Download as PDF, PPTX
Uploaded byQuang Nguyen
Mcommerecefinal1 150928204507-lva1-app6891
Mobile commerce is the use of mobile devices like smartphones and tablets for electronic commerce transactions. It combines electronic commerce with mobile computing. Some key characteristics of mobile commerce include ubiquitous computing anywhere and anytime, convenient and instant connectivity, and location-based and context-sensitive applications. Popular applications of mobile commerce include mobile banking, advertising, booking and ticketing, customer support, and location-aware services. For mobile commerce to succeed, it requires hardware and software technologies to support ubiquitous computing, as well as consistent and pervasive access across wireless networks. Location services are also important for identification, authentication, and small purchases using mobile devices.
More Related Content
Similar to Mcommerecefinal1 150928204507-lva1-app6891
Mcommerecefinal1 150928204507-lva1-app6891
- 1.
- 2. Contents What is MobileCommerce Characteristics & Requirements of Mobile Commerce Tools of Mobile Commerce Some of the existing Applications of Mobile Commerce Current Scenario & Strategies Conclusion with a Real Case Study
- 3. Mobile commerce isa natural result of combining two strongly emerging trends: electronic commerce and pervasive computing. Internet + Wireless + Business = M-Business Going online anywhere at anytime and using multiple devices New business opportunities M-Commerce represents another wave of the e-commerce invasion that is changing the nature of business in the 21st century. Exponential growth (keeps growing) What is Mobile Commerce ?
- 4. Fixed Vs MobileCommerce WAP Server WAP Server Web Server Web Server Check Bank Balance Check Stock Price Purchase Stock Multilingual Content Database Customer Database Product Database
- 5. E-Commerce to MobileCommerce E-CommerceE-Commerce M-CommerceM-Commerce Desktop / PC Mobile Phone / PDA Greater Processing, multimedia and display capabilities. Greater presentation facilities. Online product browsing Personalized Advertising Convenient for a technologically aware user Choice of many online stores for a wide range of items discount Notifications Location based advertising Greater Convenience Capture of buying impulses Alternative payment mechanism e.g. Phone Bill Supports new mobile services Dialup hassles No Multitasking Distrust of technology Fears about security online transactions Bad design of many user interfaces Slow connections if broadband access not available Smaller screen size can degrade user experience Small or immature input technologies Market may be less open than e-commerce market Tariffs are relatively high
- 6. Ubiquitous computing Anywhere, anytime Convenient,instant connectivity Very personal Device owner has an exclusive access to the contents/services Service providers know who the owner is Varied users, usage contexts Elementary school students, grandpas, grandmas Location & context-sensitive applications and services Ambidextrous Work & Play: Business purpose + Personal fun People seem willing to pay for mobile services Characteristics of M-Commerce
- 7. Requirements for M-Commerce Hardwaretechnologies for ubiquitous computing Software infrastructure for ubiquitous computing Sensing and interaction with the physical world Graceful integration of human users Systems considerations, including scalability, security, and privacy.
- 8. WIRELESS DEVICES Personal digitalassistants (PDAs) Digital cellular phones Two-way pagers, laptops… Enabling Technologies: Mobile Commerce Smartphones Tablets
- 9. Tools supporting developmentof Devices in Mobile Commerce Hardware / Software Application-Specific Integrated Circuitry (ASIC) Speech recognition Gesture recognition System on a Chip (SoC) Perceptive interfaces Smart matter Field Programmable Logic Gates (FPLG) Flexible transistors Micro Electro Mechanical Systems (MEMS). Reconfigurable processors
- 10. Banking Financial services Security services Shopping Advertising Entertainment Customercare Information provision Adhoc auction, where a particular user advertises the availability of a particular commodity, and invites bids. M-Commerce benefits can be seen in
- 11. Applications of M-Commerce MobileFinancial Applications (B2C, B2B) Banking, brokerage, and payments for mobile users Mobile Advertising (B2C) Sending user specific and location sensitive advertisements Mobile Inventory Management (B2C, B2B) Location tracking of goods, boxes, People Proactive Service Management (B2C, B2B) Transmission of information related to aging components to Vendors Product Locating and Shopping (B2C, B2B) Locating/ordering certain items from a mobile device Mobile Auction (B2C, B2B) Services for customers to buy/sell certain items
- 12. Applications of M-Commerce(Cont’d) Mobile Booking and Ticketing (B2C, B2B) Services allowing customers to book, tickets for travel, hotel and events Mobile Marketing Research (B2C) Obtaining instant feedback from customers Mobile CRM, Customer Support (B2C, B2B) Customer acquisition and retention by providing truly personalized content Mobile Entertainment Service (B2C) VOD, MOD, gambling, interactive games and other services Mobile Distance Education (B2C, B2B) Taking classes, training courses using streaming video and audio Wireless Business Re-engineering (B2C, B2B) Information up/downloading by mobile users (e.g. adjusters in an insurance company.
- 13. Location aware Applications MobileGPS Unit Communication Networks Base Station GPS Satellites
- 14. To be oneof the most important components of mobile commerce Other applications like Mobile banking, trading, brokerage, money transfer Easy identification and authentication both for restricted access and for payment purposes Small purchases such as vending through a wireless network Mobile Applications in Finance $ 200 Ok Clear Options PAID You have paid $200 Thank You
- 15. Percentage Distribution ofGrowthPercentage Distribution of Growth among different sub sectors of M-Commerceamong different sub sectors of M-Commerce
- 16. Strategies for promotingM-CommerceStrategies for promoting M-Commerce
- 19. Conclusion M-Commerce willbe at least as successful as e-commerce if the underlying technology and standards accentuate the advantages and minimize the disadvantages. The current specifications for 3rd Generation Mobile Networks and Services from the 3GPP provide a strong platform for M-Commerce Consistent and pervasive access to services across varied wireless networking topologies will be a key factor in the success of mobile commerce.
- 20. “We see ourcustomers as invited guests to a party, and we are the hosts. Its our duty to make every important aspect of the customer experience a little bit better”
- 21. Thank you ! AnyQueries ?