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MARKETING MIX : (Entrepreneurship lesson)
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- 4. Directions: Think ofwords or terms related to the topic that starts with letter “P” and find the words in the grid horizontally, vertically, or diagonally. Encircle the words and write the term on the blackboard.
- 5. Marketing Mix ~is aset of controllable and connected variables that a company gathers to satisfy a customer better than its competitor
- 6. PRODUCT refers to anygoods or services that are produced to meet the consumer’s wants and preferences.
- 7. PLACE it represents thelocation where the buyer and seller exchange goods and services. It is also known as the distribution channel. This includes the physical store as well as virtual store or online shops in the market.
- 8. PRICE it is thevalue of money in exchange to a product or service to enjoy the benefits of having or using thereof.
- 9. PROMOTION refers to thecommunication that aims at promoting a product, activity, or a brand among the target customers in order to drive sales, and involves both buyer and seller.
- 10. PEOPLE they are theultimate marketing strategy because they are the one who sell and push the products.
- 11. PACKAGING - it refersto the outside appearance of the product and how it is presented to the customers.
- 12. POSITIONING process usedby marketers to create an image in the minds of the customers.
- 14.
- 15. Directions: Read thescenario and choose the correct letter of the answer based on which P of the marketing mix is being addressed. Write your answer in the Entrepreneurship notebook. 2 points each. Situation: Ezekiel is launching a new line of organic skincare products. He wants to ensure its success in the market. After thorough research, he's considering various aspects of the marketing mix.
- 16. 1.What should Ezekielprimarily focus on to determine the features, benefits, and design of his organic skincare products? a.) Product c.) People b.) Price d.) Place 2. After conducting market research, Ezekiel believes his target audience is willing to pay a premium for high-quality organic skincare. What P of the marketing mix is he considering here? a.) Promotion c.) Packaging b.) Price d.) Place
- 17. 3. Ezekiel plansto distribute his products through exclusive health and wellness boutiques in upscale neighborhoods and to selected malls. Which P of the marketing mix is he addressing? a.) Place c.) People b.) Price d.) Promotion 4.To create awareness about his new organic skincare line, Ezekiel decides to collaborate with popular beauty influencers on social media. Which P of the marketing mix does this represent? a.) People c.) Promotion b.) Price d.) Place
- 18. 5.Ezekiel believes thathaving knowledgeable and passionate sales representatives in the boutiques will enhance the customer experience. Which P of the marketing mix does this pertain to? a.) People c.) Promotion b.) Price d.) Place
- 19. Additional Activities (Assignment) GroupActivity 1. Make a 7 P’s and create a brand name on the proposed entrepreneurial venture. 2. Let your subject teacher approve your concepts on 7 P’s and the brand name.
- 20.
Editor's Notes
- #4 For today’s lesson we move on to the new learning competency which is________________. Then the objectives are.___________________________.
- #6 Original 4 p’s and because of the existence of service they introduced the 7 p’s product, price place, promotion ,people packaging and positioning
- #7 Product can be categorized as tangible goods and intangible services.. Ex.
- #8 Give me a place where we can buy coca-cola
- #9 Are you aware of the price of packed meal in the canteen? Or a cup of big brew tea
- #10 How do Jollibee promote their product?
- #11 What do we call the person or the one who sell and push the products? In the school? Is the main provider of education to students? In the canteen who are the provider of food and food services to students.
- #12 Describe the packaging of Jollibee burger. Describe starbucks store.
- #13 They use taglines, value proposition and unique selling proposition to position their products in the mind of the customer
- #17 1. A 2. B
- #18 3. A 4. C
- #19 5. A scores