Meet Sarah Sloan
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Sarah Sloan is a researcher and tutor at Griffith University with a Master's in Marketing and a focus on online marketing and consumer behavior. She has received multiple academic awards and has presented research on topics such as social media's impact on brands and customer communication in online communities. Sloan is open to collaborating on research and maintains an active online presence through her blogs and social media.
Meet Sarah Sloan
- 2. Researcher of marketing Tutor at Griffith University I live on the Gold Coast, Australia
- 3. Master of Marketing with 1st class honours Griffith University, 2012 Grade Point Average: 6.29 (from 1-7, 7 being highest) Thesis: Contrasting customer-to-customer communication in Firm-Sponsored and User- Generated Online Brand Communities Grade awarded: High Distinction (86.5%)
- 4. Bachelor of Business Marketing and Management majors Griffith University, 2009
- 5. Postgraduate: Awarded First Class Honours (85% and above) Griffith Award for Academic Excellence for 2010-2011 Awarded Highest Student Achievement in 7207MKT Market Research Awarded Highest Student Achievement in 7001GBS Research Methods and Design Undergraduate: Griffith Award for Academic Excellence 2008 Awarded Highest Student Achievement in 1003MKT Introduction to Marketing
- 6. My primary research focus is online marketing including: • Facebook • Online brand communities • Social media • Branding • Value creation • Netnography • Consumer behaviour However in future, I hope to expand my research interests to include: • Entertainment marketing • Destination marketing
- 7. ANZMAC 2011 Paper presentation: The purchase of voluntary carbon offsets by Australian consumers: Exploring the attitude behaviour gap. ANZMAC 2012 Special Session (in collaboration with Dr Richard Jones and others): Facebook netnography: Sharing experiences of using netnography to assess the impact of social media on brands. Paper presentation: Incorporating Facebook into the e-servicescape. Poster presentation: The role of the firm in customer-to-customer communication in Online Brand Communities.
- 8. 2011 Introduction to Marketing (1st year course) 2012 Introduction to Marketing (1st year course) Advertising and Creative strategies (2nd year course) Employment Relations (1st year course) 2013 Introduction to Marketing (1st year course) Entrepreneurial Marketing (3rd year course) Employment Relations (1st year course) Management Concepts (1st year course)
- 9. “she was really kind and explained well when I have trouble in studying” “She made the tutorials really interesting and engaged the students to participate in several group discussions. She was also very helpful with any question I had throughout the semester. This is a great teacher who is friendly and know exactly what she is taking about. So don't ever get rid of her! She is amazing :) “ “I really liked the way she used examples to reiterate the main points. The way she helped students during and out of tutorial times. She actually cared about teaching. I found she was extremely helpful and went out of her way” Student Evaluations of Teaching Nov, 2012
- 10. I welcome approaches to collaborate on research projects. If you have an idea you would like to discuss in confidence, please contact me by email.
- 11. email: [email protected] Introduce yourself on twitter @happy_chappy89 Learn more about me at sarahsloanbio.wordpress.com Keep up to date on my latest work on my blog Academicwonderings.wordpress.com