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Marketers Guide To Mobile
The document outlines the extensive reach and potential of mobile marketing, highlighting that there are 3.3 billion active mobile accounts worldwide and a significant presence of smartphones among users, especially in the US. It discusses emerging trends in mobile advertising, user-generated content, and location-based services, illustrating strategies and case studies that demonstrate the effectiveness of mobile marketing campaigns. The document emphasizes the importance of creating tailored content that engages users in their daily lives while leveraging the capabilities of mobile devices.
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