Mastering LinkedIn: Crafting a Winning Digital Professional Profile
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The document provides guidance on creating a strong LinkedIn profile, emphasizing its importance for professional networking and job searching. Key elements of a robust profile include showcasing achievements, personality, and a complete set of information like a professional headshot and a compelling summary. Additionally, it offers tips for leveraging social media in job hunting.
Mastering LinkedIn: Crafting a Winning Digital Professional Profile
- 1. Are you ??? Creating your Digital Professional Profile
- 2. WHAT IS LINKEDIN? • An online social network • A communication tool for professional networking • A place to share contact information, career summary, complete work history, professional skills, formal education details, and more • A platform for making connections and performing job searches • A tool for recruiters to look for possible candidates
- 3. Create a Str0ng LinkedIn Profile
- 4. Create a Str0ng LinkedIn Profile •A strong profile is essential to your LinkedIn campaign •It expresses the value you will deliver to employers •There are a few basic tenets to follow when constructing a profile…
- 5. Create a Str0ng LinkedIn Profile It must be used in addition to your resume: • You are creating a profile • You are not copying and pasting your resume • You should use LinkedIn as a way to market yourself instead of simply posting your resume
- 6. Create a Str0ng LinkedIn Profile It must show employers your value: • What are your accomplishments? • How are the accomplishments relevant to your industry and occupation? • Does it include the accomplishments you have listed on your resume?
- 7. Create a Str0ng LinkedIn Profile It must show your personality: •Write your profile in first-person point of view •Showcase your writing style
- 8. Create a Str0ng LinkedIn Profile It must be complete and include: • Background image • Head shot • Headline • Summary • Detailed work experience • Education • Skills
- 10. Head Shot Photos • Linkedin profiles with professional headshots receive roughly 14 times more profile views and are 36 times more likely to receive a message on Linkedin. It’s important to look professional, hard-working and approachable.
- 12. Headline •A LinkedIn headline is the section at the top of a user's profile used to describe professional background in 120 characters or less. •It should entice readers to click the profile to learn more about the user's experience and background
- 13. Summary • The “About” section • 2,000 characters available • Use it to • add some personality • optimize your search terms • tell your career story • inspire action from readers
- 14. Using Social Media When Job Searching “6 Ways to Leverage Your Social Network While Job Hunting” 1. Let people know you are looking. Make posts stating you are job hunting. 2. Use Facebook lists. Create new lists just for professional connections. 3. Join industry conversations on Twitter. 4. Look professional if someone searches you. Google yourself and see what you find. 5. Follow hashtags such as #jobsearch or #nowhiring. 6. Add your social profiles to your resume.
- 15. We are here for you! • Career and Employability Resources Call us or email us!
Editor's Notes
- #1: Welcome to “Are you Linkedin??? Creating your Digital Professional Profile.” I will be narrating for you today. The goal of this presentation is to get you well on your way to creating a strong online professional profile. Notice that are many links in this presentation. Make sure to use them to view helpful articles and videos. Let’s get started.
- #2: (Read bullets) To better understand how Linkedin works, access the link for a description of how employers and recruiters use Linkedin to find employees.
- #3: Here you see an example of a Linkedin profile. There are several elements in a profile. We will discuss some thoughts and tips for creating a strong profile and using the elements most effectively.
- #4: First of all, a strong profile is essential to your Linkedin campaign and it should express your value to employers. Here are a few things to consider when constructing your profile.
- #5: Your Linkedin profile is not your resume. It is a marketing tool that may include your resume, but its purpose is to sell yourself to potential employers. This is a tool for attracting recruiters and making them want to learn more about you.
- #6: Linked in is not just a tool for job seekers. It is a tool for employers and recruiters to find strong, qualified individuals to fill needs in their companies. Your profile should highlight your value and your accomplishments. Make sure to include those you have listed on your resume. Accomplishments related to the industry should definitely be highlighted.
- #7: Showing your professional side is important, but it is good to show a bit of your personality as well. This is also a chance to show off your writing skills. But remember, you should have at least two other people proof read your profile before posting it. Typos and spelling errors are huge turn-offs.
- #8: In order for your profile to be complete, it must include…(read bullets) We will disucss these elements and how to use them to make you more attractive to recruiters. You can also access the link for further details of the sections. Next up…tips and suggestions for catching an employer’s eye!
- #9: First, we have the background image. It is much like the cover photo you would choose for other social media outlets. It might… Define a purpose Relate to your career or industry Show off a personal accomplishment Or show company pride Here’s a tip…use minimal text on the background image. Save that for the other sections of the profile. Use the link for more specific ideas for choosing a background foto. .
- #10: Head shots or profile pictures… Did you know, (read first bullet) Keep in mind, Linkedin is not a social platform, so your profile picture should be professional. I will share some important do’snd don’t’s when it comes to head shots… Do: Look approachable and friendly in your picture Use an up to date photo Smile And have your face occupy 60% of the space Don’t use a picture that Is A selfie Is Cropped from a group picture Has a distracting background Or includes hobbies. The link will give you more detailed tips and suggestions.
- #11: So, what is a headline? (next slide)
- #12: A headline gives a professional description of you. It should cause the reader to want to know more about you. Make sure… The headline is tailored to your audience Includes your skills Does not include jargon And avoids adjectives like expert, best, winning, superior. Publicly complimenting yourself is not attractive. Don’t forget to click the link for more thoughts on writing a headline.
- #13: Many call the summary the “about section” You have 2000 characters to say who you are and to tell your career story. You may want to research key words and search terms that employers are looking for. You can find them in job descriptions and postings online. The link provides advice on writing a great summary.
- #14: While we are on the topic of online recruiting and job searches, remember that there are other platforms you can use to your advantage. (read slide) You may want to review all of your social media profiles to make sure your profile pictures are appropriate and that there are no controversial topics discussed. Yes, your profiles are an expression of you, but during a season of job hunting, you may want to rethink what you post. Employers WILL search for you online.
- #15: We at CER are here for you to help with resumes, cover letters, interviews, job searches and more. These services are free to you beyond graduation. We welcome a call or visit from you any time. Please use our contact information if you ever need help. Thank you for your time and… happy job searching!