-
merger stock (shares) for the stock of the new firm. Owners of
each pre-merger firm continue as owners, and the resources of
the merging entities are pooled for the benefit of the new entity
• Playing with virtual market:
Virtual Marketing Concepts specializes in
creative web site design and Internet marketing
by an integrated team of web consultants,
creative designers, programmers and marketing
professionals that know how to get online results
Managing Knowledge
This pyramid tells a very compelling story.
After a lecture we can only be expected to
retain 5% of what we hear. We can retain
10% of what we read, etc. Ultimately the
pyramid reminds us that the best way to
master a topic is to learn to teach it. The
more involved we get with the content the
more mastery we have over it.
 Stimulate knowledge sharing among individuals
 Avoid employee turnover
 Making Tacit knowledge explicit

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Managing Knowledge

  • 1.  Prepared by : Eman Rashed Managing Knowledge
  • 5. 5 of 11 You can make sharing part of the way you work by doing things that are just a little different from what you currently do.
  • 6. 6 of 11 Review your email and files for information you frequently refer to, or that you often send to people. Organize your “virtual filing cabinet” so that you can quickly find that information when you need it. This will save your time, allow you to be more responsive, and make people happier.
  • 7. 7 of 11 2. Help When you’re talking to people, listen for opportunities to help them by sending them the information you’ve organized. Answer questions and promise to follow up with additional information. Now you’re getting even more return on the time you invested.
  • 8. 8 of 11 3. Reach out You can find even more opportunities to help by reviewing what you’ve organized and thinking of people who could benefit from that information. Reach out to them so that you can help them save time, make things happen, and build stronger relationships.
  • 9. 9 of 11 4. Prepare Now you’ve saved even more time. Use some of that time to prepare by writing down notes that might be useful someday. Don’t wait until you finish a project. Write your notes while you’re working. It will help you clarify your thinking, record your decisions, and be more productive.
  • 10. 10 of 11 5. Publish Put your notes in an access-controlled database if you need to, or publish your notes as widely as you can. The more people can help themselves, the more efficiently you can work, and the bigger difference you can make. Here’s where the magic happens. You have notes. You know they’re useful. Now make it easy for other people to find them.
  • 11. 11 of 11 6. Improve Review your processes. Improve your organizational system. Smoothen the way you work. Compounded over time, little changes can be powerful.
  • 12.  Effective Communication Good language, communication skills and a good understanding of cross-culture  Flexible Structure And Design Flat structure, Horizontal Communities, Cross Functional Teams …etc  Trust Culture The relationship between individuals and groups are open and honest and supported through performance related incentives and rewards  Process And Strategies Clear process - Learning strategies  Information Technology Solid IT Infrastructure Life inside Google
  • 13. 1- Conceptual / mindset related issues We need to create a culture of sharing - Often knowledge is seen as power and in a competitive environment there could be a tendency to hoard knowledge We should move from " hoarding of knowledge to gain power" to "sharing of knowledge to gain power.“ 2- Operational issues Time - KM should not be seen as a separate initiative, but should be integrated into current workflow as a more effective way to achieve business results. 3- Cultural issues such as language and material culture, which have been also identified as important factors
  • 17.  In this competitive knowledge economy, our most valuable asset is the knowledge asset. [e.g. Microsoft] Expected outcomes of an organization with KM:  Improve performance, productivity and competitiveness  Improve decision making  Reduce research costs and delays  More innovative organization
  • 18.  HR has a pivotal role to play in the KM movement. Key HR processes -- Corporate Education, Performance Management and nurturing culture, have a very significant role in the development of the knowledge-based enterprise.  Talent management, which is the domain of HR and knowledge management are closely interrelated. Cross Functional Team
  • 19.  Job rotations: Well-planned job (role) rotations across geographical locations and businesses in a firm help not only boost people development, but also provide an important vehicle for transfer of knowledge and best practices.  Networked organization:  HR should play a key role in developing such a networked organization, through facilitation of knowledge communities teams.
  • 20.  Training: Learning and knowledge are inter-linked E- Learning is made available through company web sites (Intranets), and even through CD-ROMs. It allows the learner to enroll into courses or programs of their choice.  Culture change: KM requires HR to create a culture of sharing supported by incentive system.  Knowledge sharing will be encouraged if hoarding knowledge is seen as violating the company’s values and if those who transfer know-how to other units are presented as heroes.
