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Media Convergence
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- 2. Media Convergence Convergenceis the coming together of computing, telecommunications, and media in a digital environment. (Pavlik, 2004) © 2007 [email protected]
- 3. Convergence Implications (1)The content of communication Hyperlinks - Nonlinear - Interactive Dynamic Rapid Global © 2007 [email protected]
- 4. Convergence Implications (2)The relationships between media organizations and their publics Increased media consumption Active media production and distribution © 2007 [email protected]
- 5. Convergence Implications (2)The relationships between media organizations and their publics (cont.) Distribution alters the balance of powers : All users have equal abilities to store, send, and accept information and communications from other users © 2007 [email protected]
- 6. Convergence Implications (4)The structure of communication organizations Social, Political and Economic Pressures Concentration of Media Ownership © 2007 [email protected]
- 7. Convergence Implications (5)How communications professionals do their work © 2007 [email protected]
- 8. Media Convergence BBCmobile, CNN mobile, etc Radio on Demand Mobile TV (analog,streaming,DVB-H,) Moblog Podcast Mobile Chat(mm.yahoo.com, mobile.msn.com, ebuddy) VoIP, RoIP © 2007 [email protected]