Market Environment Analysis
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This document provides an overview of tools for analyzing a company's marketing environment, including SWOT analysis and Porter's Five Forces model. SWOT analysis involves examining a company's strengths, weaknesses, opportunities, and threats. Porter's Five Forces model analyzes the bargaining power of buyers and suppliers, threat of substitutes, threat of new entrants, and rivalry among existing competitors. The document was created by an assistant professor to provide guidance on marketing environment analysis.
Market Environment Analysis
- 1. Marketing Environment Analysis VIJYATA ASSISTANT PROFESSOR RANCHI WOMEN’S COLLEGE
- 2. SWOT Strength ( Potential resources strenght and competitive capabilities) Weakness ( Potential resources weaknesses and competitive deficiencies) Opportunities (potential company's' opportunities ) Threats ( Potential external threats to company's well-being )
- 3. Porter’s 5 forces model Five Force Model Bargaining power of Buyers Bargaining power of Suppliers Threat of Substitute Threat of New entrants Rivalry among Competitors
- 4. THANKS!! For any sawaal, sujhao or comment, write to me at [email protected] or comment in the comment box