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Marketing solutions braziloption2_final
The document discusses using LinkedIn for social media and new media opportunities. It provides an overview of LinkedIn, differentiating it from other social networks like Twitter and Facebook. It then discusses the LinkedIn landscape in Brazil and provides case studies and best practices for using LinkedIn marketing solutions, like Company Pages, Groups, and targeted messages. New opportunities on LinkedIn are also presented, such as content ads, polls, and video.
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Similar to Marketing solutions braziloption2_final
Marketing solutions braziloption2_final
- 1. LinkedInDiscussion about SocialMedia, Case Studies, Best Practices, and New Media Opportunities
- 2. Understanding how towork in a networked world
- 3. AgendaDifferentiatingbetween the SocialNetworksSnapshot of LinkedInBrazil LandscapeCase Studies / Best PracticesNew media opportunities on LinkedIn
- 4. AgendaDifferentiatingbetween the SocialNetworksSnapshot of LinkedInBrazil LandscapeCase Studies / Best PracticesNew media opportunities on LinkedIn
- 5. Differentiating between theSocial NetworksKey Themes
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- 12. LinkedIn The Public Broadcast PlatformAbility to disseminate and/or track information
- 13. Real time, trending,celebrity appeal
- 14. In the contextof LinkedIn:Partnership enabling publishing and professional information flowContent in to Linkedin when relevant
- 15. Content published outto amplify professional message The Social UtilityMass audience, socially engaging
- 16. Core use cases: games, photos, sharing
- 17. In the contextof LinkedInVery different environments (customers, priorities, objectives)Overlap in participants, but not in intent
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- 19. AgendaDifferentiating between theSocial NetworksSnapshot of LinkedIn
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- 21. Our MissionWe connectthe world’s professionalsto make them more productiveand successful.11
- 22. LinkedIn by theNumbers
- 23. Truly Global.100M members+3M/ month, 1 new member / secondCAN 4%EU 22%IND 8%USA 52%BRZ 2%AUS 2%
- 24. LinkedIn: Global InternetBusiness Platform* Data from 8/2010
- 25. LinkedIn.com in thenext 90 minutes5,400+New members37,500+ Links shared 900,000+Pages viewed150,000+Professionals will visit
- 26. AgendaDifferentiating between theSocial NetworksSnapshot of LinkedInBrazil Landscape
- 27. Source ComscoreBrasil 2010Year In Review
- 28. LinkedIn Brazil3+Million Members2.260Million Unique Visitors52 Million Page Views22 Million Minutes9.7 Average Minutes Per VisitorSource: comScore Brazil Media Metrix February 2011
- 29. LinkedIn Demographic Profile91% of UV on LinkedIn Brazil are adults 25-54GenderAgeSource: comScore Brazil Media Metrix January 2011
- 30. AgendaDifferentiatingbetween the SocialNetworksSnapshot of LinkedInBrazil LandscapeCase Studies / Best Practices
- 31. LinkedIn Best Practices/CaseStudiesLinkedIn is a professional network focused on making our users more productive and successful and we look for the same from our marketers. The quality, transparency and trust of what transpires on LinkedIn is different than any other site online.69% of LinkedIn members trust the information they receive from colleagues on LinkedIn more than any other network
- 32. LinkedIn Best Practices/CaseStudiesLinkedIn is a professional network focused on making our users more productive and successful and we look for the same from our marketers. The quality, transparency and trust of what transpires on LinkedIn is different than any other site online. Encourage all employees to join LinkedIn, build out their profiles, highlight career accomplishments and engage with other professionals.
- 33. LinkedIn Best Practices/CaseStudiesLinkedIn is a professional network focused on making our users more productive and successful and we look for the same from our marketers. The quality, transparency and trust of what transpires on LinkedIn is different than any other site online. Encourage all employees to join LinkedIn, build out their profiles, highlight career accomplishments and engage with other professionals.
- 34. Feature realemployees/people in marketing campaigns.Join the CommunityMicrosoft Leveraged Their Real Employee to Build Trust With Their Consumers
- 35. LinkedIn Best Practices/CaseStudiesLinkedIn is a professional network focused on making our users more productive and successful and we look for the same from our marketers. The quality, transparency and trust of what transpires on LinkedIn is different than any other site online. Encourage all employees to join LinkedIn, build out their profiles, highlight career accomplishments and engage with other professionals.
- 36. Feature realChevron employees in marketing campaigns.
- 37. Engage usersin dialogue on LinkedIn and see what people are talking about.Join the CommunityThe White House GroupBuild long-lasting relationships and join the conversations.
- 38. Philips Innovation inHealth: home for like minded individuals
- 39. Petrobras: 2623 memberswith quality discussions
- 40. LinkedIn Best Practices/CaseStudiesLinkedIn is a professional network focused on making our users more productive and successful and we look for the same from our marketers. The quality, transparency and trust of what transpires on LinkedIn is different than any other site online. Encourage all employees to join LinkedIn, build out their profiles, highlight career accomplishments and engage with other professionals.
- 41. Feature realChevron employees in marketing campaigns.
- 42. Engage usersin dialogue on LinkedIn and see what people are talking about.
