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![Maximising e-tools for success in your business Clayton Wehner - Blue Train Enterprises M: 0438 925 613 E: [email_address] This presentation can be found at: http://www.bluetrainenterprises.com.au/dtc](https://image.slidesharecdn.com/dtc-presentation-100720223814-phpapp01/75/Maximising-e-tools-for-success-in-your-business-1-2048.jpg)
Uploaded byClayton Wehner
Maximising e-tools for success in your business
The document discusses how businesses can maximize their use of e-tools and social media for success. It provides an overview of key concepts like Web 1.0, 2.0 and 3.0 and how people's communication habits are changing. It emphasizes that businesses should focus on their target audiences and objectives before adopting new technologies and that having a strong website is the core element of an online presence. The document also includes tips and recommendations for using tools like blogs, social networks, video and search engine optimization.
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Maximising e-tools for success in your business
- 1. Maximising e-tools forsuccess in your business Clayton Wehner - Blue Train Enterprises M: 0438 925 613 E: [email_address] This presentation can be found at: http://www.bluetrainenterprises.com.au/dtc
- 2. The speakers ClaytonWehner – Blue Train Enterprises Web 2.0 and the social web Your website as your core web technology Search engines A strategy framework (yawn, zzzz) Michelle Prak – Hughes PR Social media tools – Facebook, Twitter, LinkedIn et all Boosting your presence online Tips for using social media
- 3. We live inexponential times… http://www.youtube.com/watch?v=PHmwZ96_Gos
- 4. Ch-ch-ch-changes… The waypeople are communicating is changing – duh Over 70% of Australian internet users visited a social networking site in June 2009, up 29% on previous year There are now 400 million+ users on Facebook (launched Feb 2004!) Facebook accounts for 29 per cent of all time spent online by Australians and this is increasing rapidly Australian Facebook users uploaded 80 million pictures, wrote 32 million wall posts and 45 million status updates in October 2009 Twitter’s user count went from 13,000 in 2008 to 800,000 in June 2009
- 5. Evolution of theweb Web 1.0 = ‘one way web’; reading static web pages; ‘brochureware’ Web 2.0 = ‘two way web’; interaction, community, collaboration – blogs, micro-blogging, social networking, video/file sharing, wikis, social bookmarking, community sites and more Web 3.0 = The ‘semantic’ web; artificial intelligence; high levels of personalisation, individually-tailored web experience
- 6. The old andthe new Old (?) New Letters by ‘snail mail’ Telex Faxes Messages / Signals Memos Instructions Manuals Fixed telephones Email (not really that new) Internet / Intranets CD-ROM/DVD/USB Drives Voice over IP (VOIP) Chat Instant messaging (IM) Social networking SMS/MMS/Bluetooth Blogs iPhone, Blackberry, Android iPads, Kindles
- 7. Australian business islagging behind… 75% of Australian SMEs DON’T do social media 30% of Australian SMEs rarely updated the content of their business website 78% of Australian SMEs don’t use their websites for e-commerce (ie. Selling stuff) Only 14% of SMEs use email marketing Defence industry organisations are among the worst…
- 8. Cultural Shift forDefence Industry organisations Defence Industry Web 2.0 Hierarchical, chain-of-command Structures and conventions Formal, corporate Resistant to change Centralised control and chokepoints High levels of security and sensitive information No hierarchy, free-for-all, equality Unstructured, unconventional Informal, conversational Constantly changing Devolved control and distributed authorship No barriers to content
- 9. So what arewe waiting for? Let’s get moving – it’s time to start blogging, create a Facebook page, Twitter account etc. etc.
- 10. Steady on, tiger…When considering the use of new technologies most organisations consider the issue the wrong way around ‘ I need to be on Facebook because everybody else is’ – WRONG! Need to focus on the target audience, objectives and strategies, before considering the technologies… Why? Because the technologies might not be appropriate In fact, use of certain technologies may be detrimental – example…
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- 12. Get your websiteright first Before getting too creative, I recommend getting your website right first Your website is the core element of your web presence Some hard truths…the cutting-edge innovation demonstrated by many companies in the defence sector does not flow through to their web presence. In fact, many defence sector websites (SMEs particularly) are deplorable .
- 13. POST Strategy Pis for PEOPLE O is for OBJECTIVES S is for STRATEGIES T is for TECHNOLOGIES This strategy framework was developed by Forrester Research – see http://forrester.typepad.com/groundswell/2007/12/the-post-method.html
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- 15. A quick wordon search engines It’s not just about looking good - you can have the best looking website in the world and never get a visitor… Your website needs to be ‘optimised’ for the search engines There are a whole bunch of factors that you need to consider to get your website to the top of Google, Yahoo! and Bing Take a gander at: http://www.bluetrainenterprises.com.au/16things/
- 16. Are you awake– pop quiz, hot shot… Blog is the shortened form of what? How many characters can a tweet contain? What does RSS stand for? Facebook emanated from which US university? Who owns MySpace?
- 17. The Answers Blogis the shortened form of what? WEB LOG How many characters can a tweet contain? 140 CHARACTERS What does RSS stand for? REALLY SIMPLE SYNDICATION Facebook emanated from which US university? HARVARD Who owns MySpace? NEWS CORPORATION
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- 24. Why SMS’s siteis good Dedicated site with its own branding Fun and quirky; doesn’t take itself too seriously Emphasises how great it is to be a part of SMS – ‘we work hard, but we have a great time doing it’ Linkages across social media platforms – LinkedIn, Facebook, Vimeo, Twitter, Flickr – means more chance of being found Professional design, but simple construction Rich, colourful images
- 25. A video toend… Is anybody easily offended by Kiwi jokes? Some questions to ask yourself while you watch this: What impression do you have of RNZAF pilots after you watch this? How do you think the RNZAF took it? Good or bad publicity? How could your business use online video?
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- 27. Lessons from thevideo ANYBODY with a camera (or a keyboard) can publish their own content It’s impossible to control the media today because anybody can be a publisher – what are your customers / employees saying about your company? Great content (particularly humourous, self-deprecating content) has a viral effect – 460,000 views My opinion: The RNZAF in East Timor had a ‘can do’ attitude and were more accommodating than our own Black Hawk pilots – this video says a lot about them Could your business use online video?
- 28. My recommendations Educateyourself about Web 2.0 and 3.0 Get your website right first Learn how to optimise your site for the search engines Think carefully about your social media forays, but don’t be discouraged – dip your toe in, it’s free.
- 29. Upcoming workshops -Adelaide Thursday 22 July 2010 - Adelaide, SA How to use Twitter, Facebook and Social Media to market your business (2 SPOTS LEFT) Wednesday 28 July 2010 - Adelaide, SA How to use a Blog to market your business Wednesday 4 August 2010 - Adelaide, SA How to rank No. 1 on Google and the other search engines Wednesday 11 August 2010 - Adelaide, SA How to use Email to market your business www.bluetrainenterprises.com.au We also do web strategy consulting, search engine optimisation, web design and development 3 hours duration Only 6 participants max. per workshop Intensive, hands-on tutleage with a laptop and wireless internet connection $99 per person per workshop Book online at my website