Marketing and the psychology of persuasion
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Marketing regularly employs psychology to appeal to consumers. Businesses use consumer psychology research to present products and services in a more appealing light to increase likelihood of purchase. Persuasion is an umbrella term for influence that can attempt to influence beliefs, attitudes, intentions, motivations, or behaviors. Marketers use techniques designed around the financial bottom line like storytelling, social proof from customer testimony, and exploiting cognitive biases to lead consumers to buy. However, the most important factor is providing good quality and quantity of product regardless of marketing or persuasion techniques used.
Marketing and the psychology of persuasion
- 1. MARKETING AND THE PSYCHOLOGY OF PERSUASION SUBMITTED BY : DINESH DEVIREDDY LOVELY PROFESSIONAL UNIVERSITY
- 2. Introduction The vast majority of marketers aren't psychologists. But many successful marketers regularly employ psychology in appealing to consumers. Smart, skillful, honest marketers use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to buy Businesses will often use consumer psychology to make consumers more willing to buy certain products or services. The results of consumer psychology research, for instance, can help these businesses present their products or services in a more appealing light, which may make consumers more likely to part with their hard earned money. This can include little details, like packaging, shelf placement, and advertising.
- 3. Meaning of Persuasion Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person's beliefs, attitudes, intentions, motivations, or behaviors How do you get people to think and behave a little differently? Persuasion is an art. If you push too hard, you will risk being aggressive. If you nudge too lightly, you may turn into a pest. A thoughtful, persuasive argument can lead you to getting what you want. So we must consider some most important technics in marketing before implementing Persuasion And the question, I’m going to answer is whether it is inextricably in marketing or not ?
- 4. Regarding Practical Implementations In the last post on hidden influences in marketing, we saw how companies strive to cultivate brand recognition and create the ideal store environment. But marketing efforts go well beyond this, with carefully honed techniques all designed around the primary, financial bottom line to lead us to buy. When we understand some of the most effective marketing techniques, it’s easier to resist them, but knowledge alone isn’t enough to shield us from their persuasive power. If we think we’re above the pull of corporate influence, we’re apt to relax. And then it doesn’t matter how much information we possess. We’re still an easy target.
- 5. Business Profile’s Day to day the marketing skills are crossing the levels of persuasion, Here’s how By mirroring a target's physical posture and gestures (while maintaining casual conversation), you can develop an unspoken bond with that target, making them feel that you two are "in sync." Then, introduce a gesture of your own—if the target copies your gesture, you know you’ve gone from following to leading. Only now can you interject your own ideas in conversation, hopefully extracting a response of “That’s just what I was thinking Structured communication — control the order of a conversation, or how information appears to the consumer Storytelling and copywriting Neuromarketing — market to the 90 percent of the decision-making process not consciously controlled All these measures explain us about the topic clearly that this beyond the persuasion.
- 6. Elements of the Story Telling The big proof from my research that explain you how marketers making people to push up their product. passion hero (the customer) antagonist (or bogey, like the fear of loss) moment of awareness Transformation Another major feature is testimony from other people. Businesses typically display customer testimony on their websites, developing a “wall of social proof” approach. Businesses post photos of happy and attractive customers, so new customers are comfortable being associated with them.
- 7. A Few Weapons of Persuasion Reciprocation — obligate people emotionally by giving them something Commitment — secure a small commitment, then build on it; people don’t want to back out on the initial commitment, so they are more likely to comply with new terms Social Proof — testimony of peers Authority — perceived expertise Liking — people are more likely to buy if they like you, so be friendly (and be physically attractive—never show ugly people in your pictures) Scarcity — of either the product, the offer, or the time; this does not need to be real, only perceived These are mostly used nowadays in many marketing holdings which shake people mind’s and make them to hurry up for their product.
- 8. So my message..! From the given information I conclude that the marketing in modern economy is with psychology of persuasion. Whatever it may be, we need the Good Quality and Quantity. This is most important column that is to be considered regardless those technics. If your product is Good ! Then you don’t need any psychology of persuasions
- 9. Conclusion Marketing is important to product but quality is most important than that Then above given Golden Rule will convey the perfect presentation of your product