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Managing social media with limited resources
This document provides information on managing social media with limited resources. It discusses organizing a small social media team with three roles: content manager, community manager, and coach/booth. The content manager creates and gathers content based on a content calendar. The community manager monitors social media and engages with audiences. The coach/booth answers complex questions and sets policies. It then gives an example for a mall's social media strategy, outlining types of promotional content that could be posted, including fashion photos, sales, contests, and events. The document stresses finding efficiencies by breaking content into smaller pieces and using free tools to help the small team monitor social media.
Managing social media with limited resources
- 2. Managing social mediawith limited resources Libby Hall, WestmorelandFlint
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- 8. Social media team The Now Revolution Shift 3: Organize your armies
- 9. Social media team • Content manager – Writes content calendar – Films videos, takes pictures, writes blog posts or assigns topics to bloggers – Ensures new content is created or gathered – Might not touch actual social space
- 10. Social media team • Community manager – Day-to-day listening and monitoring – Knows nuances of audience, brand, social space – Answers questions, watches for problems – Posts content from content manager
- 11. Social media team • Coach & booth – Answers questions the community manager can’t answer – Sets policies – Doesn’t need to touch social space
- 12. Players: Content managers Players: Community Social media managers Coaches & booth
- 13. Determine content Example: Mall • Goal = get people into the mall • Audience = people who shop at the mall
- 14. Determine content • Fallfashion – Photos/outfits with pieces from retailers – Photos of mall shoppers with cute outfits • Behind the scenes/inside info – New store arrivals – Behind-the-scenes of commercials • Sales and coupons – Retailer coupons – Mall events like sidewalk sale • Mall card giveaways – Weekly reminders to enter – Post weekly winner
- 15. Post Winner Reminder behind- announced to enter the-scenes album Commercial Post starts airing behind- Reminder the-scenes to enter Winner announced video Poll Reminder Post question: Reminder about Sidewalk Winner sidewalk sale what’s your to enter sale coupon sidewalk announced fave store? sale Post Post poll sidewalk Post fall Sidewalk results and sale album Reminder fashion sale coupon Winner to enter collage announced Post “street Winner Reminder fashion” announced to enter video Red = Promotion Blue = offline events Green = other content
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- 20. Build a freelistening dashboard
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