Marketing Management

Marketing Management

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  Group Members Name 1 Name2 Name 3 Name 4 Name 5
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  E - Marketing E– Marketing simply means marketing through electronic devices such as computer, Internet, TV and digital medium such as email, web and wireless media and so on. It is the process of Communicating, promoting and selling products and services through electronic devices and related digital technologies to achieve marketing objectives.
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  Scope of E- Marketing  Internet marketing  Digital Marketing  Search engine Marketing  E-Mail Marketing  Viral Marketing  Tele-Shopping  E-Branding  E-Advertising
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  E - Branding E-BrandingMeans using electronic channels to support brands. In other words E-Branding means supporting the brand by developing an online experience of the brand.
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  E – MarketingTools  Opt-in-e-mail  Mobile Phones  Interactive TV (i-TV)  i-Radio  i-Kiosks
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  Online Marketing Online marketingsimply means marketing through internet. Internet marketing is defines as the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products and services that satisfy the goals of both parties.
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  E - Advertising Advertisingon the electronic media such as Internet, Web, e-mail etc. is known as E- Advertising. E-Advertising is considered as non personal information usually persuasive in nature about a product or service by an identified sponsor, hence all paid space on the web or in an e-mail.
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  Types of E- Advertising  Website  Banners  Buttons  Pop ups  Sponsorship  Email
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  E – PaymentSystem E-payment means making payment through electronic media by using credit or debit cards for the products bought electronically.
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  E – PaymentMedia  Credit Cards  Debit Cards  Smart Cards  E - Wallet  E - Cheque
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   Credit Cards Debit Cards  Smart Cards
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  Security Threats  Adware Trojan  Virus  Worms  Cookies  Phishing  Pharming  Mouse trapping
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  Security Tools  Anti-VirusProgram  Integrity checking software  Audit Logs  Fire Walls  Backups  Encryption