Digital Marketing Executive Qualification Summary - Marty Terbrack
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Marty Terbrack has over 20 years of experience in digital marketing across many industries. He has expertise in areas such as digital strategy, marketing management, analytics, web design, and programming. Terbrack has managed large budgets and teams, and is proficient in many software programs and platforms used for marketing, analytics, and business intelligence. He holds certifications in areas like search engine marketing, analytics, and project management.
Digital Marketing Executive Qualification Summary - Marty Terbrack
- 1. 1 Marty Terbrack’s - Qualification Summary Updated: January 11, 2016 Elite hands-on digital marketing expertise across industry sectors: Automotive, Technology, Financial, Retail, CPG, Construction, Manufacturing, eCommerce, Lead Generation Experience with Premier Global Brands: Microsoft, Ford, Lincoln, Land Rover, Jaguar, Chrysler, Jeep, Spartan Motors, State Farm, Northwestern Mutual, Kmart, Pulte Homes, American Airlines, Dow and DuPont Cross Organizational Roles: C-Suite Consulting, Executive, Business, Marketing, IT, Research & Develop, Program Management and Analytics roles. Expertise: Years Rating (1-Lowest, 10 – Highest) Strategy ▪ Digital Innovation 20 years 10 ▪ Digital Marketing Strategy, Road Maps, Plans, Wireframes 20 years 10 Management / Digital Marketing Leadership ▪ Executive Management (VP / Director) 5 years 8 ▪ P & L / Investment Management Responsibility 5 years 8 ▪ Brand Marketing Management 5 years 8 ▪ IT Management / Digital Marketing Technology 7 years 8 ▪ Project Management / Budget Management 15 years 9 ▪ Partner / Vendor Management 15 years 8 ▪ Digital Marketing Analytics Practice Management 5 years 7 Largest Annual Budget: Team/Technology: $19 Million | Media Spend: $3.5 Million Largest Team: 55 (35 On-site / 20 Offshore) Digital Marketing Programs / Tactics ▪ Campaign Ideation, Media Planning, Buying & Execution 10 years 8 ▪ Display Advertising, Bid Management & Behavioral Targeting 10 years 8 ▪ Search Engine Marketing (SEM) 10 years 9 ▪ Paid Search / Pay-Per-Click Advertising 10 years 10 ▪ Search Engine Optimization (SEO) 7 years 8 ▪ Social Media Program Management 7 years 7 ▪ Mobile Marketing 5 years 6 ▪ Content Marketing 5 years 6 ▪ Email Marketing 7 years 7 ▪ CRM 5 years 7 Web Site / Properties / Apps Oversight / Management / UX Design ▪ Web Properties Management 15 years 9 ▪ Ecommerce, Lead Generation Marketing Analytics, Analysis, Insights and Optimization ▪ Adobe Analytics Administration / Implementation 7 years 8 ▪ Google Analytics 15 years 8 ▪ Adobe Analytics (SiteCatalyst) Analytics, Analysis & Insights 15 years 10 ▪ Optimization Testing / Personalization 5 years 8 ▪ Tag Management Systems Management 5 years 6 ▪ Data Sciences, BI Analysis / Statistical Analysis / Visualization 5 years 6 ▪ Technical / Front End Development – JavaScript, HMTL, CSS 5 years 7
- 2. 2 EDUCATION DeVry University Columbus, Ohio Bachelor of Science Degree in Computer Science with minor in Business Financial Analysis / Accounting / Mathematics, completed in < 3 years. Certified Google Advertising Professional, Certified Bing Ads Accredited Professional Digital Education – 20 Years For 20 years, (1995) I have been allocating on average 20 minutes daily abreast of changes in consumer technology adoption, digital marketing, information technology, brand marketing, human decision making theory, consumer insights, digital trends, mobile marketing, social marketing, usability & user experience optimization, social media, search marketing, website design, development & optimization, website analytics & marketing data analysis, as well as IT & project management. I review marketing & technology research reports, case studies, white papers, from sources such as: Forrester Research, Wall Street Journal, Google, Adobe, Microsoft, CNBC, Bloomberg, HBR, Mashable, TechCrunch, eMarketer, Adage as well participate in numerous discussion groups & blogs conversing with industry experts & influencers on social platforms including: Twitter, LinkedIn, Google+ & Facebook I have amassed a personal