Marketing mix ,amazon

Marketing mix ,amazon

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  MARKETING MIX PRESENTATION BY:- AMARNATH KUMAR (474) KARTIK (504) ADARSH KUMAR (651)
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  Founded in July 5,1994 by JeffBezos Original name as “cadaver” Amazon has separate retail websites for the US , the UK , India , Canada etc.. Amazon.com started as an online bookstore. One of the leading e-commerce platforms in the world. BACKGROUND
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  COMPANY PROFILE:- Amazon isone of the leading ecommerce platforms in the world. Amazon sells all its products online where the users login to Amazon through website or App and place orders. These are then delivered to the consumers through its distribution channels. Although Amazon started as an online book seller, it diversified its product portfolio by leaps and bounds. Amazon has a huge offering in its product portfolio in its marketing mix.
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  Definition of 'MarketingMix' The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements.
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  PRODUCT:- Refers to theitem actually being sold.
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  Product:- ❑Its retail divisioninclude everything from apparels to auto parts toys to electronic gadgets, home decor to health beauty utilities. ❑Gadgets like e-Book reader, Kindle and Fiber tablets and phones. ❑Digital services like on demand music, video through amazon prime. ❑A host of web services like cloud storage, database services to building startups and other organizations. ❑Grocery items are also being delivered to consumers by amazon through its services like Amazon prime pantry Ans Amazon fresh
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  ❑ Publishing servicesto the business and individuals . ❑ Amazon’s AWS services, which provides web hosting services for costumers and , clients, is also a strong product in its portfolio. ❑ Amazon Dash involves a device that enables costumers to purchase household items by simply clicking a button that connects the internet. ❑ its lets costumer sell and buy refurbished products.
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  PRICE:- REFERS TOTHE VALUE THAT IS PUT FOR THE PRODUCT.
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  price : ❑ Amazonoffers the lowest of prices and this is made possible by the efficiency of its operations and its web-based business model. ❑ It adjusts the prices frequently based on the category of the product, time of the day and season. ❑ Amazon also provides value added services like prime where users pay subscription charges for one-day delivery and early access to deals. ❑ Amazon has competition-based pricing strategy.
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  ❑ Amazon alsofollows differential pricing, for same product it charges different prices depending in the place of consumer as it is having different websites in each country it operates. ❑ AWS is a market leader in offering high-quality low-priced wed hosting solutions. ❑ It provides reasonable price for almost all the products. ❑ sale in the festive season.
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  PLACE:- Refers tothe point of sale.
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  ❑The annual AmazonWeb Services (AWS) summit held in various locations enable the company to reach potentials customers and persuade them to pay for its e-commerce services. ❑ Amazon uses its officials e-commerce websites as its primary places for transacting with customers. ❑Amazon is a global brand and has its presence all across the world. All the consumers buy products and services from the website and Apps of Amazon.com to buy. ❑The absence of physical stores has been a significant challenges for Amazon because distribution via the postal services means customers have the inconvenience of waiting a day or two for delivery.
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  Promotion:- Refers to theall the activities undertaken to make the product or service known to the users and trade.
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  PROMOTION:- ❑Aggressive marketing campaigns. ❑Itsmajor focus is on advertising- through print ads in newspapers. ❑Amazon uses creative television commercials and social media marketing through SEO and targeting customers through their browsing patterns. ❑ Amazon also have affiliate programs where website and blogs owners advertise. Amazon has mastered this art and give effective sales promotions and discounts during holiday season and festivals resulting in high visits to the website. ❑Public relations excises to improve brand image like launching Amazon smile which donates to charity organizations.
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  ❑‘Gift a smile’in india is an initiative where people can send their gifts directly through Amazon to NGO that are partnered with the company. ❑Direct marketing to companies for providing its web services is also performed by Amazon. The success in achieving Bezos dream portfolio of ‘Anything’ with a capital ‘A’ is such a powerful business model to remain in the forefront of peoples minds. ❑Formal promotion has also grown in recent years, to the point that Amazon traditional advertising spend exceeded even Apple in 2015, and big investment such as bringing the Top Gear trio of Jermy Clarkson. ❑Search engine marketing and getting the company name high up the search engine’s results is also a smart promotional strategy by Amazon. The founder of Amazon had this in mind when creating the company, deciding that it should start with an ‘a’.