Market Overview
- 2. Source: NRS PADD January – December 2016
- 3. Source: NRS PADD January – December 2016
- 4. Source: NRS PADD January – December 2016
- 5. Source: NRS PADD January – December 2016
- 6. Source: Source Frontline Distribution.
- 8. Note: Data for newsbrands and magazine brands include print and digital revenues. TV data is based on spot advertising, broadcaster VOD, sponsorship, advertiser funded programming and product placement. Radio includes branded content. Internet pure play excludes online revenues from newsbrands, magazine brands, TV broadcasters and radio station websites. Individual channel totals do not add up to the total due to differing methodology used in the calculation of internet pureplay and digital revenues for newsbrands, magazine brands and broadcaster VOD. Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport
- 9. Note: Figures in brackets show percentage point difference vs 2014. Data for newsbrands and magazine brands include print and digital revenues. TV data is based on spot and broadcaster-only VOD. Radio data excludes branded content. Internet excludes online revenues from newsbrands, magazine brands, TV broadcasters and radio station websites. Percentages do not sum to 100 due to differing methodologies for calculating internet pure play and digital revenues for the newsbrands and magazine brands. Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport
- 10. Source: NMR January – December 2016
- 11. Source: NMR January – December 2016
- 12. Source: Advertising Association/Warc Expenditure Report Magazine media ad spend by platform 2015– 2017
- 14. Source: ABC: January – December 2016 (consumer titles) I Ofcom
- 15. Source: ABC: January – December 2016 (consumer titles) I Ofcom
- 16. Source: ABC: January – December 2016 (consumer titles)
- 18. Source: NRS PADD January – December 2016
- 19. Source: NRS PADD January – December 2016
- 21. GB adults 15+Source: NRS PADD January – December 2016
- 22. GB adults 15+Source: NRS PADD January – December 2016
- 23. GB adults 15+Source: NRS PADD January – December 2016
- 25. Source: NRS PADD January – December 2016
- 26. Source: NRS PADD January – December 2016 Data based on the 12 titles where data is available for print, desktop & mobile
- 27. Source: NRS PADD January – December 2016 Data based on the 12 titles where data is available for print, desktop & mobile
- 29. Source: NRS PADD January – December 2016
- 30. Source: NRS PADD January – December 2016
- 31. Source: NRS PADD January – December 2016
- 32. Source: NRS PADD January – December 2016
- 33. Source: NRS PADD January – December 2016