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Veg Authorpreneuring: Marketing Basics
The document outlines essential marketing strategies for vegan authors, presented by Stephanie Redcross. Key topics include conducting blog tours, organizing book signings, utilizing social media effectively, engaging with opinion pieces, and targeting reviews. Practical tips for each strategy emphasize proactive engagement and leveraging local opportunities.
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Veg Authorpreneuring: Marketing Basics
- 1. Veg Authorpreneuring Marketing Basics Presenter: Stephanie Redcross http://www.facebook.com/StephanieCanHelp
- 2. #1 Blog Tour What To Do & Getting It Done • 30 Day Blitz: Target Local, Topic Specific, Change Agents, Then Veg Bloggers • Invite To Sign Up: Add Link To Site • Leverage “Linked In” For Leads The Tip: Don’t Just Ask, Offer An Exchange Veg Authorpreneuring: Marketing Basics | Book Marketing For Veg Authors http://www.veganmainstream.com
- 3. #2 Book Signing What To Do & Getting It Done • Book Locally: Schools, Libraries, Café’s • Create A Leave Behinds: Bookmarks • Leverage Meetup Group: Moms, Veg, Food • Have A Way To Sell Books If You Run Out The Tip: Do Something Memorable: Picture Perfect Veg Authorpreneuring: Marketing Basics | Book Marketing For Veg Authors http://www.veganmainstream.com
- 4. #3 Social Media What To Do & Getting It Done • Twitter Alerts: Track “Keyword” Conversation; Virtual Help Desk • Facebook: Book Quotes & Cover Image • LinkedIn: Profile Up-To-Date (Published) • Pinterest: Board For Each Chapter The Tip: Secret Word Bonus Veg Authorpreneuring: Marketing Basics | Book Marketing For Veg Authors http://www.veganmainstream.com
- 5. #4 Opinion What To Do & Getting It Done • Respond To Major News Stories Early & Often; Position As An Active Voice • Talk Directly To Respondent: Blog, Comment On Article/Post & Tweet • Follow Opposing View News Sources The Tip: Google Alerts, Twitter List, Google + Veg Authorpreneuring: Marketing Basics | Book Marketing For Veg Authors http://www.veganmainstream.com
- 6. #5 Reviews What To Do & Getting It Done • Target Amazon Top Reviewers • Create Live Events: Ask Local Org. To Host Book Reading/ Book Club /Launch Party • Create A Place To Post Reviews The Tip: Pre-Sales Bonus That Includes An Early Look Or Bonus Chapter Veg Authorpreneuring: Marketing Basics | Book Marketing For Veg Authors http://www.veganmainstream.com
- 7. #5 Reviews What To Do & Getting It Done • Target Amazon Top Reviewers • Create Live Events: Ask Local Org. To Host Book Reading/ Book Club /Launch Party • Create A Place To Post Reviews The Tip: Pre-Sales Bonus That Includes An Early Look Or Bonus Chapter Veg Authorpreneuring: Marketing Basics | Book Marketing For Veg Authors http://www.veganmainstream.com