Marketing of

Marketing of

• 1.
  Marketing of DepartmentStores A model of what department stores do to increase sales revenue
• 2.
  Introduction Department Stores that’s work on tight competitive margins or/and self service department stores that don’t use sales reps, can only increase revenue by competition on price and smart store logistics. Smart Store Logistics is rotating your merchandise throughout the store to suit the needs and wants of the consumers
• 3.
  Smart Store LogisticsTo simplify consumer buying behavior lets brake it into three 3 main categories Economic – What's the price Social – “I need to buy a birthday present”, “Lets buy goods to go camping!” Moral – “Its nearly time for school to start, I better by my kids stationary” Start Store Logistics is about rotating your merchandise to satisfy one or more of these requirements. These are identified with products that are Key Volume Drivers . We must note that people want different things as different times of the year so merchandise must be constantly rotated.
• 4.
  Merchandise Rotating Merchandise rotating normally occurs at least once every 2 weeks.. For example; Camping gear and Chilly bins sell good in Summer so they will be easily accessible to consumers in summer. Christmas decorations are the first during Christmas. Fashion in clothing is very seasonal and constantly need rotating. Women in their mid 30’s are considered the main target market in most departments stores. Ever wondered why women clothing is at the front of every department store? The company key volume drivers are high volume sales goods, they must always be the easiest to access for the customer
• 5.
  Conclusion KeyVolume Drivers are normally the first product they see in every isle and are always the most visible to the consumer. Cheaper goods should all be separated, (if customer want that bargain they are happy to hunt for it.) Products need to be pushed at different times of the year to increase sales.