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Managing the Social Media Madness - Our Journey Continues
This document discusses Intuit's social media strategy and initiatives for recruiting and talent acquisition. It outlines Intuit's efforts to socialize its career sites and communications across multiple social media platforms like LinkedIn, Facebook, Twitter, YouTube, SlideShare, Pinterest and Google+. It also discusses developing partnerships, training recruiters in social media, and measuring the success of its social media efforts through engagement metrics and traffic to job postings from social channels. The goal is to embrace social media as a must-have for recruiting to attract and engage candidates.
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Managing the Social Media Madness - Our Journey Continues
- 1. Managing the SocialMedia Madness … how we are continuing to innovate and stay relevant in an ever changing world @ghouston & @leslie12002 FY13
- 2. Why Social? Movedfrom “nice to have” to “must have” Just as Internet Recruiting Became the Norm Social Recruiter Is Becoming the Norm Embrace or Be Left Behind
- 3. Research? 2013 Trendsto Watch
- 4. Socialized our CareerSites Added Videos from YouTube Added Awards Bitly Social Channel Widget Added Social Components to our Communications
- 5. Social Postings Taleo Recruiters Able to Socially Share Directly From Taleo Applicants Able To Socially Share Roles Social feeds on job site Improved Candidate Experience With Status Visibility
- 6. LinkedIn Company Announcements Brad Smith LI Blog Posts Critical Jobs Events | Chats Career Advice New Employee Announcements Updated Career Page Added Products Page to include social components Mini Social Bootcamps with managers to improve LI profiles
- 7. CEO Participation OnLinkedIn Partnered with the Intuit Network to Help Promote Brad Smith Blog Resulted in Spike In Company Followers
- 8. Facebook Rebranded Createdmore engaging posts Hosted 7 Facebook Chats with Leaders
- 9. Twitter Klout -61 Daily Tweets Created lists for recruiters to follow Engaging content New @IntuitStudents Account
- 10. YouTube Capture |Socialize Engaging Videos – Business Units | Intuit | Culture Created Playlists Include in Job Descriptions | Emails | Thank You Letters Socialize Intuit Videos As Well
- 11. Slideshare.net Added FirstSlideshare.net Video Socialize Intuit Careers Presentations and Intuit Presentations Showcase on LinkedIn in Recruiter Profiles Added To http://jobs.intuit.com Site Under Career Advice
- 12. Yammer Career Advice– Internal Mobility Created Internal Social Channel Encourage Internal Mobility Invite New Yammer Participants to Group Weekly Career Advice Intuit Event Announcements Internal Resume Workshops Promoted Share Hot Jobs Request Referrals
- 13. Pinterest Culture |Attraction – Destination Strategy Culture | Location | Community | General Interest Boards Engaging Content
- 14. Recruiter Pinterest Accounts Recruiters Promote Intuit on Individual Pinterest Accounts Socializing Jobs Promoting Communities of Interest Share Responsibility for Intuit Careers Community Boards
- 15. Google+ Intuit Careers| Recruiter Accounts Recruiter Accounts Socializing Jobs | Events | Industry Intuit Careers Coming Soon
- 16. Event | HiringSocial Support
- 17. Bitly Bundle SocialStrategy Added Google Analytics Branded Bitlys Creating Community Bitlys Support Critical Campaigns (ATE – 14k views, IFS – 2000 views)
- 18. Social Management -Hootsuite Intuit Proprietary & Confidential 18 Ability to Manage Multiple Social Sites Schedule Posts Create and Follow Lists Follow Keyword Streams Follow Boolean Search Streams Easy Follow and UnFollow
- 19. Social Management –Buffer App Ability to post and schedule as you read articles Intuit Proprietary & Confidential 19
- 20. Social Management –Google Reader Intuit Proprietary & Confidential 20 Automate The Way You Receive Information
- 21. Created Partnerships -Internal Positions Spotlighted Weekly On This Week At Intuit Video Series Socializing Intuit Social Accounts Intuit Culture
- 22. Creating Partnerships -External Intuit Proprietary 22 & Confidential Swoop Talent Social Search and Social Sharing GlassDoor Branded Site Ability to Respond
- 23. Training Social MediaBootcamp Six Week Social Media Bootcamp for Recruiters Mini Social Media Bootcamps for Managers | Teams Helping Us Recruit The Best!
- 24. Measuring Success –Cool Stats Intuit has over 37,200 followers on LinkedIn. More than 9,200 members actively engaged in conversations in our Employee and Alumni groups. Thousands of our Facebook fans have joined in on technology, career advice, and university chats, or interacted with recruiters and employees. SlideShare.net has generated more than 117,500 views for Intuit Careers! Applicants learn about products, career advice, and social media. 90,300 have viewed Intuit Careers videos on YouTube sharing culture, jobs, events. We have over 14,890 number of views on our popular Tax Advisor role in bitly Pinterest is has over 4,000% growth this year and Intuit Careers is now active with 24 boards and 435 followers These Top 5 Facebook Career Pages Get It – Recruiting Blogs | OnGig Top 100 Companies Using Social Media to Recruit Intuit Proprietary & Confidential
- 25. Measuring Our Success Engineering, Marketing, IT, CCR,, Measure multiple social site visits leading up to apply Intuit Proprietary 25 & Confidential