MCC11 - You're on Social Media, now what? Finding the next steps
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The document discusses strategies for effectively utilizing social media to connect with audiences, share expertise, and build online communities. Key points include identifying target audiences, understanding their motivations, and planning for engagement and growth. It emphasizes the importance of consistently earning a place in the audience's minds by demonstrating care and investment in their interests.
MCC11 - You're on Social Media, now what? Finding the next steps
- 1. #MCC11You’re on social medianow what?Finding the next stepsPresented by Amy SeptNimbyist Communications
- 2. Social Media =Online activities that connect users with other people and information.~ Amy W. Sept
- 3. http://www.flickr.com/photos/cverdier/4321365261
- 6. Share expertise and information
- 8. Build an online community
- 10. Raise money
- 15. WHOdo you want to talk to?WHYdo they want to hear from you?WHATis your plan?HOWwill you keep moving forward?
- 16. 9 million Canadians log into Facebook every day4.8 million Canadians have Twitter accounts3.7 million Canadians are on LinkedInWHODO YOU WANT TO TALK TO?http://www.flickr.com/photos/matthewfield/2306001896/
- 17. Connection to organization?Gender?Location?Income?Interests?Psychographic details (ie what stage of life are they in?)Preferred social network?WHODO YOU WANT TO TALK TO?http://www.flickr.com/photos/junehymas/3725211174/
- 18. Half of all Facebook logins are to play games. 40% of Facebook users are under 25, compared to just 17% of Twitter users.42% of those 50+ are involved with social networking.WHODO YOU WANT TO TALK TO?http://www.flickr.com/photos/sepehrehsani/5766453552
- 19. WHODO YOU WANT TO TALK TO?http://www.flickr.com/photos/gerlos/3119891607
- 20. WHYDO THEY WANT TO HEAR FROM YOU?http://www.flickr.com/photos/bonvoyagetohappy/5561851941
- 21. “You have to earn your place in your audience’s minds every day.”Owen Thomas, VentureBeatWHYDO THEY WANT TO HEAR FROM YOU?http://www.flickr.com/photos/visionello/4458183538
- 22. WHYDO THEY WANT TO HEAR FROM YOU?http://www.flickr.com/photos/loop_oh/4541019515
- 23. WHYDO THEY WANT TO HEAR FROM YOU?http://www.flickr.com/photos/dcjohn/12852539
- 26. We will know we’ve been successful if …WHATIS YOUR PLAN?http://www.flickr.com/photos/cambiodefractal/503032254
- 28. HOWWILL YOU KEEP MOVING FORWARD?http://www.flickr.com/photos/mouser-nerdbot/5108001443
- 29. HOWWILL YOU KEEP MOVING FORWARD?http://www.flickr.com/photos/alphageek/233472093/in/photostream/
- 30. “Investing your social currency means giving your time, your knowledge, and your efforts…people don’t care about your business until they know you care about them.”Scott Stratten, UnMarketing
- 31. SOURCESPhotos used under Creative Commons from Flickr.com.LinkedIn statistics: http://www.socialnomics.net/2011/03/28/linkedin-hits-100-million-breakdown-by-country-graphic/ (March 2011)LinkedIn statistics: http://linkhumans.com/blog/linkedin/linkedin-global-network-statistics-2011-infographic (March 2011)Facebook vs Twitter, 2010 Demographics: http://www.nickburcher.com/2011/01/twitter-demographics-vs-facebook.html(January 2011)Facebook gaming statistics: http://www.allfacebook.com/facebook-games-statistics-2010-09 (September 2010)Seniors’ Presence on Social Media Doubles: http://www.socialnomics.net/2010/09/03/seniors-presence-on-social-media-doubles/ (May 2010)http://www.flickr.com/photos/tabor-roeder/5423474969/
- 32. Thank you!Amy W. SeptNimbyist [email protected]@amysept / @nimbyist