media language intro signs & codes

media language intro signs & codes

• 1.
  CW MEDIA Language22/09/2015 9/22/2015 Term 1, Lesson 2 1 Learning Objective: To know what is meant by the terms Media Language Learning Outcome Level All: Will understand the key term – Media Language 1 Most: Will be able to use the terms correctly to describe media texts 2 Some: Will be able to identify links between Denotation & Connotation 3
• 2.
  Key Concepts inMedia 9/22/2015 Term 1, Lesson 2 2 M ediaLanguage I nstitution G enre R epresentation A udience I deologies N arrative E conomical, social,politicscontext
• 3.
  Signs and Codes •When we talk about DENOTATION and CONNOTATION in Media, we are talking about SIGNS! • Frederick Saussure offered a two-part model of the sign. He defined a sign as being composed of: – a 'signifier' - the form which the sign takes; and – the 'signified' - the concept it represents. • We call this visual language of signs SEMIOTICS! 22/09/2015 Term 1, Lesson 3 3 Discover
• 4.
  SIGN (DENOTATION?) SIGNIFIED (CONNOTATION?) Develop
• 5.
  Codes Codes are aseries of visual signs that carry a meaning. • A colour might be a code. • A facial expression might be a code. • A logo might be a code. • An outfit might be a code. Much like the media term connotation, we look at the underlying meaning of a code. Discover
• 6.
  Copy bullet pointsin your ppt! • Semiotic analysis means interpreting and decoding the ‘signs’ and ‘codes’ used in the media. • This includes: – Symbolic Codes • Images/Colours/Gestures/Body language – Technical Codes • Camera Angles/Lighting/Focus – Narrative Codes • Is there a story being told through the picture? – Text Codes • Text content/Text style/Anchorage Semiotic Analysis - Codes
• 7.
  What codes canyou spot in this poster and what connotations do they have?