Media Reseach

Q1) What kind of music do you listen to?

Hip hop
R&B and Soul
Pop
Country
Rap
Jazz
Rock
Classical
Other

Q2) What price would you be prepared to pay
for a music magazine?

£2.50-£2.99
£3.00-£3.99
£4.00-£4.99

Q3) What would you like the content to
consist of more?

Interviews
Reviews

Q4) What kind of colour scheme would
appeal to you?

Traditional red/black/white
Purple/black/white
Light blue/black/white

Q5) What type of artists would appeal to you
on the front cover?

Established artists
Upcoming artists
A mixture of both

Q6) Which magazine do you prefer overall?

VIBE
XXL
Q Magazine
NME
Popstar!

Q7) If there was a free gift included with the
magazine, would you be more likely to buy it?

Yes
No

Q8) Do you prefer weekly or monthly
magazines?

Weekly
Monthly
I dont mind either

Name of editors
EMINEM being the
only text in capitals Mid shot of artist. Facial
there makes it stand expression aggressive and so
out. is his body language his arms
are folded across his body in
a threatening stance. He also
has tattoos which reinforce
The masthead is the ‘bad boy’ stereotype.
two colours it is
black at the top
and then red at
the bottom.
The image is
overlapping the
masthead and
Angle of gaze is directly the text next to it.
at the reader and is
intimidating. That
shows this magazine is Colour scheme
aimed at older readers. consists of
red, black and
grey.

The masthead can also be seen as a
Name of editors: banner because it goes across the DRAKE’S name is the only thing in
Two different whole page. capitals so it stands out.
colours the names
are written in a Mid shot of
pattern; the artist.
white, yellow, whit Facial
e, yellow. expression a
blank stare.

The image is Masthead is big
overlapping the , bold and it takes
masthead but the up a fifth of the
text is readable. page.
In the corner of
the ‘V’ a corner of
Colour scheme
it has been filled
consists of
with yellow and
white, black and
the word ‘NEW’
yellow.

Masthead yellow and in Name of editors on Drake’s cover the
the corner of the ‘V’ it is names are written in two colours yellow
Slang is used on
filled in white and the and white. The names are written in a
Chris Brown’s cover
word NEW. In Drake’s pattern white, yellow white yellow. In
this shows who the
cover it was the same Chris Browns cover its
target audience is.
thing but in different yellow, white, yellow.
colours.

Semiotics:
His hands have a
lot of meaning in
them they can
be interpreted in
many ways for
example gesture
of innocence or
pleading.

Rick Ross There were two covers for
This is Rick Ross on the
cover of XXL he is smoking
this issue one of them marijuana which indicated
The colour scheme is black and yellow it is being Rick Ross alone the that the magazine isn't
consistent and there isn't more than four colours other of him with a group. going to be just about his
which makes it look attractive. music but his lifestyle and
influences

The imagery behind XXL is to
show the size of their market
and what they are capable
of within their organisation

This magazine looks aimed at
older people due to the fact he
is smoking marijuana and the
group have aggressive
expressions which look
intimidating it would not be
appropriate for a young person.

This a Pop magazine that is focusing on teen stars like
Demi Lovato, Joe Jonas, Dylan and Cole Sprouse. They It seems aimed at young people in their teenage years
are seen as teen idols and role models for other because it is colourful and bright which attracts children and
teenagers from the ages of about 12-19 they star in young teens.
Disney shows.

This magazine front cover
is full of bright colours and
packed out with little
bubbles of
information, lots of
pictures all different
shapes and sizes.

The colour scheme is
consistent and is
pink, green, yellow and
blue is only 4 colours
besides the pictures of the There is a section for all the
stars e.g. Twilight have their
stars.
own bubble in the top and
Miley Cyrus has her own
section in the middle.

The image is of two women that are dressed to emphasise their femininity and
sexual assets it is a long shot and by women dressing in this way it can be
Contents Page interpreted that R&B music is different compared to other music genres and old
R&B.

The page itself isn't bright and colourful it is a pale colour
therefore making the image the centre of attention it stands
out not only is it big and bold but the text is written around
it.

This contents page is unique because "Contents" isn't
written in a whole word it is written as "Co nten ts"

This is a contents page from an
issue of Vibe.

considering the fact that Vibe is one of the most successful
their contents pages are very effective in influencing the
reader.

The contents page has
another professional mid The website is also at
shot image of 50Cent the bottom of the
and Souljaboy. page The XXL logo is also on the
contents page and it stands
out because of it is bold and
red

You can tell from the main
image that this is an R&B
magazine straight away.

Different fonts: Bold
The contents are very and normal.
simple and easy to
read, they have a lot of
detail compared to
other magazines like
VIBE.

Instead of labelling
the page ‘contents’
they chose to put ‘the
A-Side’ in very dark
bold writing.

This is a double page spread in a magazine Heading stands out and is eye catching.
it covers an artist the same age as their
target audience so they can relate to her
on a personal level. Cher Lloyds is a
teenager and this magazine is made for There is a main image that links to the article written about
them so this is a way a magazine can keep the artist.
their audience entertained. There are different types of text; The main text is different
compared to the title so is the drop capital.

