SME Focus for IBM
- 1. Nyenrode IMBA Meets IBM Xiao Jian Luo Berk Mumyakmaz Mark Schils Mark van Teunenbroek Menno van der Woude Yi Zhang
- 2. SMEs: the next focus for IBM! Reach SMEs by increasing brand awareness & Accompany their growth to build a long-term partnership
- 3. Why SMEs? “SMEs are a key growth driver for the Dutch economy. They make a major contribution to employment and value added in the Netherlands.” Source: Deutsche Bank, 2011 Dutch SMEs generated 500 billion euros revenue in 2011. And they contributed 64% of total GDP! Source: Prognose kerngegevens MKB, 2012
- 4. Let’s be more specific… An example • Founded 2008 in Arnhem, Netherlands • Family-owned, CEO = Jonathan • Construction industry (3rd largest sector) – Prefabricated (temporary) houses – Design, Production, Sales, On-site Assembly • 50 employees • 2013 turnover of 8 million euros 1 out of 805.000 SMEs in the Netherlands!
- 6. Typical Challenges of SMEs • Limited capacity for big orders • Control over cash flow • Inefficient operations • Disintegrated supply chain • Identifying growth opportunities
- 8. IBM – SME Partner Platform
- 9. IBM – SME Partner Platform Benefits for SMEs Forming partnerships with other companies Compatibility with various ERP systems Lowering costs and increasing efficiency Exploring methods of outsourcing Solving temporary capacity shortage Financing solutions
- 10. IBM – SME Partner Platform Benefits for IBM Increasing IBM customer base & revenues Creating sustainable revenue streams Integrated business solutions for each growth stage Creating long term relationships Supporting the corporate customers of tomorrow Gathering data for potential business opportunities
- 11. STAGE 2: 2018
- 12. New Challenges: Crossing the border • IBM’s Global Power Enhancing SMEs • Business strategy consulting • Increased Supply Chain Options • IBM as a passport
- 14. STAGE 3: 2022
- 15. Challenges of a fast growing SME • Turning data into knowledge • Smart decision making • Improving operational efficiency • Strategy implementation
- 16. Watson provides the solution Big data solutions Operational excellence Strategic decision making Win-Win situation
- 17. CONCLUSIONS
- 19. First touch with IBM Adoption of SME partner platform Going international Becoming a big corporate with IBM IBM Watson for extended data analysis Growing Together! From SME to corporate 2014 2020 2018 2016 2022 2024 Integrating an international supply chain
- 20. Develop a long-term partnership with the next generation of corporates!