Martin Coady, Director of Technical Strategy, VML
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The document discusses VML's experience using Drupal as a content management system. Some key points: - VML was initially approached by Cartoon Network EMEA to redesign 11 of their European sites using a new CMS, and recommended Drupal due to its flexibility and ability to support multimedia. - Drupal allowed Cartoon Network to have locally customized sites that shared common elements and integrated video/games/ads. - VML leveraged the success of this project by applying the same Drupal-powered approach to other clients seeking flexible, reusable solutions. - Beyond traditional websites, VML uses Drupal's capabilities for managing content on non-Drupal sites and developing Facebook applications.
Martin Coady, Director of Technical Strategy, VML
- 1. When Your Site can’t be a Joke:
- 3. At a very high level we are looking for the following in a CMS Can’t limit CreativeMust Support key elements of 'enterprise’ architectureMust be easy to use for us and clientsMust be easy to customize and extend Must be easy to reuse workMust be able to integrate and support our client’s larger marketing ecosystemMust have support outside of usWe felt Drupal was a good fit against these criteria and we had two projects where we got to try it out…
- 5. In mid 2008 we were approached by the Cartoon Network in EMEA to do fullsiteredesigns and implement an new CMS platform to power 11 of theirEuropean sites. They needed a system to support multiple sites in multiple languages but that shared common elementsvery flexible design on a per page basis that could be easily updatedeasy to use for non-technical staffintegration with video services, games and adsthe ability to create a community for the usersBased on the success of the Pets.com community and the creative freedom and video integration from Manga.com we recommended the CartoonNetwork use Drupal as the basis for their new platform.
- 6. Cartoon Network United Kingdom
- 17. VML redesigned the existing Cartoon Network website adding MyCN, a social networking element for kids.Members create a personalized account, add favorite videosand games, send MyCN friends messages, earn activitycoins, and store trophies won by playing site games.The experience is optimized through safeguards. Kids joinMyCN through a print-off parental approval form or email.Friends are added by e-mail or a printed form, members areunsearchable and photos are not used as avatars. Kidschoose a favorite Cartoon Network character to represent them in MyCN reflecting the fun, creativity and excitementof the Cartoon Network experience.
- 18. Case Study – Cartoon Network EMEA RedesignSite is designed for each show to have their own theme or inherit from the the core site theme. This approach has allowed the local countries to provide local agencies/freelance talent an easyframework to provide ‘seasonal and promotional’ designs throughout the year.
- 19. Case Study – Cartoon Network EMEA RedesignWe set up the main flash navigation element at the top of the page to be fully editable to allowthem to add easily add new shows or update one of these three elements
- 20. Leveraging the approach and success of the Cartoon Network, we strived to make ALL content and functionality manageable through the platform.Here are some examples of how that got carried forwardHNTBCollective BrandsConstellation BrandsKansas City Art InstituteGavilon
- 21. HNTB
- 22. HNTB
- 27. Case Study – Gavilon
- 28. Case Study – Gavilon
- 29. Collective BrandsFor Collective Brands we built an updatable framework for managing embedded 3rd party content on the site via iFrames
- 30. Case Study – Gavilon
- 31. Case Study – Gavilon
- 32. Case Study – Kansas City Art Institute
- 33. Case Study – Kansas City Art Institute
- 34. Why limit our reuse of this functionality to Drupal sites. Here are some examples where we leverage Drupal beyond traditional site management. vml.com - Managing content in a non-Drupal siteLG Fame Us – Managing content and functionality in a non-Drupal siteWIP - Video Solution Provides integration with CDN/Streaming ServerWIP - Administration for content in Facebook Applications
- 37. LG Fame Us
- 38. LG Fame UsLG mobile division created a contest and sweepstakes giving away $50,000 cash, freephones and loads of prizes to anyone willing to submit their reenactment of the Fametheme song or, (for the more camera-shy) those willing to judge other contestants on theirSubmission.The end result was a true-to-life web experience that the NY office is proud to confirmcaptures the look, feel, and sounds of New York City while authentically integrating thecelebrity characters our youth audience wants to engage with.To support this initiative we implemented the following,contest submissions including video uploadcontest workflow including acceptance, rejection based on age and getting parent approval if necessaryUser promotion of their submission through a variety of social channelsEmail notification and moderation tools for site administratorsPopulate flash video player with all approved submissions, along with all metadata to determine sort optionsvoting on submissions
- 39. LG Fame Us
- 40. LG Fame Us
- 41. LG Fame Us
- 42. Innovate on the front AND back end of your site: Drupal as an agency friendly marketing platformBased on it’s flexibility and the ease of reuse Drupal is becoming pervasivethroughout our organization.We continue to add clients to our list of Drupal usersWe power over a dozen internal sites using DrupalAll of our pro-bono site work is now done in DrupalOur agency within an agency, Version, that focuses on SMB has made the switch to being a Drupal shopWe continue to leverage functionality from all of these engagements and use it on others.We continue to package what’s universal and contribute it back
- 43. Efficiency starts with a commitment to always try to Manage all content through the platformUse the platform to implement or integrate functionality RepeatQuestions?
- 44. The Drupal DifferenceWhen deadlines are tight, client expectations are high and creativity is key, VML relies on Drupal, a content management system that offers the flexibilityto customize without sacrificing performance. Whether we’re building a Facebook application, a brochure-ware website or a highly interactive financialtool, our clients require the ability to modify their products as the needs of their businesses and their customers change. Because VML nurtures anenvironment where designers and programmers collaborate, we invest in a tool that continually improves organically — the same way we evolve to meetthe needs of our clients. VML’s Drupal Practice, The Best Practice VML’s Technology department boasts a broad range of talents. And with Drupal, we’re able to develop a mature practice, utilizing custom modules andpackaged solutions that can be altered and enhanced with every new project. At VML, we strive to accommodate our clients’ every need andexpectation, so we use Drupal’s extensive features — information, images, podcasts, blogs, video and more — to provide creative solutions quickly. Saving Time, Increasing EfficiencyUsing Drupal, VML has established a standard process — a “no limits” approach to creative design The Creative, User Experience, Account and Project Management and Technology teams work together in tight collaboration to deliver the best solutionResults that take a long-term view of site maintenance—developing Drupal sites that are simple to manage VML + Drupal:A Winning Combination • With VML’s full-service digital agency capabilities and Drupal’s reputation as one of the best website frameworks available, we’re able to meet objectives for nearly any organizational structure • Drupal enables VML to provide innovative solutions without the constraints of other CMS platforms • VML uses Drupal to deliver superior solutions for a wide array of clients, providing efficiencies that can be shared across all projects