The colour scheme is simple but effective because all the
colours compliment each other.
Cher Lloyd

Strap line used at the
top of the article to
introduce what the
article is about.

A quote is used at the
top and it stands out
from the other text
on the page.

It's laid out in columns so it's
easier to read.

From looking at other examples of
double page spreads I can see that Quotes are taken out from the article
most of them have an picture of the and enlarged somewhere on the page
artist and it covers most of a page at and usually in a different colour so that
least a third. it catches the readers eye

laid out in columns so its
easier to read.

Conventions of a
double page spread
are drop capitals to
show the reader
where the article
begins There is usually a
sentence that
introduces what
the article is
about. (Strap line)

The photo is usually a studio photo

Comparing these two The front covers colour Trey Songz isn't wearing This is a RnB/Hip hop
magazines I can tell they scheme is a typical VIBE a shirt and from this magazine on the cover is
are made for different because the issue with TI on picture which may be Trey Songz he is seen as a
age groups and not only the cover has the same attractive to young girls male icon from a teenage
by design but the black, white and red scheme and guys as well due to perspective.
meaning behind these but used in a different way. his 6 packs. *The colour scheme
covers is different. The consists of red, black and
VIBE cover is more white it matches the colour
mature, the Popstar cover scheme of the issue within
is considered childlike as the front cover.
it is designed for young
teens and children.

Children's
programmes.
iCarly, Sonny
with a
chance, suite
life of Zack
and Cody.

• The name of my magazine will be ‘Rising Stars’ reason being its main focus
are upcoming artists who have made themselves known without being
signed to a record label straight away. Using the word ‘Rising’ because
when you are an artist no matter how much money you make, records you
sell, how many performances or appearances you have there is no fixed
place for you within the music industry. Everyday a new artist is coming
into music and they have the same dreams as everyone else in there so it’s
really competitive and those who rise above others within that industry
are the artists who society and the media consider established.
Rising Stars is a magazine that does covers on a mixture of both
established and upcoming artists. From my research I can see that
although people don't mind who is on the cover but they want a
interesting stories in it. Readers want the content to be a reflection of
what they spent my target audience is 13-19 year olds so they are not the
most generous of people when it comes to expensive items magazines in
this day and age cost a lot from a teenager perspective.

Aisha is a seventeen year old student currently attending her local college and is studying
psychology, 3D design, business and ICT she is considered a typical teenager because of her
lifestyle as she is hardworking when it comes to school work but occasionally likes to kick back and
relax. Aisha is very creative in her way of thinking she is first to come up with new ideas to make
her work better and to help the people around her. Aisha loves music she listens to mostly
R&B/Hip hop, Rap and Bashment she feels that she can relate better to R&B/Hip hop artists
because of the way they express certain emotions. Aisha also enjoys listening artists like Jay
Sean, Bilal, Lomaticc, Arjun and Culture Shock as they all have similar music styles and the
occasional Country artists such as Taylor Swift and Rascal Flatts but listens to this genre rarely in
her spare time. She grew up with her parents and sisters listening to 80’s/90 are her favourite
artist being Michael Jackson she considers him the greatest artist of all time.
Aisha prefers magazines with the content consisting more of interviews with established or
upcoming artists she feels music magazines in this day and age are lacking that. Music is now
revolving around an artist’s image and not his/her actual music their image dictates what music
they produce. Looking at her personal preference the magazine she would approve of would have
to be fun, full of interviews, upcoming events and it just has to be the reader feel good about
themselves and be able to relate to the music and artists featured within the magazine. She would
be more persuaded to buy a magazine if there was a freebie in it in the past she has bought
magazines and been disappointed with the actual content so
In the future, she would like be either a psychology teacher or a product design teacher however;
she feels that she is unable to speak in front of people as she is not an open person she never
speaks to anyone other than family and friends and sees herself as anti-social compared to her
peers.
In order to please people like Aisha my magazine must keep the reader updated on what’s going
on in the music industry. The music featured has to be age related to the audience can feel
connected to the artist in some way or another.

• looking at the results of my questionnaire you can see that the target population 13-19 year
olds the majority of my sample listened to R&B and Soul. Teenagers don’t like paying a lot for
their magazines also they want their magazines to be worth their money worth and consist of
more interviews they feel that magazines lack them nowadays. Every participant that took part
in my questionnaire was a teenager between the ages of 13-19 so by looking at the results
that may give an idea of what teenagers actually want in a music magazine or what they
honestly look for when purchasing a magazine. Majority of the participants like a traditional
red, black and white colour scheme which was the original idea I had in mind for the
magazine. From the questionnaire I gathered that readers prefer a mixture of both
established and upcoming artists within their music magazines. One of my questions in my
questionnaire was “What magazine do you prefer overall?” and most preferred VIBE over the
other answers provided so looking at that I know that I have to use VIBE to get my basic ideas
from.
• In order to please my target audience I have to make my magazine seem familiar yet unique. It
has to contain some of the conventions to appeal to the target audience. My research has
shown me what is needed to appeal to the reader and what a teenager looks for in a
magazine.

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