Melt (Beta)
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The document discusses the transition from a material to an immaterial business world, highlighting how technology is blending both realms. It presents a framework for companies to adapt their strategies, emphasizing the need to create value in an increasingly immaterial environment. Key questions are posed regarding business adaptation to this new landscape, with a method introduced for strategy building that integrates both material and immaterial elements.
Melt (Beta)
- 1. MIIKKA LEINONEN As material and immaterial worlds melt new business opportunities arise. A visual guide book BE TA
- 2. This is how So this must be the world is changing. your new strategy.
- 3. World is becoming immaterial. Let me show you how...
- 4. THIS IS OUR WORLD.
- 6. THIS IS THE MATERIAL WORLD
- 7. THIS IS THE IMMATERIAL WORLD THIS IS THE MATERIAL WORLD
- 8. Emotions Competences Knowledge Objects Actions
- 10. SCARCITY
- 12. Material can be controlled, repeated and measured.
- 13. Immaterial can not be owned, boxed or protected. Material can be controlled, repeated and measured.
- 14. Business model for... 3rd millennium 2nd millennium
- 15. This is the big step companies must take. 3rd millennium 2nd millennium
- 16. What is driving this change?
- 17. 1 Competition in material world is fierce.
- 18. 2 1 Human needs are becoming ever more immaterial.
- 19. 3 Technology is melting material and immaterial.
- 20. Many elements are losing their material form. 3 Technology is melting material and immaterial.
- 21. Many elements are losing their material form. Information Technology is melting material and immaterial.
- 22. Many elements are losing their material form. News Entertainment Technology is melting material and immaterial.
- 23. Many elements are losing their material form. Services Technology is melting material and immaterial.
- 24. Many immaterial elements are becoming more tangible. Thinking Technology is melting material and immaterial.
- 25. Many immaterial elements are becoming more tangible. Emotions Technology is melting material and immaterial.
- 26. MATERIAL LOOP Technology is melting material and immaterial.
- 27. IMMATERIAL LOOP MATERIAL LOOP Technology is melting material and immaterial.
- 28. IMMATERIAL LOOP THIS IS WHERE THEY melt MATERIAL LOOP Technology is melting material and immaterial.
- 29. Let me give you an example.
- 30. Let's say... This guy buys a smartphone.
- 31. This guy buys a 1 smartphone.
- 32. The phone and 2 applications provide information.
- 33. 3 Information creates knowledge, competences The phone and and emotions. 2 applications provide information.
- 34. 3 Information creates knowledge, competences The phone and and emotions. 2 applications provide information. 4 The phone starts affecting his behavior.
- 35. His behavior creates 5 4 The phone starts affecting his information. behavior.
- 36. 6 Information creates knowledge, competences and emotions. His behavior creates 5 4 The phone starts affecting his information. behavior.
- 37. 6 Information creates knowledge, competences and emotions. He allows the phone to use his 7 competences and emotions.
- 38. He allows the phone to use his 7 competences and emotions. 8 The phone affects his behavior.
- 39. He starts using his phones social possibilities.
- 40. He shares Information competences, 11 10 creates experiences and knowledge, emotions with competences other people. and emotions. People’s behavior creates 9 12 Other people’s emotions and information. competence affect his behavior. He starts using his phones social possibilities.
- 41. Smartphones cross the border in three cycles. Autonomous Personal Social enriching enriching enriching
- 43. As immaterial is becoming 1 the predominant world... Can your company adopt the new rules of the immaterial business culture? 2nd millennium 3rd millennium
- 44. Profit is created in the material world. 2 Value is created in the immaterial world. Can your company escape the material gravity? Brand Emotions Talent Curiosity Innovation Product 2nd millennium 3rd millennium
- 45. Technology makes a world where 3 everything becomes shared. Can your company operate in a common world? 2nd millennium 3rd millennium
- 46. What is the winning strategy for the future?
- 48. MUST HAVE Product
- 49. Service MUST HAVE Product
- 50. MUST Amplifier BE Service MUST HAVE Product
- 51. Your strategy must stretch from material to immaterial.
- 52. How to build such a strategy?
- 53. methodNew to for bu immat ols ilding erial strate gies a innova nd tions.
- 54. Theoretical ...becomes model... a practical tool.
- 55. Melt Method is a super easy tool for strategy building & innovating. 1 2 3 4
- 56. 7 elements Immaterial pool Show Enlighten Melt Vapor Shape Material pool
- 57. You may choose from 3 starting points. BRAND SERVICE PRODUCT
- 58. You may choose from 3 starting points. BRAND SERVICE PRODUCT
- 59. What is in your material pool? What are your products? How do people use them?
- 60. What is in your material pool? OUR PRODUCT Use of Problem it Key Supporting product solves product products Resources Processes Channels Partnerships Cost structure Revenue Streams
- 61. How can you make it intangible? OUR PRODUCT Use of Problem it Key Supporting product solves product products Resources Processes Channels Partnerships Cost structure Revenue Streams
- 62. FOR EXAMPLE: Can you make a light version? Can you turn it into a service? Can you extract data from it? OUR PRODUCT Use of Problem it Key Supporting product solves product products Resources Processes Channels Partnerships Cost structure Revenue Streams
- 63. Will it create something immaterial? FOR EXAMPLE: Will you it get people's attention? Will it generate new audiences? What emotions will it create?
- 64. What is in your immaterial pool? What immaterial elements have you created and what elements can you use?
- 65. How can you make them tangible? How can you make immaterial elements tangible and shareable?
- 66. How will it melt with other elements? What elements can you combine? And what new will that create?
- 67. What is your elements relation to other elements? Open Host Epiphyte Closed
- 68. How will you make it material? What material form can you find for your melted elements?
- 69. How does it affect the material world? CREATES MAKES INCREASES DECREASES NEW SOMETHING SOMETHING SOMETHING OBSOLETE
- 70. This is how So this must be the world is changing. your new strategy.