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Media Now
This document discusses trends in media since the rise of the internet. It notes that creation and consumption of media is no longer limited to large organizations, as individuals and companies of all sizes can now both create and distribute content. It emphasizes communicating with audiences and joining conversations, as well as personalizing content and collaborating with others. Media is becoming more interactive, distributed across various platforms, and tailored to individuals. The key is finding your audience and telling your story through the mediums they use, while making your content social and accessible on multiple devices.
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Media Now
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- 2. Trends since theinternet
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- 4. •No scarcity •Cheap tools •Everyoneconsumes media •Everyone produces media Creation
- 5. Creation •People tell storieson passion, hobby, family, knowledge •Organisations tell stories on their field of expertise, clients etcetera •Every company is a media company
- 6. 52 million picturesa day on Instagram
- 7. 10 years ofnew videos per day onYouTube
- 8. •Make available: TheLong Tail •Make findable:‘let’s Google’ •Make your content re usable •Feed the passion! What does that mean?
- 9. •Media is atwo way thing •From information to communication Communication
- 10. •The audience wants communicationwith each other and with organisations •Make sure your content, your stories, can be part of their communication Communication
- 11. 1 billion dailyusers WhatsApp
- 12. 1.8 billion peoplea day on Facebook
- 13. •From publication toconversation •Use the knowledge of your audience •Join the conversation What does this mean?
- 14. •The cloud isthe computer •The networked society •Easier than ever to work together Collaboration
- 15. •People like toshare knowledge concerning subjects close to them •A strong community is valuable for content, for marketing for sales
- 16. 5.5 million articleson Wikipedia
- 17. 5.000 entries ofspecial animals a day
- 18. •Be ready •Be open •Thinkabout what you want •Give a reason to join forces What does this mean?
- 19. •Everyone is alwayson line •Everyone wants content that fits •Atomize! Distribute. Personalisation
- 20. Your homescreen ispersonal
- 21. My Spotify ispersonal
- 22. •Atomize your content •Haveclever workflows •Give your audience freedom •Make crossmedia standard What does that mean?
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- 24. In general … •All media become multi media • Audiences expect their media everywhere • The competition is everywhere • The fight is for attention • Make sure you have added value
- 25. What? What is the storyyou want to tell? Synopsis … Who? Who is your target audience? Who are they, how can you help them? … Where? Where can you find them and reach them? Which media, which characteristics … How? How do you tell your story? How do you involve your audience? … When? What do you publish where and when? Plan … Media
- 26. Media • Specialise; whatmakes you stand out? • Start with the story; what do you want to tell? • Follow the user; where and how does he consume? • Be interactive; give options • Be communicative; join the conversation
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- 29. Media • What isthe story we want to tell? • Who is our audience? • Where can we find them and reach them? • How can we involve them?
- 30. What? We explore, explainand distribute innovation. We monitor trends, tell what they mean and how people can use them.
- 31. Who? The members ofour target audience are curious and busy professionals that are looking for ways to improve their business or work.
- 32. Where? They are everywhere.Theyare always online.We want to be where they are. So we use a mix of media: online, tv, podcasts, books, magazines, events
- 33. How? We involve themin many ways.Via Twitter, via newsletter, via Facebook, via Slack.We are a community on innovation.
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- 36. Live: website /Facebook / digital tv / interaction via Twitter
- 37. On demand: website,for readers
- 38. On demand:YouTube: forviewers
- 39. On demand: Soundcloud,for listeners
- 40. On demand: distributedto relevant partners
- 41. On demand: distributedto relevant partners
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- 47. Summary • Follow youraudience • Use the power of each medium • Add value • Make the sum more than the parts • Atomise for distribution • Schedule: manage expectations
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