Marketing Using WhatsApp
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This document provides tips and best practices for using WhatsApp for real estate marketing. It discusses how WhatsApp has replaced SMS as a mass communication channel. It recommends building a large contact database in WhatsApp and using different message types like personal, broadcast, and bulk messages sent through third-party services. The document cautions against spamming and suggests engaging contacts through profile updates and group participation while avoiding advertisement posts. It also advises configuring separate smartphones for communication and WhatsApp to avoid distractions.
Marketing Using WhatsApp
- 1. Manan Choksi Regional Director RE/MAX Mumbai Gujarat Maharashtra Marketing Using WhatsApp
- 3. What can be sent?
- 4. Text - 500 characters
- 6. Audio
- 7. Video
- 8. Who moved my cheese? • Mode of mass communication keeps on changing.. – Direct Mail – cost became very high – Phone call – DND list – Email – Spam filters – SMS – TRAI regulations – Facebook Messages – Get pushed to “other Folder” – Whats App – ???
- 9. Methods of sending messages • Personal • Broadcast • Bulk – Software – Service of company
- 10. Personal messages • Very time consuming
- 11. Broadcast • Maximum 256 numbers • Need to have your number saved in their address book only then they will get broadcasted message
- 12. Bulk messages • Outsource to company • Easysoft Technologies • IBN Technologies Limited
- 13. Bulk messages • Some companies have database and you have just give message and money • Other companies give software from which you can send the message in bulk • This is not allowed by Whats app and can be stopped any time.
- 14. What should not be done • Spam don’t over use as it may get you block out • Everyday message? • Only property advertisement • Heavy files frequently
- 15. Groups • Most people dislike groups where they don’t know members • Avoid making groups of unknown people • Don’t post advertisement on groups
- 16. Profile • Put good profile photo • Update status regularly • Put photo with RE/MAX logo sometimes so friends know you are with RE/MAX • Keep changing
- 17. Don’t change numbers • If you change your number your contacts will lose you and broadcast may not work
- 18. Good practices • Response quickly to a WhtsApp • When you read a message & task has to be done. Note it in task list in mobile at the same moment. • Mute groups who have fun stuff so your work is not disturbed • Only in blackberry there is broadcast list option • Don’t over use WhtsApp
- 19. 2 Smart phones • Keep one smart phone for: – Calling – Email – Browsing • Keep one for WhtsApp • You can configure different smart phone with your popular number
- 20. Key is Database • Always save mobile number of your contacts may be they are in your WhatsApp automatically • For the groups you are in search for people who may not mind if you add them. • Look for all contacts and add them on WhtsApp
- 21. • Make different broadcast list like – Brokers – Past Clients – Friends – Relatives to send targeted contact.
- 22. Database unlimited • I have 7000 people in my address book • But not all are getting WhtsApp as not all numbers are stored as mobile number • So save all numbers as mobile to get in WhatsApp • Save all incoming calls (advertise/contacts) so they can be kept in touch - free
- 23. A good companion to Whats App
- 24. True caller • Check number from the world’s largest phone book – It shows the True name of the Caller – It finds contact details globally – Integrated caller ID service – Call blocking functionality – Social media integration to keep phonebook up-to- date – It is available for Android, BlackBerry OS, iOS, Series 40, Symbian s60, BlackBerry, and Windows Phone – Useful to stop pesky calls
- 25. Conclusion • Build database • Keep in touch • Use Whats App appropriately • Do deals!
- 26. Thank You