library of over 100 Digital Marketing Books, authored by top industry and academic minds and completion of over 150 Digital Marketing Courses from industry experts, if course time and hands-on experience were for credit, comparable to acquiring several advanced degrees: executive MBA digital business strategies, doctorate marketing analytics & digital markets statistical analysis, and a PhD in marketing and online psychology. Search Engine Marketing & Display Advertising: ▪ Google AdWords: Certification Courses for Search, Display & Video Advertising, Google Partner Academy ▪ Google Double Click Bid Manager – online campaign research, planning, audience targeting, media buying, measurement & optimization ▪ Search Engine Optimization – Several SEO Courses Marketing Cloud / Marketing and Web Analytics Platforms: ▪ Adobe Marketing Cloud: Adobe Marketing Reports & Analytics (formerly Omniture SiteCatalyst) Advanced User Training Coordinated development of advance course (Omniture: SiteCatalyst, Discover, Test & Target) for various groups with in Marketing Associates. Adobe TV Online Training – completed 40 plus courses, SiteCatalyst Implementation, Adobe Test & Target, Media Optimizer & Audience Manager ▪ Google Analytics: Google Analytics Essentials & Advanced User Courses Digital Scientist, Business Intelligence (BI) Analyst / Analysis (Marketing Data Analyst, Data Miner, Researcher, Statistician, Dashboards) ▪ Statistical Analysis & Visualization: Advanced Excel: Marketing Investment Analysis / Optimization, Financial Analysis & Forecasting ▪ Tableau – Visualization and Organizational Dashboard Creation Tag Management System ▪ Ensighten Manage, Adobe Dynamic Tag Management System (DTM) Design & Usability: ▪ Adobe Creative Cloud: Photoshop, Illustrator, Fireworks, Flash, Premiere, After Effects, Sound Booth (Podcasting) Programming: ▪ HTML5, XHTML, CSS3 & JavaScript, Project Management: ▪ PMP Certification Course, Agile Project Management Business Management: 7 Habits for Highly Effective People - Pulte IS leadership team participated in 5 workshops on Steven Covey’s leadership principles
- 3. 3 SOFTWARE / PLATFORMS COMPETENCIES Design & Development: Adobe Creative Cloud: Photoshop, Illustrator, Premier & After Effects, Camtasia Development: Dreamweaver & Microsoft Visual Studio Microsoft: Office: Word, Excel, PowerPoint, Visio Project Management: Microsoft Project, ChangePoint & 37 Signals Search: Google AdWords, Microsoft Bing Ads, Adgooroo Search Insights, Wordtracker, Wordstream, Raven Tools & SEOmoz.org SEO tools, Search Light Conductor SEO Platform, Covario OSI SEO Platform SEM Rush Display Advertising (programmatic addressable media): Google DoubleClick DFA Bid Manager Data Management Platforms, Ad Exchanges & Data Partners: Oracle: Bluekai, MediaMath, AppNexus, PubMatic, Quantcast, Rubicon, Exelate, Lotame, Bizio, Experian, Acxiom, Google AdWords Placement Network, Facebook, YouTube Social: Raidian6 Social Engagement Platform Content Management Systems (CMS): Drupal ECommerce: Volusion Research / Audience Segmentation: ComScore & Nielsen Online Digital Marketing Analytics & Analysis: Adobe Marketing Cloud, Adobe Analytics (formerly, Omniture SiteCatalyst), Data Warehouse, Data Extract, Segment Builder, ReportBuilder, Visitor Click map, Google Analytics - Universal, Hitbox, Tea Leaf, & Webtrends Business Intelligence (BI) / Statistical Analysis, Dashboards and Visualizations: Tableau, Excel with Data Analysis Pack, SQL queries Tag Management System: Ensighten Manage 2.0, Adobe Dynamic Tag Manager (DTM) Tag Audit & Validation: Adobe Pulse Debugger, ObservePoint, Fiddler, Cardinal Path WASP Optimization / A/B & Multivariate Testing: Adobe Test & Target, Optimizely, and Google Website Optimizer Email: Constant Contact & Salesforce.com CRM: Salesforce.com, Oracle & Siebel Voice of the Customer / Qualitative: Opinion Labs, Survey Monkey Customer Satisfaction: Foresee For Additional Insights: Portfolio, Qualification Summary, Biography, Web Analytics Experience, LinkedIn / References, Twitter Personal library of over 100 Digital Marketing Books / Over 150 Digital Marketing Courses completed Marty Terbrack, C: 248.227.9914 E: [email protected]