  • 22. Knowledge management systems are meant to organize and share knowledge within a firm, but more often than not, their scope has become too large to manage, and keeping the KM systems up-to-date and useful has been an enormous challenge.
  • 23.  Ad hoc mgt of knowledge in the client driven PSF  Personalization the creative problem solving PSF  Codification in the Solution adaption PSF
  • 24. Insufficient Adaptiveness SOLUTION ADAPTATION CREATIVE PROBLEM SOLVING CLIENT- DRIVEN Lack of coordination & discipline External Strategic Focus Internal Resource Orientation Client relations Creative problem solving Adaptation of ready solutions Organizationally controlled resources Team-based (individual &collective) Individually controlled resources
  • 25. Tensions between two or more of these configurations •Client driven •Problem solving •Solution adaptation
  • 26.  Tensions between two or more of these configurations • Client driven • Problem solving • Solution adaptation
  • 28. Human Intellectual Capital + Relationship Intellectual Capital + Structural Intellectual Capital = Total knowledge available to be managed
  • 29. )70%(Human Intellectual Capital + )20%(Relationship Intellectual Capital + )10%(Structural Intellectual Capital NB. Not applicable to audit firms, due to regulatory factors, uniformity of product and rigid methodology
  • 30. PSFs withPSFs with strongstrong KM systemsKM systems )50%(Human Intellectual Capital + )20-30%(Relationship Intellectual Capital + )20-30%(Structural Intellectual Capital
  • 32. • Leverage the firm's intellectual capital • Find experts within the firm • Share best practices internally and with clients • Aggregate industry-specific research & doc. • Keep client information secure
  • 33. �Lack of trust � Different cultures, vocabularies, and frames of reference � Lack of time and meeting places; narrow idea of productive work � Status and award go to knowledge owners � Lack of absorptive capacity in recipients � Belief that knowledge is prerogative of particular groups, not-invented-here syndrome � Intolerance for mistakes or need for help
  • 34. 34  To understand the distinctive characteristics of knowledge intensive service firms  To identify the key resources (forms of capital) that knowledge intensive firms draw on for their success  To identify the challenges for managing people and managing knowledge faced by knowledge intensive firms  To explore the ways in which HR strategy, structure, delivery and practices can be used to create valuable products and services
  • 35. 35 Converting Human Capital into Intellectual Capital Employee Knowledge Skills Experience Conversion Process Intellectual CapitalHuman Capital Role of HR practices in this conversion process Products and services which have market value
  • 36. 36 Intellectual Capital Human capital Social capital Structural capital Network Capital Client Capital Organizational Capital Forms of Capital Knowledge skills and experience of staff Knowledge embedded in values, culture and relationships Ways of structuring work Procedures, policies and processes Knowledge of and relationships with clients Knowledge of and relationships with network members
  • 38. DEFINITION: KNOWLEDGE ACQUISITION is the process of acquiring knowledge from a human expert for an expert system, which must be carefully organized into IF-THEN rules or some other form of knowledge representation
  • 39.  Combining knowledge from the outside or international operation with that of local to achieve the stated organisational objectives.
  • 40.  Observe the person solving real problems.  Through discussions, identify the kinds of data, knowledge and procedures required to solve different types of problems.  Build scenarios with the expert that can be associated with different problem types.  Have the expert solve a series of problems verbally and ask the rationale behind each step.
  • 41.  Develop rules based on the interviews and solve the problems with them.  Have the expert review the rules and the general problem solving procedure.  Compare the responses of outside experts to a set of scenarios obtained from the project's expert and the ES.
  • 42. • Listening post: sending people out to work far away to work and bringing them back to get information from them • Partnering and mergers: Voluntary amalgamation of two firms on roughly equalterms into one new legal entity. Mergers are effected byexchange of the pre- merger stock (shares) for the stock of the new firm. Owners of each pre-merger firm continue as owners, and the resources of the merging entities are pooled for the benefit of the new entity
  • 43. • Playing with virtual market: Virtual Marketing Concepts specializes in creative web site design and Internet marketing by an integrated team of web consultants, creative designers, programmers and marketing professionals that know how to get online results
  • 45. This pyramid tells a very compelling story. After a lecture we can only be expected to retain 5% of what we hear. We can retain 10% of what we read, etc. Ultimately the pyramid reminds us that the best way to master a topic is to learn to teach it. The more involved we get with the content the more mastery we have over it.
  • 46.  Stimulate knowledge sharing among individuals  Avoid employee turnover  Making Tacit knowledge explicit

Editor's Notes

  • #22: Capital Labour Knowledge intensive