- 43. Utilize pollsto help inform how to interact with LinkedIn members.Blue Cross Blue Shield Cares About their Customers Health
- 44. LinkedIn Best Practices/CaseStudiesLinkedIn is a professional network focused on making our users more productive and successful and we look for the same from our marketers. The quality, transparency and trust of what transpires on LinkedIn is different than any other site online. Encourage all employees to join LinkedIn, build out their profiles, highlight career accomplishments and engage with other professionals.
- 45. Feature realChevron employees in marketing campaigns.
- 46. Engage usersin dialogue on LinkedIn and see what people are talking about.
- 47. Utilize pollsto help inform how to interact with LinkedIn members..
- 48. AgendaDifferentiatingbetween the SocialNetworksSnapshot of LinkedInBrazil LandscapeCase Studies / Best PracticesNew media opportunities on LinkedIn
- 49. LinkedIn Company PagesArecommendation engine with professional context.Highlight your companies products and servicesDrive member recommendations. Generate awareness through ongoing viral updates
- 50. LinkedIn GroupsIncreased ManagementControls and ability to open GroupsModerate MembersDelete discussions, comments and job posts before they go liveGroup ModerationToolsOrganize ContentMove discussions , jobs and promotions to separate tabsDecrease SPAMRestrict posts from repeat guideline offendersEnable Self-PolicingReview content members flag for moderation
- 51. LinkedIn Company PagesRecommendation AdsDrive recommendations with viewer-aware advertisingRecommendation Ads leverage the LinkedIn social graphContent dynamically served based on recommendations from the viewers networkMembers can share or recommend through the ad unit
- 52. LinkedIn Content AdsMultiplechoices to bring content to your target audience.
- 53. LinkedIn PollsComplete revampof our Polls platform for more sharing capabilities.
- 54. LinkedIn in2Video In-BannerExperienceEnhanced ad functionalityVideosRSVP for upcoming meetingsScrolling ticker of real-time Tweets during a live meeting
- 55. Send Partner MessagesPersonalized,customized and professional relevant messagingCampaign ObjectivePromote the 2010 GSMA Mobile Money Summit in Rio de JaneiroLinkedIn SolutionDeployed relevant messaging with summit benefits, agenda and sign upTargeted LATAM professionals in the telecom industry and members of mobile LinkedIn GroupsResultsExceeded the average 20% standard Partner Message open rateAbout the LinkedIn Partner MessageEnjoy targeted, 1-to-1 communication by delivering professionally relevant messages directly to a member’s inbox
- 56. Delivering ResultsPersonalized, customizedand professional relevant messagingCampaign ObjectivePromote Microsoft’s Lync Server 2010 as a solution for seamless voice, video and web conferencingLinkedIn SolutionDeployed personalized information about the product benefits, targeted IT decision makers in Argentina and UruguayResultsExceeded the average 20% standard Partner Message open rate in both countriesAbout the LinkedIn Partner MessageEnjoy targeted, 1-to-1 communication by delivering professionally relevant messages directly to a member’s inbox
- 57. LinkedIn Summary SocialMedia is evolving and LinkedIn is helping lead the charge.
- 58. LinkedIn isthe largest professional network with over 100 million users worldwide, and over 3 million users in Brazil and gaining a new user every second.
- 59. The quality,transparency and trust of what transpires on LinkedIn is different than any other site online.
- 60. LinkedIn offersunique marketing solutions for companies to build awareness as an industry leader.Thanks.
- 61. LinkedIn Brand PerceptionStudiesLearn what people think of your brand before you go to market.
- 62. LinkedIn Brand PerceptionStudiesLearn what people think of your brand before you go to market.Group Membership GrowthQuality of Service and SupportEngagementNet Promoter Score 90% repeat visit rate among group members
- 63. 42% saythe group is more useful than other groups they belong to
- 64. 20% havecommented in a discussion and nearly everyone has read a discussion
- 65. Research identifiedan opportunity to segment content for: employees, vendors, job seekers, industry expertsOpportunities Off the LinkedIn Platform
- 66. Source ComscoreBrasil 2010Year In Review
- 67. Source ComscoreBrasil 2010Year In Review
- 68. Goldman Sachs BringsTogether People to Help Support Communities
- 69. LinkedIn Campaign InsightReportsA detailed look at specifically who saw your ads and who acted on them.Profile-specific data about your adsLearn which targets were engagedDiscover new audiences
Editor's Notes
- #12 Here’s our mission statement. Our CEO likes to talk about how this is not a VISION but a MISSION, something which we are determined to accomplish. We connect the world’s professionals to make them more productive and successful. Every single member that joins our network has the chance to uncover economic opportunity via LinkedIn – and also to provide economic opportunity to others in our network . And we are serious about connecting every single professional globally – we think there are at least 500 million out there. So while we’ve experienced incredible growth in the last couple of years, we’re only just getting started.
- #14 LinkedIn is truly globalGrowing more quickly out side the USA than in the US
- #16 To put our growth and network activity in perspective – in the next 90 minutes, before you’ve even left this room, here’s what will happen on LinkedIn.Over 5400 new members will establish a LinkedIn profile-Our existing members will share a lot of content – over 37500 links to professional articles of interestThere will be close to a million page viewsAnd over 150K professionals will log in to LinkedIn
- #18 Brazilian are looking to social media to market their brands and reach their consumers
- #20 Note: HHI is not recorded in comScore for Brazil
- #48 Brazil Internet population and trends are growingMilestones events are driving an impact and the use of social media provides real time accesibility to information