Mesh Conference on Influence
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The document discusses how to measure online influence through various metrics like retweets, follower ratio, favorites, and quality of connections on social media platforms like Twitter. It also mentions measuring influence through content sharing and engagement metrics like views, shares, clicks, and subscribers. The document recommends using analytics tools to measure reach, resonance, relevance, and other influence metrics over time to improve online strategies.
Mesh Conference on Influence
- 1. How do You (or can you) Measure Online Influence?David Armano, EVP, Edelman Digital . @ArmanoValeria Maltoni, Principal, Conversation Agent LLC . @ConversationAge http://www.flickr.com/photos/darrenhester/3901158717/
- 3. psychology of “WHY”higher influence in smaller circlesvalidating metricshttp://www.flickr.com/photos/rubyblossom/3563008119/
- 4. building attention and trust
- 6. listsretweets@ repliesfollower ratiotweet volumeFavoritesquality of connectionsSource: David Armano
- 9. content / mediabusinessanalysiscontent / media
- 11. SocMetricsrelying primarily on Twitter footprints and "shares" via Bloggerpeer validation
- 12. topical activity
- 13. views, shares, clicks, subscribersSource: David Armano
- 15. SEO feedback on topics
- 17. authority
- 18. activity
- 19. audiencetime
- 20. reach
- 21. resonance
- 23. measure
- 24. compare
- 25. tweak + repeatThank youDavid Armano, EVP, Edelman Digital . @ArmanoValeria Maltoni, Principal, Conversation Agent LLC . @ConversationAge http://www.flickr.com/photos/eschipul/4160817135/