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Marketing and Market survey
The document discusses marketing and market surveys. It defines marketing as communicating the value of a product or service to customers for the purpose of selling it. A market survey gathers information about existing or potential customers in a market to help organizations address problems related to customers, products, prices, promotion, and competition. Conducting a proper marketing survey involves defining objectives, selecting a sample, preparing questions, collecting and analyzing data, and preparing a report.
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Marketing and Market survey
- 1.
- 2. MARKETING ??? Is itSelling? Is it advertising? Is it customer handling? Is it promoting? Is it price reduction?
- 3. Marketing isthe process of communicating the value of a product or service to customers, for the purpose of selling that product or service. Marketing is the management of process involved in identifying, anticipating and satisfying consumer requirements profitably. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges that satisfy individual and organizational goals. -American Marketing Association MARKETING DEFINED…
- 4. 4 Simple Marketing System Industry (acollection of sellers) Market (a collection of Buyers) Goods/services Money Communication Information
- 5. IMPORTANCE OF MARKETING CreatesAwareness Boosts Sales Builds Company’s reputation Prolongs company’s existence MORE PROFIT
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- 7. Types of Marketing OnlineMarketing
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- 9. Word ofMouth Marketing and Many more
- 11. Advertising: Thepaid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers. Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products. MARKETING VS ADVERTISEMENT
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- 13. A general view,examination, or description of someone or something. look closely at or examine (someone or something). WHAT IS SURVEY???
- 14. A market surveyis a tool used to gather information about existing or potential customers in a certain market or population. The study of the spending characteristics and purchasing power of the consumer who are within your business's geographic area of operation; a research method for defining the market parameters of a business. MARKETING + SURVEY
- 15. Problems faced byany organization in market are:- Customer related Product related Price related Promotion related Place related Competition PROBLEMS IN MARKET
- 16. Maintain competitiveness Analyze marketsize Analyze Customer need Regulation of price Effective promotion Distribution Channel Management SOLUTION= MARKETING SURVEY
- 17. Telephonic interview Face to face Interview Focus group interview Direct mail interview E-mail interview Questionnaire Group Discussion MARKETING SURVEY TOOLS
- 18. 1. Define objectives& specify information to be collected 2. Select a sample 3. Prepare questions for survey 4. Collect data & analyze information 5. Prepare report based on data analyzed DESIGNING MARKET SURVEY
- 19.