The Mastercard for Fintechs program aims to support innovative fintech companies by providing visibility, education, and funding opportunities while facilitating connections with industry leaders and venture capitalists across Europe. The initiative includes a competition running from June to November 2024 to identify and reward the most innovative fintechs, culminating in events where finalists pitch their solutions. Participants gain access to exclusive learning resources and potential investment opportunities, with program events held in various European cities throughout the year.