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Marketing & Social Media Boot Camp
The document discusses both traditional and new marketing strategies. It covers print marketing, television, radio, and their transitions to digital formats. It then discusses the importance of websites, social media, email marketing, and creating an overall marketing plan. Key terms related to online marketing are defined. The document emphasizes having a plan, measuring results, and using multiple channels like Facebook, email and social media to promote a business.
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Marketing & Social Media Boot Camp
- 1. + MARKETING: NEW & TRADITIONAL
- 2. + Alex Marie Manriquez Owner, My Social Calling Social Media/Online Marketing Consultancy
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- 4. + Traditional Marketing Print Business card to Vehicle Wrap Television 30-60 second spots Radio Interruption Marketing
- 5. + The Importance of Print
- 6. + Not Going Away Tactile Easy to share Everywhere in every size to fit every budget
- 7. + Television’s Transition Estimated number of TV homes: 109.6 million Producing a 30-second national TV commercial is nearly $350,000 105.1 million Americans now watch videos online each day, up 43% from 73.7 million in 2010.
- 8. + Is Radio Relevant?
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- 10. + What is a Marketing Plan? A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use. A marketing plan is a plan which outlines a company's overall marketing efforts.
- 11. + What should be in your Marketing Plan? Description of the product or service, including special features Marketing budget, including the advertising and promotional plan Description of the business location, including advantages and disadvantages for marketing Pricing strategy Market Segmentation
- 12. + “Marketing is too important to be left just to the marketing department.” – Philip Almond, Marketing Director, Diageo
- 13. + Marketing Budget 1 percent to 10 percent of sales How established are you? What industry are you in? How much can you really afford Don’t forget: Market research, trade shows, training, online(Web & Social)
- 14. + Who is it I'm trying to reach, and where can I find those people?
- 15. + Track, track, track Ask Questions- “How did you hear about us?” Track spending of customers Not set in stone, Tweak it! Act locally, think GLOBALLY!
- 16. + Websites
- 17. + Must KnowWeb Terms Website: a connected group of pages on the World Wide Web regarded as a single entity, devoted to a single topic or several closely related topics. Blog: a regularly updated website containing the own experiences, observations, opinions, etc. URL: an address that identifies a particular file on the Internet, usually seen as http:// followed by the domain name. (What type of file are you looking for?) Domain name: your specific name on the Internet that points to your webpage/blog (mysocialcalling.com) This name must be purchased annually in order to maintain it. (What is its name?) Host/ing: A storage and maintenance of site files on a server. This service must be paid for annually in order for them to continue to store your files. (Where is it located?)
- 18. + Must Know Web Terms Post: A post is a story, opinion or article that you write on your blog. These will show up on the home page. These posts should be relevant to your website/blogs overall topic (travel) and should be made regularly. RSS/Really Simple Syndication: A way for people interested in your posts to stay up to date. By pressing the button they can sign up to receive updates via email or a RSS reader. Share buttons: Buttons that link to the readers other social media profiles in order to “share” the content with their fans and followers. Links: Other websites or blogs that you want to share with your readers. These are often found in the blogroll. Categories: A grouping of posts based on specific topics such as location or type of travel. You can add custom categories and assign them to each post. BlogRoll: The section to display your list of links on your website/blog
- 19. + I stillNeed a Website? Do
- 20. + • Easier tomaintain • Better results with search engines • Tons of unique looks • Cost effective • More interactive website
- 21. + WHAT IS SOCIAL MEDIA? Social Media is media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.
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- 23. + Who usessocial media? Facebook has more than 900 million active users, 50% log on to Facebook in any given day. The average user has 130 friends and spends over 700 billion minutes per month on Facebook. Twitter has gained popularity worldwide and is estimated to have 300 million users, generating 190 million tweets a day and handling over 1.6 billion search queries per day.
- 24. + How can social media boost my business? Public Relations Customer Support Market Research Brand Marketing Promotions Consumer Education Sales Product Development
- 25. + How To Get Started Plan- Evalutate>Identify Build- Design/SetUp> Killer Content Promote- 24/7 Everywhere Measure- Reports/Insights Tap into your Passion & HAVE FUN!
- 26. + Social Media without a plan is just playing on Facebook, and that doesn’t help grow anyone's business
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- 29. + YOUR COVER & PROFILE PHOTO
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- 31. + Your ADMIN PANEL
- 32. + YOUR ABOUT INFO & TABS
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- 34. + YOUR TIMELINE
- 35. + GREG’S AUTO BODY
- 36. + ADVERTISING WITH FACEBOOK FEATURED STORIES Ad’s at LOG OUT Mobile AD’s
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- 41. + Email
- 42. + Creating Your Plan What do you want out of your Marketing Campaign? Who do you you want to reach? What would success look like? Where will you get your content? Who will be responsible for creating, maintaining and monitoring? What is your budget? What is your message? How much time will be devoted to achieving the wanted results?
- 43. + Who Can Help? Graphic Designer Web designer SEO specialist Social Media Manager/consultant Constant Contact representative Google Ad Words/Facebook Ad’s expert
- 44. + Our services Training Seminar/Group One on One Profile Creation Design and Set up Management Monthly Campaign SEO Branding Blog Creation Computer Repair Graphic Design Facebook Ad’s
- 45. + Do you have questions? Reach out to us online http://MySocialCalling.com
Editor's Notes
- #24 ----- Meeting Notes (6/21/11 22:15) -----Social media is not just for interns and college kids any more. Business owners are using these tools to help leverage their business and get to those MILLIONS of users!
- #25 Regardless of whether you have one or one million friends, followers, or fans there are multiple ways your business could benefit from a more proactive social media strategy
- #26 EvaluateEvaluating your brand and business objectives, your business assets, your consumer, and your overall brand positioning to help guide and structure each social media engagement so that is can be tied back to a business goal.IdentifyIndentifying the right strategic opportunities for best leveraging your assets and resources, so you can focus on building meaningful customer relationships, increase organization effectiveness, and grow your social platform effectively.Build great stuffTap a team of designers and developers to build custom Facebook and Twitter pages, applications, and promotions that seamlessly integrate with the look, tone, and feel of your brand while inspiring meaningful social interaction.. Work on it 24/7Building up a social media presence is great, but it‟s only one half of the equation. Momentum is generated by dedicated headcount that maximizes and manages all of your brand‟s activity, which includes both inbound and outbound messages.Create compelling contentDeploy a wide range of engaging promotional campaigns, including: exclusive branded content, sweepstakes, events, user-generated content contests, e- couponing campaigns, and product giveaways. These promotional efforts should center around great content, but ultimately leverage integrated sharing and promotion technologies that give your message the best shot to grow organically.Real Time ReportsBy listening in you‟re able to 1) mine insights for new opportunities; 2) identify key influencers; and 3) understand how our promotional campaigns are fairing. Identifying the tone of what‟s being talked about online (positive, negative, neutral), to uncover timely truths which enable you to build better products, promotions, and customer relationships