Marketing Warfare(Maruti And Hyundai)
- 4. Maruti’s DNABorn as a government company.Feb 1981
- 5. Suzuki as a minor partner. October 1982
- 6. Make a people's car for middle class India.Suzuki’s DNASuzuki Motor Corporation, has been a global leader in mini and compact cars for three decades.
- 7. Ability to pack power and performance into a compact.
- 8. Lightweight engine that is clean and fuel efficient.Maruti suzuki todayMore than half the number of cars sold in India wear a Maruti Suzuki badge.
- 9. Maruti is subsidiary of Suzuki Motor Corporation Japan.
- 10. Produced and sold over 7.5 million vehicles in India and exported over 500,000 units to Europe and other countries. Product range…full range of cars- from entry level to Sports Utility vehicle.
- 11. Maruti 800
- 12. Alto to stylish hatchback Ritz
- 13. A star
- 14. Swift
- 15. Wagon R
- 16. Estillo
- 17. sedans Dzire
- 18. SX4
- 19. Sports Utility vehicle Grand Vitara.Maruti’s networkBuilt a strong sales network of 600 outlets
- 20. spread over 393 towns and cities
- 21. Provide maintenance support to customers through 2628 workshops.
- 22. spread over 1200 towns and cities. PLAYERS IN INDIAN MARKET
- 24. Weakness
- 25. Opportunity
- 26. ThreatSTRENGTHS Established distribution and after-sales networks
- 27. Understanding of the Indian market and ability to liaison with the government
- 28. Ability to design products with differentiating features
- 29. Brand Image
- 30. Experience and Know-how in technologyWEAKNESSES Lack of experience with the foreign market
- 31. Inexperience with foreign workforce
- 32. Heavy Import tariffsOPPORTUNITY Increased purchasing power of Indian middleclass category
- 33. Govt. subsidies
- 34. Tax benefits
- 35. Foreign collaborationTHREATS Threats from Chinese manufacturers
- 36. Indian as well as foreign competitorsCORPORATE RESPONSIBILITYAdopting State Run ITI's
- 37. GUJARATI - Employment opportunities with driver trainingContd…..Focus on Children Education
- 38. Maruti’s AppreciationAwards…..Golden Peacock award for Environment Management 2007.
- 39. awarded first prize for excellence in implementation of Energy Conservation measures in industrial sector
- 40. Hyundai Motor CompanyEstablished in 1967, Hyundai Motor Co.
- 41. grown into the Hyundai-Kia Automotive Group.
- 42. ranked as the world’s fifth-largest automaker in 2007.
- 43. Employing over 75,000 people worldwide.
- 44. Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms.Hyundai Motor India Limited (HMIL)Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company, South Korea
- 45. second largest car manufacturer
- 46. the largest passenger car exporter from India
- 47. HMIL presently markets 33 variants of passenger cars across segmentsProducts available….Santro xing
- 48. i10
- 49. Getz prime
- 50. i20
- 51. Accent
- 52. Verna
- 53. Sonata
- 56. experience fewer problems with their vehicles.
- 57. A Buying Experience Like No Other. network of 250 state-of-the-art showrooms across 189 cities.Quality Service across 1036 Cities.
- 60. highest service quality Weakness….Commodity Price Risks.
- 63. risks associated with fluctuations in foreign exchange rates mainly of import of components. Opportunities….Leading Growth.
- 64. the growth in the passenger car sector last year.sales went up 30% to 4,72,000 units.
- 67. Business Risks
- 68. risks including the effects of demand dynamics, commodity prices, currency exchange ratesPromotion stratergy…Road shows
- 69. Television
- 70. Radio
- 71. Print ads
- 74. Booklets and pamphletsAwardsHyundai cars have been a favorite at all awards ceremonies and has won many awards
- 75. The Sonata Embera won the 'Executive Car of The Year 2006' award from Business Standard Motoring magazine
- 76. NDTV Profit Car & Bike India had declared the Tucson as the 'SUV of The Year 2006'Thank youMade by:- Kanishk singh Darshan singh